gain and retain customers with 7 simple social tips€¦ · 1. discovery 2. consideration 3....

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Gain and Retain Customers with 7 Simple Social Tips Emma Vaughn Regional Development Main Street Hub Kate Chandler Digital Content NFIB #7SocialTips

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Page 1: Gain and Retain Customers with 7 Simple Social Tips€¦ · 1. Discovery 2. Consideration 3. Leverage location-based marketing 4. Customer service 5. Find your voice 6. Gain advocacy

Gain and Retain Customers with 7 Simple Social Tips

Emma Vaughn Regional Development Main Street Hub

Kate Chandler Digital Content NFIB #7SocialTips

Page 2: Gain and Retain Customers with 7 Simple Social Tips€¦ · 1. Discovery 2. Consideration 3. Leverage location-based marketing 4. Customer service 5. Find your voice 6. Gain advocacy

Seven Simple Social Tips 1. Discovery 2. Consideration 3. Leverage location-based marketing 4. Customer service 5. Find your voice 6. Gain advocacy 7. Stay connected Q & A

#7SocialTips

Webinar Agenda

Page 3: Gain and Retain Customers with 7 Simple Social Tips€¦ · 1. Discovery 2. Consideration 3. Leverage location-based marketing 4. Customer service 5. Find your voice 6. Gain advocacy
Page 4: Gain and Retain Customers with 7 Simple Social Tips€¦ · 1. Discovery 2. Consideration 3. Leverage location-based marketing 4. Customer service 5. Find your voice 6. Gain advocacy

NFIB is 325,000 small and independent business owners united by one clear mission: to protect the right to own, operate and grow a business.

Page 5: Gain and Retain Customers with 7 Simple Social Tips€¦ · 1. Discovery 2. Consideration 3. Leverage location-based marketing 4. Customer service 5. Find your voice 6. Gain advocacy

Tip 1: Discovery

Page 6: Gain and Retain Customers with 7 Simple Social Tips€¦ · 1. Discovery 2. Consideration 3. Leverage location-based marketing 4. Customer service 5. Find your voice 6. Gain advocacy

Customer Reviews

Real Time Customer Service

Reviews & Circles

Grow & Engage Customers

Targeted Local Customers

170+ Million Reviews

5,700 Tweets per Second

400 Million Active Users

5 Billion Posts a Day

140+ Million Users a month

Tip 1: Discovery

#7SocialTips

Page 7: Gain and Retain Customers with 7 Simple Social Tips€¦ · 1. Discovery 2. Consideration 3. Leverage location-based marketing 4. Customer service 5. Find your voice 6. Gain advocacy

Tip 2: Consideration

Page 8: Gain and Retain Customers with 7 Simple Social Tips€¦ · 1. Discovery 2. Consideration 3. Leverage location-based marketing 4. Customer service 5. Find your voice 6. Gain advocacy

Tip 2: Consideration

Page 9: Gain and Retain Customers with 7 Simple Social Tips€¦ · 1. Discovery 2. Consideration 3. Leverage location-based marketing 4. Customer service 5. Find your voice 6. Gain advocacy

Tip 3: Leverage Location-based Marketing

#7SocialTips

Page 10: Gain and Retain Customers with 7 Simple Social Tips€¦ · 1. Discovery 2. Consideration 3. Leverage location-based marketing 4. Customer service 5. Find your voice 6. Gain advocacy

Tip 4: Customer Service

Page 11: Gain and Retain Customers with 7 Simple Social Tips€¦ · 1. Discovery 2. Consideration 3. Leverage location-based marketing 4. Customer service 5. Find your voice 6. Gain advocacy

Tip 5: Find your Voice

Tip 5: Find Your Voice

Remember the two P’s… Persona & Purpose

Page 12: Gain and Retain Customers with 7 Simple Social Tips€¦ · 1. Discovery 2. Consideration 3. Leverage location-based marketing 4. Customer service 5. Find your voice 6. Gain advocacy

Tell, Don’t Sell...

Tip 5: Find Your Voice

vs.

Ok, you can sell a little...

Page 13: Gain and Retain Customers with 7 Simple Social Tips€¦ · 1. Discovery 2. Consideration 3. Leverage location-based marketing 4. Customer service 5. Find your voice 6. Gain advocacy

Tip 5: Find Your Voice

Page 14: Gain and Retain Customers with 7 Simple Social Tips€¦ · 1. Discovery 2. Consideration 3. Leverage location-based marketing 4. Customer service 5. Find your voice 6. Gain advocacy

Tip 6: Create Brand Advocates

#7SocialTips

Page 15: Gain and Retain Customers with 7 Simple Social Tips€¦ · 1. Discovery 2. Consideration 3. Leverage location-based marketing 4. Customer service 5. Find your voice 6. Gain advocacy

Tip 6: Create Brand Advocates

Page 16: Gain and Retain Customers with 7 Simple Social Tips€¦ · 1. Discovery 2. Consideration 3. Leverage location-based marketing 4. Customer service 5. Find your voice 6. Gain advocacy

Tip 7: Stay Connected

Page 17: Gain and Retain Customers with 7 Simple Social Tips€¦ · 1. Discovery 2. Consideration 3. Leverage location-based marketing 4. Customer service 5. Find your voice 6. Gain advocacy

Tip 7: Stay Connected

NFIB.com/Marketing

Page 18: Gain and Retain Customers with 7 Simple Social Tips€¦ · 1. Discovery 2. Consideration 3. Leverage location-based marketing 4. Customer service 5. Find your voice 6. Gain advocacy

Recap: 7 Simple Social Tips

1. Discovery 2. Consideration 3. Leverage location-based

marketing 4. Customer service 5. Find your voice 6. Gain advocacy 7. Stay connected

#7SocialTips

Page 19: Gain and Retain Customers with 7 Simple Social Tips€¦ · 1. Discovery 2. Consideration 3. Leverage location-based marketing 4. Customer service 5. Find your voice 6. Gain advocacy

Contact Us:

888.900.0920 [email protected]

www.mainstreethub.com www.facebook.com/mainstreethub

Twitter @MainStreetHub www.mainstreethub.com/webinars/

Thank you!

#7SocialTips

Contact Us:

800.634.2669 [email protected]

NFIB.com facebook.com/NFIB

Twitter @NFIB NFIB.com/webinars