g-town red v2 - chris · net promoter score = >10 after one year. ideation & evaluation. any...
TRANSCRIPT
G-Town Red
Team Photo
Title
How might we use technology to normalise ambition in aboriginal youth and provide guidance and access to safe & flexible education and employment?
Living in two different worlds
Modern, Fast and competitive,
Connected by technology
Traditional,Culture,Family
I WILL FAIL !
I CAN TRY
Low visibility of the opportunities available
14 yrs oldWhittington
At SchoolKinship Missing
Jules
! " #
Pains: Confidence, Low Expectations, Fear of Failure, Not enough guidance, Generational gap with nan
Gains: Guidance, Guest speakers, Student Support, Mentorship, Normalising her ambition
Lives with nan
I want to be a lawyer
! " #
Pains: Low Expectations, Trauma
Gains: Safety, Security, Being a Sustainable Leader, Mentors, Role Models
17 yrs oldCorio
Not at schoolKinship Missing
Johnny
Trauma
I want to be a leader
Not working
! " #
Pains: Access to money, childcare, education, mental wellbeing, rejection.
Gains: Childcare access, Flexible work,Independence + Self Determination, Uplifted Wellbeing, Be a role model for the next generation.
19 yrs oldGrovedale
Living aloneKinship Missing
Mary
Trauma
I want to be a role model
Not working
Title
How might we use technology to normalise ambition in aboriginal youth and provide guidance and access to safe & flexible education and employment?
More educatedVictorian Aboriginal 15-24 yr old
unemployment level to drop from 27% to 25% by 2021 (ABS Census)
More employed
Success Factors
User Satisfaction>1000 active users, > 2000 plans, >30,000
video views, > 100 employers listed by 2021
Stakeholder Engagement
Victorian aboriginal youth achieving no higher than grade 9 falls from 18.4% to 16% & non school
qualifications increase by 10%, by 2021
Net promoter score = >10 after one year
Ideation & Evaluation
Any Ideation Examples???
Value Proposition
Get $$$ Anyone can do it
It is culturally safe
Changes your attitude
It’s exciting
Constraints (It failed game)
Peer to peer
Must be appealing
Technology must be accessible
Must be visible
Must be culturally safe
Measurable impact
Must be flexible / adaptable
Not dependent on transport
Must engage all stakeholders
Low maintenance
Must be funded ongoing
Early outcomes
Not all Australians see the same opportunities
Nyaal is a technology based mentoring platform.
NyaalOpen your eyes
…
…
• Online tool delivering and instant specific and contextual career
plan job
Instant Path Finder
• Guidance and testimony videos presented by peers, influencers and mentors distributed on web
social media platforms
Guidance Video
3 Features
Jobs Detector
• App that detects jobs as you enter retailers and service
areas and pushes the opportunity to your phone
Guidance Videos
Practical advice and inspiration to normalise ambition:
• Short videos such as:
• It’s peer to peer for trust• Also influencers and mentors• Authentic and fun
• Open to non aboriginals to learn
• Production value = viable
• Strong SEO, YouTube, Instagram & Facebook….and the app / pwa
• Classes e.g. Make a resume• Achievers sharing their story• Wellbeing e.g. mental, cooking• Live one to many• Live mentor to one
Jobs Detector
An app that makes jobs more visible:
• As enter service area if a job is advertised and you meet criteria it gets pushed to your smartphone
• Notifications can include action buttons
• Some retailers with WiFi
• Extension of jobs board solution that connects and matches you with safe and flexible jobs
Instant Path Finder
An instant plan, a visualised path – no career meetings, no travel, no judgement:
• Simple high level timeline from now to your goal
• Specific courses, locations and dates (which you can edit)
• Initially rule based logic, but AI/machine learning to suggest ever more contextual paths
• Links to relevant mentorship opportunities and case studies
• Connects you to other users on same path
Validation – Job Sources
SEEKINDEEDJoraWan-Yaari Aboriginal ConsultancyVIC Careers (careers.vic,gov.au)Geelong CareersColac Jobs Victoria (GWYLF)WhitelionWestvicVictorian Group Training (VGTC)Deakin Uni CareersGumtree Jobs
Sources API Safe Filter
YESYESNONONONONONONONONONO
NONONOYESNONONONONONONONO
Oh …few apis, no accreditation system…jobs detector will
need to collect safe jobs itself
…
…
• Automatically sends emails to listers on seek and indeed and asks lister to self assess against
criteria via short online form. If self report as compliant then jobs Is
listed.
Auto Query Listers
• Humans verify which jobs are safe, by talking to sources, listers and employers and input these
into to the collection in jobs detector
Curate
3 More Solutions (Jobs Detector)
Train & Accredit
• Develop criteria and test. Deliver accreditation as culturally safe employer. Employers listing on our
platform; in onboarding we educate and test for cultural
safety. If not complaint may list if book training appointment
Title
We are defining “culturally safe” as:A deep genuine learning and understanding of aboriginal people creating a culturally safe environment where aboriginal people can feel safe in their identity, culture and community.
Culturally Safe
A certification process would include:• training to support basic
level of awareness and build cultural capability
• provision of guidelines, policy and resources for workplaces
MVP Phase 2 Phase 3
§ Launch the jobs board § Assess to culturally safe
jobs§ Educate and train
employers§ Match and push jobs § Job detecting feature
in app
• Introduce complimentary channel app to audience.
• Download videos• instant planner • Connect to a real life
mentor• 24/7 chat
• Fast to market.• Build an Audience • Delivers early
ourcomes
Safe Jobs DetectorPathfinding appGuidance Videos
Roadmap
Next Steps1. Concept test 2. - Production and user testing of sample video3. - Validation of accreditation and data strategy4.
Ruby EvansSenior Aboriginal Mentor,Strong Brother Strong [email protected]
Keeden GrahamSenior Aboriginal Mentor,Strong Brother Strong [email protected]
Gemma EvansSenior Aboriginal MentorStrong Brother Strong [email protected]
Fiona MawEco Dev OfficerGeelong City [email protected]
Chris DaleyHead of Design, [email protected]
Sheetal DhadialTechnical Consultant, [email protected]
Troy SmithellsApps Specialist, [email protected]
Alessio BontiUniversity Lecturer, Deakin [email protected]
Title
Thank you
Jo BirleyGreat Ocean Road [email protected]
Sanchit DangMasters of IT, Deakin [email protected]