fy2011 annual report - waterloo center for the arts · american collection watkins foyer/longfellow...
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FY2011 ANNUAL REPORT
225 Commercial StreetWaterloo, Iowa 50701-1313
Gallery HoursTuesday-Saturday 10:00 am - 5:00 pmSunday 1:00 - 5:00 pmMondays Closed to the Public
Phone (319) 291-4490Fax (319) 291-4270www.waterloocenterforthearts.orgwww.phelpsyouthpavilion.org
© 2011 Waterloo Center for the Arts. All Rights Reserved.The Waterloo Center for the Ar ts is supported in par t by the City of Waterloo, Iowa Ar ts Council,a division of the Iowa Department of Cultural Af fairs, Community Foundation of Northeast Iowa,City of Waterloo Hotel-Motel Tax Fund, and Friends of the Ar t Center.
2 | H ISTORY
pRaymond T. Forsberg Riverside Galleries | Alan Stringfellow exhibition.
MIS SION & C ONDENSED HIS T ORY
The Waterloo Center for the Arts’ purpose is to initiate and further awareness, appreciation
and support of the arts by a diverse audience. The Center is a municipal non-profit organization
dedicated to fostering community awareness and appreciation of the arts by acquiring, preserving,
exhibiting, and interpreting significant works of art. Operating under the direction of the Waterloo
Cultural and Arts Commission, the Center and its programs reflect the City of Waterloo’s
commitment to and support of dynamic arts and cultural opportunities.
RECENT HIS TORY (JULY 2010 – JUNE 2011)
Accomplishment/Historical information
• Renovated the west wing office area to create a public lounge
• BegananupdatedlightingprojectfortheSchoitzRooms,newwestwinglounge,etc
• VisitedtheBahamasonaresearchanddevelopmenttriptoplananupcomingexhibition
andsymposiumentitledMasterArtistsoftheBahamas
• StartedanUrbanGalleryprogramthisspringinthreedowntownstorefrontlocations
• Reachedover$100,000revenueinthePhelpsYouthPavilion
• DevelopednewpartnershipswithBrownUniversityandRhodeIslandSchoolofDesign
resultinginamajorexhibitionofHaitianartwork
• MovedfromhavingthelargestpubliccollectionofHaitianartworkintheUnitedStates
to now holding the largest collection in the world
• CommissionedSteveGerberichtocreateamemorialsculptureinhonor
ofDr.DalePhelps
• DanAnkrumbecamethenewcontractorfortheArtHouseCafé
• Learnmoreaboutourhistoryonlineatwww.waterloocenterforthearts.org.
HISTORY | 3
DIREC T OR ’S L E T T ER
IthasbeenagoodandproductiveyearattheWaterlooCenterfortheArts.
We completed some much needed remodeling in many areas from adding new public space and furnishings to sprucing up staff offices. And this is the time of year that our whole outside blooms like crazy — thanks to a staff horticulturist! The building is “looking good”!
We continue to be “wedding central” with a wedding reception scheduled every weekend — booked two years out! A good source of revenue for us and an affordablevenuefortheentirecommunity!Yes—WEDDINGS,WEDDINGS,ANDMOREWEDDINGShavetremendouseconomicimpactaswell!Justcountingthelast4Weddings,200Hotelroomswerebooked,withvisitorsfromover17states.
KentandItraveledtoNassau,Bahamastomeetartistsandfilmmakers,andbeginresearchanddevelopmentfortheMasterArtistsoftheBahamasexhibitionand symposium to be presented this fall. The exhibition and symposium support ourcollectionandexhibitionpoliciesandwillbringin15artistsandfilmmakerstoparticipate in a symposium and gala exhibition opening. The exhibition will then travelaroundthecountrystartingin2012.
Classes,workshops,publicprogramsandparticularlythePhelpsYouthPavilionhaveallenjoyedhealthyparticipationagainthisyearwithnewofferingsinallareas.
TheRiverfrontRenaissanceprojectsarewindingdownandwearelookingforward to not having construction surrounding us for the first time in almost sevenyears.WhenIamwritingthisletternextyear—wewillhaveexperiencedour first season of activity in the new Amphitheatre and have watched kids splashandplayinMark’sSplashPark—alladjacenttotheWaterlooCenterfortheArtsandlocatedonthenewlydedicatedArtsPlaza.
4 | D IRECTOR’S LETTER
WestartedanUrbanGalleryprogramthisspringinthreedowntown store front locations and are getting ready to install new exhibits this week.
WealsocommissionedSteveGerberichtocreateacommemorativekineticplaysculpturefortheYouthPavilioninmemoryofcommissionmember,DalePhelps—welookforward to its installation and dedication later this fall.
Threecommissionmembers–MaryAnnBurk,SteveShowers,andMikeBroshar–whohavebeenonthecommissionsinceitsinceptionin1999andwereinstrumentalinraisingfundsforthePhelpsYouthPavilionadditionwereawardedlifetimehonorary status and have been invited to continue to attend monthly commission meetings. Their service was invaluable to the development of the new Cultural and Arts Commission andtotheadditionofthePhelpsYouthPavilionthatopenedin2008.Manythankstoallthree!ThreenewcommissionerswereappointedbyMayorBuckClark;theyareformerMayorTimHurley,ScottCaweltiandKatySusong—wearedelightedtohaveallthreejoinus.
A40yearemployee,Registrar,MarleneAckermanretiredthispast year — she is very much missed by all, but continues to comebacktovolunteerherservices.ElizabethAndrewswashired to take her place and has hit the ground running! WelcomeElizabeth!
Yes,agreatyear;andmuchmoretocomeinthefollowingyear.Joinus!
CAMMIE SCULLY | D I R E C T O R
DIRECTOR’S LETTER | 5
6 | MAJOR ACCOMPLISHMENTS
pCeramic works from Clarence Alling: A Legacy in Art exhibition.
SNAPSHOT: A LOOK AT T HIS Y E A R’S M A JOR ACCOMP L ISHMEN T S
Visitorsservedinthebuilding 113,411
PhelpsYouthPavilionattendance 23,671
Exhibitionspresentedthroughoutthebuildingandacrossthenation 28
ArtworksaddedtotheWCAcollection,valuedat$315,220 404
Artists’workfeaturedintheHolidayArtsFestival 69
In-kindservicesandroomrentalsprovidedbytheWCA $32,825
Volunteers 179
Volunteerhourscontributed 2,268
Valueofvolunteerlaborfromvolunteers,interns,AARP, $55,076
CommunityServiceandFacilityWorkReleasestaff
Meetings,eventsandprogramshostedattheWCA 1,625
ContractgroupsmetattheWCAonaregularbasis 21
GuidedtoursofWCA 123
Generalobligationbondfundsreceivedforcapitalimprovements $64,605
Municipalsupportreceived(taxlevy) $854,878
Non-municipalsupportreceived $60,942
Earnedincome(classes,roomrentals,birthdayparties, $185,988
admissions, memberships, tours)
WCAMemberships 236
A R T S $84,408
Registrationsfeesforclasses/programs/events $14,183
RoomRentals $57,913
HolidayArtsFestival $9,484
Miscellaneous $2,828
PHE L PS YOU T H PAV IL ION $101,580
Admission $44,199
Membership $14,882
Tours $4,187
BirthdayParties $11,107
GiftStore $13,105
ArtHouseCafé(rent) $4,100
McElroyTrust(World’s Greatest Spring Break for Kids Support) $10,000
FY2011 MAJOR ACCOMPLISHMENTS | 7
E X HIBI T IONS
S TAT EMEN T OF PURPOSE
ExhibitionsandrelatedprogramsattheWaterlooCenterfortheArts:
(1)Present,complement,andenhanceunderstandingandappreciationoftheCenter’spermanent collection.
(2)Providethecommunitywithopportunitiesandresourcesforthestudy,enjoyment,participation in and appreciation of the arts.
(3)Arereflectiveofcommunityinterests,incorporatingideasandsuggestionsprovidedby aCollections/ExhibitionsAdvisoryCommittee.
(4) Are balanced with respect to artists’ gender, ethnicity and artistic medium.
COMMUNIT Y PA R T NERSHIPS
AEA267,AmeriCorps,BrownUniversity,ClearLakeArtCenter,CommunityFoundationofNortheastIowa,DubuqueMuseumofArt,FriendsoftheArtCenter,HawkeyeCommunityCollege,IowaDepartmentofCulturalAffairs,IowaArtsCouncil,IowaWatercolorSociety,JesseCosbyNeighborhoodCenter,MainStreetWaterloo,MetropolitanCommunityCollege,MuscatineArtCenter,NicoleSmithGallery,RhodeIslandSchoolofDesign,UniversityofNorthernIowa,UNI-CUE,WaterlooCommunitySchools,WaterlooPublicLibrary
T HIS F ISCA L Y E A R: The Center presented 28 unique exhibits throughout its building and beyond.
H A I T I A N COL L EC T ION Ongoing
Reuling-Feldman,LanglasLoft,
Rotary-Lichty
SponsoredbyFriendsoftheArtCenter,IDCA,
City of Waterloo
PRIN T S BY BE T T Y L A DUK E 7/1/09 – 8/31/10
WestGallery,LongfellowConcourse
SponsoredbyFriendsoftheArtCenter,IDCA,WCA,
City of Waterloo
8 | EXHIB IT IONS
POR T R A I T S OF H A I T I : PHO T OGR A PHS 1/1/10 – 8/31/10
BY BIL L BOL L ENDOR F CreativeConnectionsGallery
SponsoredbyFriendsoftheArtCenter,IDCA,WCA,
City of Waterloo
F IE S TA : A ME x IC A N CE L EBR AT ION 2/1/10 – 8/31/10
McElroyJuniorArtGalleryIII
SponsoredbyFriendsoftheArtCenter,IDCA,WCA,
City of Waterloo
WAT E R L OO A L L-SCHOOL A R T 3/3/11 – 3/27/11
E x HIBI T ION LawReddingtonGallery
SponsoredbyFriendsoftheArtCenter,IDCA,WCA,
WaterlooCommunitySchools,CityofWaterloo
A R T ON W HE E L S: SK AT EBOA RDS 3/31/10 – 9/23/10
BY JUNO K E R R & PE T E F E R R E L LongfellowConcourseGallery
SponsoredbyFriendsoftheArtCenter,IDCA,WCA,
City of Waterloo
A R T IN L IF E / L IF E IN A R T: 4/16/10 – 8/29/10
NE W A DDI T IONS T O T HE ME x IC A N ForsbergRiverside&Law-ReddingtonGalleries
F OL K A R T COL L EC T ION SponsoredbyFriendsoftheArtCenter,IDCA,
WCA,CommunityFoundationofNortheastIowa,
City of Waterloo
V I VA ME x ICO: PHO T OGR A PHS 4/16/10 – 6/31/11
BY BA RBA R A GOODBODY EastGallery
SponsoredbyFriendsoftheArtCenter,IDCA,WCA,
City of Waterloo
PA IN T E D PAGE S: CHIL DR EN ’S BOOKS 10/1/10 – 6/31/11
IL L US T R AT E D BY IO WA A R T IS T S McElroyJuniorArtGalleryIII
SponsoredbyFriendsoftheArtCenter,IDCA,WCA,
City of Waterloo
EXHIB IT IONS | 9
K A R L Z E RBE : 19 6 0 ’S 10/1/10 – 1/23/11
ForsbergRiversideGalleries
SponsoredbyFriendsoftheArtCenter,IDCA,WCA,
City of Waterloo
GR A N T W OOD COL L EC T ION 2/11/11 – 6/31/11
LanglasLoftGallery
SponsoredbyFriendsoftheArtCenter,IDCA,WCA,
City of Waterloo
SE L EC T IONS F ROM T HE A F RIC A N 2/11/11 – 6/31/11
A ME RIC A N COL L EC T ION WatkinsFoyer/LongfellowConcourseGalleries
SponsoredbyFriendsoftheArtCenter,IDCA,WCA,
City of Waterloo
T HE A R T OF A L L EN S T RINGF E L L O W 2/1/11 – 4/24/11
ForsbergRiversideGalleries
SponsoredbyFriendsoftheArtCenter,IDCA,
WCA,NicoleSmithGallery, City of Waterloo
RICH A RD D. KOPP : 2/1/11 – 4/24/11
A R T W I T H A T W IS T ForsbergRiversideGalleries
SponsoredbyFriendsoftheArtCenter,IDCA,WCA,
City of Waterloo
F ROGGIE W EN T A’ COUR T ING: 5/21/11 – 6/31/11
IL L US T R AT IONS BY M A RIE CreativeConnectionsGallery
C A MIL L E L EN T SCH SponsoredbyFriendsoftheArtCenter,IDCA,WCA,
City of Waterloo
ROGE R BA R T L E T T: SE RIE S 6 3 5/20/11 – 6/31/11
ForsbergRiversideGalleries
SponsoredbyFriendsoftheArtCenter,IDCA,WCA,
City of Waterloo
CL A R ENCE A L L ING: A L EG AC Y IN A R T 5/20/11 – 6/31/11
LawReddingtonGallery
FriendsoftheartCenter,IDCA,WCA,CityofWaterloo
10 | EXHBIT IONS
EXHBIT IONS | 11
IO WA WAT E RCOL OR SOCIE T Y 11/16/10 – 1/16/11A NNUA L E x HIBI T ION WestGallery/LongfellowConcourse FriendsoftheArtCenter,IDCA,WCA,IowaWatercolor
Society, City of Waterloo
Additional exhibitions presented outside of the Waterloo Center for the Arts:
WA L L S OF FA ME : POR T R A I T S OF OngoingCE DA R VA L L E Y HE ROE S BY CityHallGallery
PACO ROSIC SponsoredbyWCA,CityofWaterloo
IL L UMIN AT E D T R A DI T IONS OngoingW H E R E W E G AT H E R JesseCosbyNeighborhoodCenter
SponsoredbyWCA,CityofWaterloo
MO T HE RS, ME RCH A N T S & M A MBOS 10/19/10-11/19/10 MetropolitanCommunityCollege,OmahaNE WCA, Metropolitan Community College, City of Waterloo
R E F R A MING H A I T I : A R T, 2/23/11 – 5/29/11 HIS T OR Y & PE R F ORM AT I V I T Y BrownUniversity&RhodeIslandSchoolofDesign, WCA, City of Waterloo
1/31/10 – 3/7/10
BerrieArtCenter,RamapoCollege,Mahwah,NJ SponsoredbyWCA,HaitianArtSociety,Ramapo College, City of Waterloo
TWELVE VIEWS OF WATER: 4/25/10 – 8/8/10 WORKS BY NANCY PURINGTON DubuqueMuseumofArt WCA,MuscatineArtCenter,DubuqueMuseumofArt, City of Waterloo
10/5/10 – 11/14/10 ClearLakeArtCenter WCA,MuscatineArtCenter,ClearLakeArtCenter, City of Waterloo
PUBL IC A R T COL L EC T ION Ongoing Variousdowntownlocations FriendsoftheArtCenter,WCA,IDCA,CityofWaterloo
C OL L EC T IONS
S TAT EMEN T OF PURPOSE
In fulfilling its role in the community, the Waterloo Center for the Arts collects, preserves and interprets significant works of art. To this end, a continued program of selective acquisitions is pursued. While acquisition, preservation and interpretation of the permanent collection are the responsibilities of the Waterloo Center for the Arts and theWaterlooCultural&ArtsCommission,theCommunityFoundationofNortheastIowaholdsthetitletothecollection.Eachyearwestrivetobuildourcollectionthroughnewacquisitionofworksofartwithinourcollectionpriorities:
THIS FISCAL YEAR: The Center acquired 404 pieces of artwork, valued at $315,320For a list of the WCA’s new acquisitions, contact the Waterloo Center for the Arts.Acquisitions to the collection were made possible by these donors:
Clarence Alling VirginiaPhelps,wifeofDr.GardnerPhelps
Strang&BailyEndowments LoreeRackstraw
LorraineBastian-Jones ChristaSaffran
JanetFeldman Dean&GeraldineSchwarz
MerryElizabethFoss KentShankle
FriendsoftheArtCenter NicoleSmith
Ann&EdwardGessen UteStebich
LarryKent CommunityFoundation
RichardD.Kopp&LoisAnnKopp ofNortheastIowa
Akkie Martens Acquisition Fund
MatthewMorris&FrankSvehla
Noël,Victoria,&DoréNewell
Midwest Art 57 AmericanDecorativeArts 100
InternationalFolkArt 9 6 PublicArt 4
Mexican Folk Art 43 Haitian/Caribbean Art 142
StudyCollection 0 Other 5
12 | COLLECTIONS
PHELPS YOUTH PAVILION
STATEMENT OF PURPOSE
Art launches a world of wonder, discovery and learning!ThePhelpsYouthPavilionprovideseducationalopportunitiesforyouthtodevelopskillsandexplore art appreciation, aesthetic awareness, art history, and cultural diversity through visualandexperientialactivities.InJuniorArtGalleriesIandIIpermanentexhibitsengageandinspirevisitorsofallages,eveninfantsandtoddlers.TheexhibitsinJuniorArtGalleryIIIchangethroughouttheyear,givingvisitorsexposuretoavarietyofartistsbycombininghands-on elements with a more traditional museum experience.
Visitorscanenjoynearly40hands-onexhibitareasthroughoutthePhelpsYouthPavilion.
THIS F ISCAL YE AR, 2 3, 6 71 V ISITORS E XPLORED THE PHELPS YOUTH PAVILION.[
pMcElroy Junior Art Gallery III | Painted Pages: Children’s Books Illustrated by Iowa Artists.
PHELPS YOUTH PAVIL ION | 13
[
NEW INSIDE THE PAVILION WithsupportfromtheGuernseyCharitableFoundation,weintroducedfournewexhibits:Mirror Mirror, Wild Art, This Is What An Artist Looks Like, Make Some Noise and also renovated the exhibits My Own Art Museum and KIDStructure.
AddedsafetyfeaturestoClimb&CrawlStairway
Digital display in Art’s Workshop now showcases upcoming programs
InstalledautomaticshadesonthewindowsinJAGItoprotect exhibits and enhance the visitor experience
McELROY JUNIOR ART GALLERY l
ARTISTS STUDIO VisionsandVersions WhatIf/WhyNot
PicturePerfect MolaMania
BLAST FROM THE PAST Prof.PaintspotzTimeMachine ANewView
Diggin’Art TagYourself
ArtintheDark
CARRIBEAN KINDER ISLAND Catch&CountFishingBoat GreatStartsBookNook
FingerFunDigitalPainting SkyMagicMobile
TropicalToddlersPlayhouse FeetBeatSteelDrum
LivingColorsAquarium Tap-TapTaxi
Hand&SandActivityTable TinyTotsTidePool
GRANT’S FARM ‘RoundtheFarmActivityBarn Hattie’sGarden
Learn-A-LotSchoolHouse HayPlayLoft
MakeaScene Milk&MooCow
14 | PHELPS YOUTH PAVIL ION
McELROY JUNIOR ART GALLERY ll
CLIMB AND CRAWL STAIRWAY
ART’S WORKSHOP ModernMastersGallery
ThisisWhatAnArtistLookslike
FUNSTAGE & PUPPET PLAYHOUSE Mirror,Mirror MakeSomeNoise
CREATIVITY ACROSS CULTURES Where in the World?
Mexico,India,Ghana,China,andIranPavilions
GreatExplorationsReadingCorner
CONSTRUCTION ZONE BrightLightsBuildingBlocks BigBlockCity
DreamIt,DesignIt KIDStructure
SmallHouseDollhouse
OUR GALLERY FacetoFacePortraits
pARTnersDrawingStation
McELROY JUNIOR ART GALLERY III
FIESTA! A MExICAN CELEBRATION February2,2010-August31,2010
Inthisexcitinghands-onexhibit,visitorsexploredthe
celebrationsofMexicothroughavarietyofartforms:
music,dance,cuisine,andtradition.Objectsfrom
the museum’s permanent collection enhanced the
experience and included masks, costumes, ceramics,
statuaryandcrafts.VisitorslearnedaboutMexico’s
politicalholidaysandtheoriginoftheirflag;they
experienced Mexican culture through hands-on activities
thatfeatured:piñatas,PapelPicado,Catrinapaperdolls,
DayoftheDeadOffrenda/Altar,sugarskull,quinceanera,
invitation station, the Mexican Hat dance, Frida’s Kitchen,
beadedmasks,andLasPosadas.Inarelatedartactivity
for school tour groups, students created their own faux
Amate bark painting.
PHELPS YOUTH PAVIL ION | 15
PAINTED PAGES: Children’sBooks September 1, 2010 - August 31, 2011
IllustratedbyIowaArtists Children’sbookscametolifeinthisexhibitionthat
focusedonillustrationsbyIowaartistsGaryKelley,Jeni
Reeves,BonnieKolocandChaveevahBanksFerguson.
Original illustrations were displayed and hands-on
activitiesenhancedtheexperience.Visitorscompiledan
“AllAboutMe”book,colorsorted,exploredJewishfood
traditions, participated in storytelling, a music activity,
a memory game, read in the book nooks, cut out paper
dolls, learned about manners, made birthday cards, played
a glockenspiel, dressed up and danced, experienced
classicalmusicandtheBlues,beadedanecklace,wrote
ashortstory,andworkedonpuzzles.Inarelatedart
activity for school tour groups, students participated in
reader’s theatre.
SPECIAL PROGRAMS
The Pavilion offers special programs throughout the year to make every visitor’s experience a memorable one!
DOLLAR DAYS On the third Thursday of each month,thePhelps
YouthPaviliondiscounteditsadmissionto$1/personand
stayedopenuntil8:00pm.ThePavilionofferedseveral
specialDollarDayseventsthroughouttheyear:
HOLIDAY DOLLAR DAYS WehavecontinuedaspecialtraditioneverySundayinDecember-$1admissionwithadonateditemfortheNortheastIowaFoodBank.
16 | PHELPS YOUTH PAVIL ION
PHELPS YOUTH PAVIL ION | 17
WORLD’S GREATEST SPRING March 12-20, 2011
BREAK FOR KIDS RJMcElroyTrustsponsored$1admissionfor9daysat6
Waterlooattractions!Participatingattractionsincluded:
PhelpsYouthPavilion,BluedornScienceImaginarium,
IowaVeteransMuseum,SullivanBrothersIowaVeterans
Museum,GroutMuseumofScienceandHistory,the
NationalWrestlingHallofFame/DanGableWrestling
Museum,BlackHawkChildren’sTheatreandYoung
Arena.
12,636Totalattendanceatallvenues(4,391attendance
atPhelpsYouthPavilion)
SPECIAL PROMOTIONS EverySunday HalfPriceSundays halfpriceadmission
September12 Grandparent’sDay Freeadmissionfor
Grandparents
May8 Mother’sDay FreeadmissionforMoms
June19 Father’sDay FreeadmissionforDads
NOON YEAR’S EVE PARTY December 31, 2010This new family fun day was a great way for kids to ringinthenewyear!SpecialNewYear’scrafts,snacks,games,singingAuldLangSyneandaballdropat12:00/NOONmadethepartyfestive!Craftsincludeda2011banner,resolutionmagnet,NewYear’scrown,noisemakers, and a countdown clock. This program was included in the cost of visitors’ daily admission. There were176participants.
BLUE STAR MUSEUMS PARTNERSHIP WCAjoinedthisprogramforthefirsttimeinMay2011.
ThisisapartnershipwiththeNationalEndowmentforthe
Arts,BlueStarFamilies,andmorethan1,300museums
across America to offer free admission to all active
dutymilitarypersonnelandtheirfamiliesMemorialDay
throughLaborDay.
DROP-IN DAYS NewthisyearwerethemedDrop-inDays.Families
had the opportunity to get creative with flowers, magic,
flags and more. All activities were free and included
in visitors’ daily admission.
November4-5,2010 Mummys,Kitty’s&Kings
January12,2011 SnowyDayGetAway
February11,2011 Lovebirds&Other
Feathered Friends
April7,2011 SpringHasSprung
May5,2011 Moms,Mums&Magic
May8,2011 Mother’sDay
June9,2011 Fathers,Flags&Fun
June19,2011 Father’sDay
SCHOOL INVOLVEMENT AllPavilionexhibitsandactivitiesreinforceeducational
standards and benchmarks. The Center had tour
participationfromschoolsacrossEasternIowa(including
CedarRapids,Dyersville,IowaFalls,WestUnion,Marion,
Marshalltown and Hampton).
SCHOOL TOURS ToursofthePavilionbroughtclassroomcurriculumto
life with hands-on learning! Tours and programs offered
experiences that celebrated cultural diversity and explored
the connections between individuals, communities,
cultures and ideas. Transportation funding was available
throughagrantfromtheRJMcElroyforallyouth-related
tours.
SurveyTour: GeneraltourofthethreegalleriesinthePavilion
led by a docent
FocusTour: Focustoursweredocent-led,standards-basedexperiences
focusedonaspecifictopicandexhibitofthePavilionwith
arelatedhands-onartactivity.Focustouroptionsincluded:
GradesK-3–WhereGrantWoodStood.
Grades4-5–Puppets,Performances,&Plays
AllGrades–HaitianArtAdventure
18 | PHELPS YOUTH PAVIL ION
AllGrades–PaintedPages:Children’sBooks
IllustratedbyIowaArtists
AllGrades–Fiesta!AMexicanCelebration
GROUP TOURS Groupsof12ormoresuchasscouts,after-school
programs, sororities/fraternities, college classes,
businesses, and retirement communities can explore
thePavilion’shands-onexhibits.
$3/person Tour
$5/person Tour&CraftActivity
THIS FISCAL YEAR:123school/grouptourstookplace,giving4,108visitorsauniquehands-
on tour experience.
BIRTHDAY PARTIES ThePavilionwastheperfectplacetocreatespecial
birthdaymemories!PartieswerescheduledSaturdays
at11:00amand3:00pmandSundaysat2:00pm,with
four party packages to choose from. This fiscal year, the
pavilionhosted68birthdaypartieswith1,315guestsin
thefolloingccategories:
Mini-Party($100) 21
Kit($140) 34
Caboodle($260) 12
WholeKitandCaboodle($600) 1
Preschool Story Preschoolersandparentsenjoytimetogetherwithage
& Craft Time appropriate, entertaining stories and related, hands-on
activities.ThisprogramwasheldWednesdaysat11:30am
andwasincludedwithpaidadmissiontothePavilion.
Trolley Kids Children,ages7-14rodetheTrolleyordroppedinto
participateinafree1-hourartactivityeveryTuesday
andThursdaybetween10am-4pmthroughoutJune&
July.Participantsalsoreceiveddiscounted($3/person)
admissiontothePhelpsYouthPavilion.642children
participated in Trolley Kids programming this year.
PHELPS YOUTH PAVIL ION | 19
CLASSES & WORKSHOPS
STATEMENT OF PURPOSE
To provide a diverse array of educational and cultural opportunities to people of all ages, abilities and socio-economic backgrounds.
The classes and workshops held at the Waterloo Center for the Arts are created to interpret the Center’s permanent collection as well as to utilize all of the great spaces throughouttheCenter,includingthePhelpsYouthPavilion,Ceramics,DigitalArtsandVisualArtsStudios.
THIS FISCAL YEAR: 1,285 people participated in our classes/workshops. Below lists all of this year’s offerings:
JULY – AUGUST 2010
YOUTH & FAMILY ChalkitUp IntrotoDrawing
ClayCreations Little&BigClayBuddies
ClayMagic Puppets!Puppets!Puppets!
CupcakeCritters StitchItTogetherTry-It
FamilyTree Story&CraftTimefor
FantasyAnimalsofMexco Pre-Schoolers
Folk Arts Workshop Toymaker
Fun Food From Florence Trolley Kids
IntrotoDigitalPhotoCamp
ADULTS & TEENS ArtintheOutdoors IllustratorClickabout
ATC’s-ArtistTradingCards IntrotoDreamweaver
BallroomDancing JustGlazeIt!
Batik OpenStudio
BeginningScreenprinting Wheelthrowing&
BeginningStainedGlass Handbuilding
Clay in the Classroom ‘Zines (Teen)
ComicBook&MagnaDrawing
DigitalArtsCamp
EncausticPainting
FloralDesignwithaMagicalTouch
20 | CLASSES & WORKSHOPS
SEPTEMBER – DECEMBER 2010
YOUTH & FAMILY AmericanGirlSeries:Addy,Rebecca LeonardotheTerrible
Boy’sOvernight:OregonTrail Monster
BuddyUpforArtAdventures: SpookyCupcakeFun
Drawing,Painting,PaperMagic StitchaSpookySpider
ClayMagic Story&CraftTimefor
DrawYourOwnDigitalComicBooks Pre-Schoolers
Fairy Houses Tree Weaving
FamilyYoga Write&IllustrateYour
Girl’sOvernight:LauraIngallsWilder OwnDigi-Story
Holiday Around the World
IntrotoDigitalPhotographyforKids
Kids’HolidayCooking:
GingerbreadHouse,HolidayCookies,
Homemade Fudge
ADULTS & TEENS ATCs-ArtistTradingCards Pilates
ArtfulLastMinuteGifts StainedGlass:
Batik Beginning&
BeginningDrawingforTeens Intermediate
DrawinginMultipleMedia WatercolorPainting
EncausticPainting Sampler
FrenchCookingBasics Wheel-a-thon!
LifeinBalanceYoga(2sessions) Wheelthrowing&
Oil&AcrylicPainting Handbuilding:Beginning
OpenStudio &Intermediate/Advanced
EarlyOutWednesdays:Ceramics(4sessions)
EarlyOutWednesdays:DigitalArtsStudio(4sessions)
CLASSES & WORKSHOPS | 21
FEBRUARY – JUNE 2011
YOUTH & FAMILY AliceinWonderland MikeFink:AnAmerican
Amazing Monoprint Folklore Hero
ArtSparkAdventuresCamp(2sessions) Mother’sDaySurprise
Boy’sOvernight:OregonTrail OliviaFormsaBand
BreakfastwiththeEasterBunny PaintYourOwn
BuddyUpForArtAdventures: Glassware
Monsters,Bugs,&ThingswithWings PaintingPaloozaI&II
ClayMagic Story&CraftTimefor
FairyHouses Pre-schoolers
Father’sDay“BestDad”Trophy SummerDigiExplorers
FromLanterns&LightningBugs TeddyBearPicnic
Girls’Overnight:LauraIngallsWilder TheArtofAllen
Good‘AyeMates! StringfellowWorkshop
Hooray!It’sClay(2sessions) TrolleyKids
IntermediateDigitalPhotographyforKids
IntermediateDrawing
IntrotoDrawing(2sessions)
ADULTS & TEENS ATC’s–ArtistTradingCards MosaicMasterpieces:
BronzeMetalClayJewelry BirdHouses
ClayandtheWheel: OpenStudio
AnIntroductiontoPottery PaintinginOils
ComicBook&MangaDrawing &Acrylics(2sessions)
CookingwithLiquidNitrogen ScottishCountry
DigitalPhotography DanceClub
EarlyOutWednesdays: StainedGlass
CeramicsStudio (2sessions)
EarlyOutWednesdays: TeenSketchbookStudio
DigitalArtsStudio) TheEssentialPhotoshop
ExploringPreciousMetal- Wheelthrowing&
ClayJewelry Handbuilding:Beginning
IntroductiontoScottishCountry &Intermediate
Dance(2sessions) (2sessions)
22 | CLASSES & WORKSHOPS
LearningtoSee: WireWrappedJewelry
AnIntroductiontoDrawing
CreatingSignatureDishes:
(ClassesalaCarteBarbequeRibs,
ChickenMarsala,MashedPotatoes
andRicePilaf,PanRoastedChicken,
Risotto)
CLASSES & WORKSHOPS | 23
pCulturefest 2011 | Phelps Youth Pavilion craft activity booth
PROGRAMS & EVENTS
STATEMENT OF PURPOSE
To provide a variety of cultural experiences and entertainment, both affordable and accessible, to patrons of all ages, abilities and socio-economic backgrounds.
This includes outreach opportunities, where the Center provides programming throughout the community based on its programs, collections, and exhibitions (ie - presentations, workshops, educational sessions, exhibits, loaned collections, consultation, festivals/parades).
THIS FISCAL YEAR: The Center offered 39 unique programs and events to the community.
4 Youth/Family
23 Teen/Adult
10 Outreach
15 Galleryreceptions/talks
YOUTH/FAMILY
BREAKFAST WITH SANTA December11,2010
SantaandhisreindeerstoppedbyWCAforalittlepre-
Christmasvisit!Hundredsofvisitorsenjoyedalightbreakfast,
holidaywish-listmakingandphotoswithSantaandArt,the
paintbrush kid. Admission included all the fun plus all day
admissiontothePhelpsYouthPavilion!
CAREER ACADEMY February24,2011
WaterlooEastandWestHighSchoolfreshmenstudents
enrolledintheArts,BusinessandCommunicationCareer
Academy spent half the day with WCA staff, learning about
theireducation,jobexperiencesandrolesattheArtCenter.The
students then ate lunch and watched a Waterloo Community
Playhouseperformancebeforereturningtoschool.125
Studentsparticipatedinthisevent.
24 | PROGRAMS & EVENTS
CULTUREFEST & March3,2011
ALL-SCHOOL ART Culturefest featured live student performances, demonstrations,
ExHIBIT OPENING cultural displays and international food samplings, and targeted
middle school students and their families. The evening was
sponsoredinpartbytheWaterlooCommunitySchools
and Tyson Fresh Meats as well as many other community
organizations.ArtbystudentsingradesK-12inWaterloo’s
public and parochial schools was exhibited in The annual All
SchoolArtExhibitionthatopenedthatnight
BREAKFAST WITH April16,2011
THE EASTER BUNNY TheEasterBunnyhoppedovertotheWCA!Hundreds
ofvisitorsenjoyedalightbreakfast,holidaycraftsandphotos
withtheEasterBunnyandArt,thePaintbrushKid.Admission
includedallthefunplusalldayadmissiontothePhelps
YouthPavilion!
TEEN ADULT
ROOFTOP JAZZ & BLUES July3,2010
Annual fundraiser sponsored by the Friends of the Art Center,
featuredlivemusicbyTheEdEastQuartet,foodvendors,anda
greatviewoftheJayceesdowntownfireworks.
RIVERSIDE CAFÉ Monthly summertime series featuried live music and,
gourmet catered luncheons by Moment in Thyme Catering, were
heldonthe3rdWednesdayofeachmonth(June-September)
6/16/10 Washut-MerzDuo
7/21/10 BetseyKratoska,pianist
8/18/10 KaraRewerts,pianist
9/15/10 frjeecheverria,guitarist
PROGRAMS & EVENTS | 25
JAZZ ON THE CEDAR SERIES Monthly summertime series featuring an evening of live music
withbeveragesandfoodavailableforpurchase;heldonthe4th
Wednesdayofeachmonth(June–September).
7/28/10 Equilateral OliveGarden
8/25/10 GalacticCowboyOrchestra Randall’sCatering
9/22/10 ScotJonTrio Randall’sCatering
6/22/11 EdEastLatinJazz RedLobster
&FamousDave’s
HCC CERAMICS PROGRAM August2010-May2011
TheCenter’sCeramicsStudioishometoallCeramicscourses
offered by Hawkeye Community College.
FILM SERIES CinemaattheCenterfortheArts:FilmNoir
ParticipantsweretransportedbacktoHollywoodinthe
1940’s/50’swheretheprivateeye,gangsterandfemmefatal
mingledandthehard-boiledcrimedramawasking.Inthis
5-partfilmseries,theintriguinggenreoffilmnoirandits
many facets were explored.
4/5/11 Laura (1944)
5/3/11 Out of the Past(1947)
6/7/11 The Big Sleep(1946)
7/5/11 Caught (1957)
8/2/11 Mildred Pierce(1945)
PERFORMANCE ART Four-part series featured an international cast of performance
SERIES: VERTIGO 2010 artistsl;sponsoredinpartbytheUniversityofNorthernIowa,
theFairyGodfatherFund,UNICollegeofHumanities&Fine
ArtsandStella’sGuestHouse.
10/8/10 FaithJohnson
10/15/10 LewisColburn
10/29/10 TonySchwensen
11/5/10 PaulWaddell
26 | PROGRAMS & EVENTS
HOLIDAY ARTS FESTIVAL November13-14,2011
Annual arts festival featured artwork for sale from the finest
Midwest artists working in wood, metal, clay, glass, print,
paintingandmore.Itwastheperfectwaytostartholiday
shopping!LunchwasavailablefromtheArtHouseCafé.The
FriendsoftheArtCenterhostedanArtist’sPartytheevening
ofSaturday,November13th,featuringmusicbySharonAnway.
Thisyear’sfestivalfeatured69artists.
WINTER MUSIC SERIES This new program featured well-known, local bands and
served as a fundraiser to support the Center’s expanding
programs and exhibits. This concert series was held on Friday
nights,7:00-11:00pm.Foodwasavailableforpurchaseby
Randall’sCatering.SponsoredbytheFriendsoftheArtCenter.
1/7/11 Dynaflows
2/11/11 BobDorr&theBlueBand
3/4/11 Checker&theBluetones
COME AS YOU ART April1,2011
Aneveningofdancing,diningandminglingwithCedarValley
artists and the legends of art was sponsored by the Friends
of the Art Center. Music was provided by Milk and Honey,
there was also live artmaking, complimentary appetizers,
cash bar, silent auction, and more! At the event patrons
purchased original canvas artworks created by local celebrities,
artists and students. Three original artworks were also created
during the event by local artists and then auctioned off at the
end of the evening.
GROUP TOURS VisitorsofallagesenjoyeduniquetoursoftheCenter’s
galleries.Scouts,after-schoolprograms,sororities/fraternities,
college classes, businesses, and retirement communities
enjoyedlearningabouttheCenter’scollectionsandexhibits.
$3/person Tour
$5/person Tour&CraftActivity
PROGRAMS & EVENTS | 27
ARTIST GALLERY TALKS & RECEPTIONS
The community was invited to meet and greet our featured
artists. The receptions included gallery talks and/or tours of
the exhibitions. Friends of the Art Center sponsored and
hostedthefollowingreceptions/gallerytalks:
October28,2010 MariaZerbeNortonGalleryTalk-Karl Zerbe 1960s
November4,2010 ArtistPanelDiscussion-Art & the Environment:
Where We Gather
November7,2010 Scott Cawelti & Friends.Localsongwriter,musicianand
columnistScottCaweltiwrotemusictocomplimentacollection
ofJamesHearst’spoetry.Scottandseverallocalvocalists/
musicians performed his original music.
April3,2011 Richard Kopp: Art With a Twist
April14,2011 GaryKelley-BookReading
April17,2011 GaryKelly-GalleryTalk:Painted Pages
April22,2011 EarthDayFilmFestival-SponsoredbytheCedarRiverFestival
Group,WCAandGroutMuseum
April30,2011 JeniReeves-GalleryTalk:Painted Pages
May3,2011 NicoleSmith-GalleryTalk:Allen StringfellowExhibition
May12,2011 ChaveevahBanksFerguson-GalleryTalk:Painted Pages
May15,2011 ChaveevahBanksFerguson&JeffreyFerguson-BookReading
May19,2011 Roger Bartlett: Series 63-GalleryTalk
May21,2011 Frogelletto & Miss Mousie: Froggie Went a ‘Courtin
PerformancebyMarieCamilleLentsch
June2,2011 Clarence Alling: A Legacy in Art - Dean Schwarz
June17,2011 Urban Gallery Opening Reception & Workshop
28 | PROGRAMS & EVENTS
OUTREACH
Peet Junior High Ongoing
Art activities offered in after school programs
Wartburg College November10,2010
CuratorandEducationDirectorparticipatedin
a panel discussion
Masonic Temple December4,2010
WCA instructed creation of fanals for visitors to Main
StreetWaterloo’sLightstheNightholidayactivities;
Waterloo West High School December10,2010
DigitalArtsLectureforselectartstudentsinagraphic
design class
Hudson Public Library Januray19,2011
Educationstaffreadabookandledchildrenina
related “dragon” craft
University of Northern Iowa March7,2011
DepartmentofArt,portfolio-prepworkshop
Child & Baby Expo of Iowa April9,2011
Providedchildren’sactivitiesforparentsandfamilies
My Waterloo Days June3-4,2011
ParticipatedintheparadeandartactivitiesintheKids
Zone
Hawkeye Community College June24,2011
Offered craft activities during the American Cancer
Society’sRelayforLifeevent
Sturgis Falls June25-26,2011
ProvidedartactivitiesintheKidswayTent
PROGRAMS & EVENTS | 29
ROOM RENTALS
STATEMENT OF PURPOSE
To offer creative spaces, quality services and affordable pricing in our room rental program.
The Waterloo Center for the Arts offers a scenic river setting with easy access for visitors, featuringspacesdesignedforcozymeetingsorlargebanquets.Guestsenjoyedthechanging displays of art throughout the Center and pleasant outdoor spaces overlooking the Cedar River. Renting a space at the Center offers amenities such as catering through the ArtHouseCafé(orguestsmayprovidetheirowncatering),beverageservice,AVequipment,piano, risers, tables, chairs, light and sound equipment, art-based programming for a unique team-building experience, kids’ activities and educational programming.
TheCenterhostedseveralmajorcommunityeventssuchastheWoodcarversShow, CoinClubShow,Gem&MineralShow,QuiltShow,andtheJuniorLeagueFallFundraiser.The room capacities listed below may vary based on room setup.
Room Capacity
Dykeman Conference Room 6
Short Conference Room 10
Media Gallery 20
Visual Arts Studio 35
Rotary Room 25
Hurwich Room 30
Law Court Theatre 125 (theatre seating)
Watkins Grand Foyer 125
Petersen Town Hall 150
Schoitz River Room(s) I-III 50-250
Hope Martin Theatre 368 (theatre seating)
Rotary Rooftop Deck 125 (outdoors)
Riverwalk Sculpture Plaza 150 (outdoors)
Hurley/McCoy Rooftop Deck 100 (outdoors)
THIS FISCAL YEAR, THE CENTER HOSTED 1,625 MEETINGS, EVENTS/PROGRAMS, INCLUDING 27 WEDDINGS/RECEPTIONS, AND 21 CONTRACT GROUPS.
30 | ROOM RENTALS
[ ]
GIFT STORE
STATEMENT OF PURPOSE
The Gift Store provides arts and educational materials to support and enhance the Center’s collections, exhibitions and programs.
Merchandise includes handmade artwork by artists working in ceramics, glass, fiber and metal,plusawideselectionofchildren’stoys,books,games,andpuzzles.TheStoreoffersspecialdiscountstotourgroups,WaterlooCommunityPlayhousetheater-goers,ArtHouseCafédiners,andhostsbooksignings,specialeventsandspecialevents.
Open Tuesday – Saturday 10:00am – 4:00pm, Sunday 1:00 – 5:00pm
FALL SALE October11-16,2010
HOLIDAY SALE November13-14,2010,duringHolidayArtsFestival
WINTER SALE December13-18,2010
SPRING SALE March12-19,2011
BOOK SIGNING March16,2011,guestauthor:JoanneSchafer
BOOK SIGNING April14,2011,guestauthor:RichardKopp
THIS FISCAL YEAR: the Gift Store featured 240 artists and brought in $13,105 total revenue
GIFT STORE | 31
ARTHOUSE CAFÉ
STATEMENT OF PURPOSE
The ArtHouse Café served daily lunches and provided catering services for the Center.
TheArtHouseCaféwelcomedChefDanAnkruminJuly2010asthecontractortorunthedailycaféandtooffercateringservices.Overthepastyear,Danexpandedhiscatering business, continued to offer a unique and local foods menu, specialized in vegan entrees, and was recognized with several prestigious awards. His luncheon menu included homemade soups, salads, desserts, vegan and vegetarian options. ChefDanprideshimselfonusingasmanylocalproductsaspossible.HiscreativecateringandmonthlyspotlightfeaturesonKWWL-TVincreasedtheprofileoftheArtHouseCaféinthecommunity.TheCaféalsobeganofferingmonthly‘pop-updinners’inMay2011–thesewereverysuccessful,featuringanarrayofnew menus and experiences.
Open Tuesday – Saturday 11:00am – 2:00pm
32 | A RTHOUSE CAFÉ
FRIENDS OF THE ART CENTER
STATEMENT OF PURPOSE
Friends of the Art Center is an organization dedicated to volunteerism and financial support and promotion of cultural programs, events, exhibitions, collections of the Waterloo Center for the Arts.
LedbyavolunteerBoardofDirectors,theFriendsoftheArtmakethingshappenattheWaterlooCenterfortheArtsby:
n SupportingtheCenter’svisiontobetheculturalcrossroadsforvisitorsofallages
n StrengtheningtheimpactofculturalopportunitiesintheCedarValley
n SupportingtheCenter’sdiverseprogramming,fromhostinggallerytalksandartexhibition
receptions to underwriting classes and events
n Supportingfreeandlow-costartsprogramming,makingtheartsaccessibletoeveryone
n Annually awarding two competitive art scholarships to graduating high school seniors through
theRaymondT.ForsbergMemorialandMarilynS.HurleyMemorialScholarshipFunds
n PurchasingworksofartfortheCenter’spermanentcollection
n SponsoringandcoordinatingeventssuchasComeAsYouArt,RooftopJazz&Blues,the
WinterMusicSeries,andartistreceptions
THIS FISCAL YEAR:theFriendsoftheArtCenterraised$45,374($17,600eventsand$27,774alcoholsales)tosupporttheCenter’smission.
FR IENDS OF THE ART CENTER | 33
34 | MEMBERSHIP
MEMBERSHIP
STATEMENT OF PURPOSE
Membership to the Waterloo Center for the Arts supports the Center’s educational mission, collections, and exhibition programing.
Thisyearwecombinedourtwomembershipprograms(PhelpsYouthPavilionPassportsand Friends of the Art Center membership) into one simple Waterloo Center for the Arts membershipprogram.Bycombiningthebenefitsofthesetwoprograms,newandcurrentmemberswererewardedwithmorebenefitsanddiscounts;andencouragedtoparticipatein more than one of our programs. We also introduced a Corporate Membership program this year to broaden our reach to the business community.
INDIVIDUAL/FAMILY MEMBERSHIPS
Become a member for unlimited access to high-quality arts experiences and great benefitsforyourentirefamily!JoiningtheWaterlooCenterfortheArtsmembershipprogramgivesyoudiscountsandfreeadmissiontothePavilionandhundredsofother museums, among other great benefits!
MEMBERSHIP LEvELS:
$65 Individual$100 Family/Grandparent$150 FamilyDuo$250 FamilyDuoPlus$500 Patron
TheWaterlooCenterfortheArtsalsoparticipatesintheNorthAmericanReciprocalMembershipProgram-wheremembersattheFamilyDuoPluslevelandabovecanreceivefreeadmissiontomorethan350museumsacrosstheUS.
ThePhelpsYouthPavilionisalsoaproudmemberoftheAssociationofChildren’sMuseum’sReciprocalMembershipProgram-whichgivesourmembersattheFamilyDuolevelandabovefreeadmissiontohundredsofchildren’smuseumsacrosstheworld.
VOLUNTEERS | 35
CORPORATE MEMBERSHIPS
TheBusinessofArt:WCAcorporatemembershipgivesareabusinesses/organizationsacreativeperk.Itgivesbusinessesandtheiremployeesrewardingbenefits and directly supports the Center’s educational mission, collections, and exhibition programming.
MEMBERSHIP LEvELS:
$1,000 LevelI Upto50employees$2,000 LevelII Upto100employees$3,000 LevelIII Upto200employees$4,000 LevelIV Upto300employees$5,000 LevelV Upto400employees$6,000 LevelVI 401+employees
THIS FISCAL YEAR: 236 individuals/families benefited from our membership program.
VOLUNTEERS
STATEMENT OF PURPOSE
volunteers are key to making the operations, events and programs at the Waterloo Center for the Arts happen.
A varietyofopportunitiesexistforpeopleofallinterestsandabilities:
We areanewmemberoftheVolunteerCenteroftheCedarValley,anorganizationwhohelps publicize our volunteer opportunities. They bring people and the community together involunteereffortsthatbenefiteveryone.
THIS FISCAL YEAR: TheCenterutilized179volunteerscontributing2,578hours,resultinginavalueof$59,076ofvolunteerlabor.Theestimateddollarvalueofvolunteertimefor2010is$21.36perhour.
36 | VOLUNTEERS
n Cultural and Arts Commissionn Committees:
- Collections/ExhibitionsCommitteeofWCA and Community Foundation of NortheastIowa
- BuildingandGroundsCommittee
- EducationCommittee
- Marketing/DevelopmentCommittee
- PublicArtCommittee
- VisitorServicesCommittee
- WaterlooCommunityPlayhouse/
WaterlooCenterfortheArtsJointCommittee
n FriendsoftheArtCenterBoardofDirectorsn BirthdayBuddyn CommunityServiceWorkersn Docent/TourGuiden FacilityWorkReleaseProgramn Internshipsn Assistants:
- GalleryAssistant
- GiftStoreAssistant
- PhelpsYouthPavilionAssistant
- Office Operations
- SpecialEvent/ProgramAssistant
COMMUNICATION
STATEMENT OF PURPOSE
The Center strives to effectively design, promote, and publicize the Waterloo Center for the Arts’ collections, exhibitions, programs, and events to a diverse audience.
With the ever-changing world of communication, the Center strives to utilize both traditional and unique approaches.
PRINT/DIRECT MAILAnnualReport Brochures
Flyers Rack Cards
PressReleases Posters
PSAs School/daycareflyers
Travel/welcomecenterrackcards WaterlooCommunityPlayhouseprograminserts
ONLINE
Weutilizeavarietyofonlineresourcestopromoteourexhibits,programsandevents:
Emaildistribution www.iowaartscouncil.org
www.waterloocenterforthearts.org www.cedarfallstourisum.org
www.phelpsyouthpavilion.org www.easterniowatourism.org
www.cityofwaterlooiowa.com www.associationofmidwestmuseums.com
www.travelwaterloo.com www.acm.org
www.traveliowa.com www.narm.com
www.wcfcourier.com www.iowamuseums.org
www.kwwl.com www.silosandsmokestacks.org
events.desmoinesregister.com www.wegoplaces.com
www.haitianartsociety.org
www.facebook.com (“Waterloo Arts” and “Waterloo Center for the Arts”)
www.tweeter.com(“WCA_PYP”)
OTHER
Billboards Communitypresentations
Discountcoupons Communitydonations
MovieTheatreadvertising TV(publicaccess&cable)
Radio Articles and media stories
WCA Marquee
COMMUNICATION | 37
Our websites have been great tools for disseminating information to members and potentialvisitors,andhavegarneredattentionfromthousandsofindividuals.Belowaresomewebsitestatistics:
THIS FISCAL YEAR:TheCenterplaced47printadvertisements,mailed18directmailpiecestoamailinglistof4,556patrons,placed3billboards,emailed25e-newsblasts to1,603patrons,andutilized455local,regional,andnationalmediaoutlets todistribute75pressreleases.
38 | COMMUNICATION
www.waterloocenterforthearts.org
n 12,086webpagevisitsfrom58 countries/territories
n 8,455webpagevisitsfrom173cities inIowa.Thetop5citiesinclude:
- Waterloo(3,505visitors)
- CedarFalls(1,764visitors)
- CedarRapids(1,087visitors)
- DesMoines(362visitors)
- Waverly(219visitors)
n Top5referralsitesinclude:
- phelpsyouthpavilion.org(940visitors)
- ci.waterloo.ia.us(211visitors)
- waterloocvb.org(178visitors)
- cedarfallstourism.org(134visitors)
- artcyclopedia.com(97visitors)
www.phelpsyouthpavilion.org
n 11,200webpagevisitsfrom49 countries/territories
n 8,530webpagevisitsfrom196cities inIowa.Thetop5citiesinclude:
- Waterloo(2,880visitors)
- CedarFalls(1,894visitors)
- CedarRapids(1,243visitors)
- Waverly(379visitors)
- DesMoines(298visitors)
n Top5referralsitesinclude:
- waterloocenterforthearts.org(2,107visitors)
- waterloocvb.org(500visitors)
- childrensmuseums.org(464visitors)
- facebook.com(142visitors)
- google.com(101visitors)
FINANCE/SUPPORT
STATEMENT OF PURPOSE
The WCA strives to be fiscally responsible and to diversify its funding sources.
FINANCIAL SUPPORT & REVENUE $60,942
FederalGrants $6,000
FoundationGrants $4,250
StateGrants $29,348
Municipal-HotelMotelGrants $8,000
IndividualGrants $5,888
AnnualCampaign $7,022
AnnualCampaign-EndowmentDonations $100
Grant support provided by: CommunityFoundationofNortheastIowa,R.J.McElroyTrust,Silosand
Smokestacks,VisionIowa,WaterlooCityCouncilDiscretionaryHotel-MotelFund,WaterlooConvention
&VisitorsBureauHotel-MotelTaxFund,TargetCorporation,BrownUniversity,HumanitiesIowa.
F INANCE / S UPPORT | 39
pSummertime at the Waterloo Center for the Arts.
ARTS $84,408
Registrationsfeesforclasses/programs/events $14,183
RoomRentals $57,913
HolidayArtsFestival $9,484
Miscellaneous $2,828
PHELPS YOUTH PAVILION $101,580
Admission $44,199
Membership $14,882
Tours $4,187
BirthdayParties $11,107
GiftStore $13,105
ArtHouseCafé $4,100
McElroyTrust-World’sGreatestSpringBreakforKidsSupport $10,000
CITY-TAx LEVY $854,878
FRIENDS OF THE ART CENTER SUPPORT $45,376
ComeAsYouArt,WinterMusicSeries,RooftopJazzandMiscellaneous $17,601
AlcoholSales $27,775
CAPITAL IMPROVEMENTS(GeneralObligationBonds) $64,605
BuildingMaintenance: Roof and fountain repairs $8,062
Improvements:Remodeled: west wing coffee room, counters, floors, walls; carpet in Short’s $56,543Conference Room, copy room & office area. Repairs to Schoitz room: LCD projector bulbs, large projector screen, track lighting system; Youth Pavilion: electric shades, toners, rings, padding; Other: expanded wireless access points, table carts, vacuum, collection storage materials, limestone coffee table, glass coffee tables, three color laser printers, large format scanner, emergency button for phones, sprinkler system, ice machine, dishwashers, backflow system for theatre, snow blowers, East Wing reception desk remodeled, expanded/repaired security camera system.
IN-KIND CONTRIBUTIONS $241,141
Totalvalueofin-kindroomrentalsweprovidedtocommunityorganizations $32,825
Totalvalueofin-kindlaborwereceived $104,158
Volunteers* $48,455
Interns(310hours)* $6,621
AARPProgram* $28,275
FacilityWorkReleaseProgram† $13,412
CommunityServiceWorkers† $7,395
* Based of Governor’s Wage of $21.36 † Based on minimum wage of $7.25
40 | F INANCE
ADDITIONAL IN-KIND CONTRIBUTORS
GIV ING BACK TO THE COMMUNITY | 41
AbbieSteere
Alicia Faust
AmandaGanier
Amy McConnell
Andrew McCormick
AngelaPease
BarbaraFedeler
BillGronen
BobDorr&theBlueBand
BonnieWinninger
BrennanTegeler
BryantMedhus
CammieScully
Carlos Aguero
Carolyn Carpenter
ChandlerGood
ChawnePaige
Checker&theBluetones
ChrissySchweiger
ChristaSaffran
Clarence Alling
Community Foundation
ofNortheastIowa
DanielleDohlman
Dean&GeraldineSchwarz
DeidraNoborikawa
DennisDuggan
DennisPeterka
DevinHanson
DianePeterka
DougTensen
Dynaflows
EastHighSchoolArtStudents
EdandAnnGessen
EmilySteere
EmilyTimmermans
ErinPilcher
FamousDave’s
Friends of the Art Center
GinaJames
Hank’sBait&Tackle
Hannah Rohrer
Hawkeye Community College
HorticultureDept.
Heidi Fuchtman
JanetFeldman
JessicaMurrow
JoanWebsterVore
JoanneMoore
JoeCook
JoeShinkey
JohannaKramer-Weston
JorgeRodriguez
JuliaPedersen
JulieRashUlven
Karla Flattery
Katie Hoobler
Katie Tunis
KatySusong
Keith&LeilaWelch
Ken Warren
KentShankle
LarryKent
LilliMeyers
LindseyKeast
LindseyShinkey
LoreeRackstraw
LoriDale
LorraineBastian-Jones
LynnMontague
Margaret Whiting
MarieCamilleLentsch
MatthewMorris&FrankSvehla
Maureen Hastings
Megan McRae
Megan Rash
MichelleBeal
MikeGuild
Milk & Honey
MitchellGrubb
Molly Anderson
MonicaEdecker
NancyNeessen
NicoleSmith
OliveGarden
PioneerPrinting
PittsburghPaint&Glass
QualityInn&Suites
Petersen&Tietz:Greenhouse
&GardenCenter
Randall’s Catering
RedLobster
RichardD.&LoisAnnKopp
Ronda Rapp
Rose Middleton
Scheels,CedarFalls
ShandaSteere
Stella’sGuesthouse&Gardens
StrangandBailyEndowments
StudioLGlassworks
TeriRuleSheehan
Terry Knapp
Terry Rice
The Family of Marie C. Cook
TheGreenspot(Manchester)
Tim Flynn
Tim Kuhlmann
UteStebich
WendyS.Miller
GIVING BACK TO THE COMMUNITY
STATEMENT OF PURPOSE
WeGivetoYou.YouGivetoOthers.WeallGiveThanks.
n Wegavebacktolocalschoolsandnonprofitorganizations’fundraisersbydonating$2,960
fromthePhelpsYouthPavilionand$431fromtheGiftStore.n Schooltourparticipantsreceived$1offadmissioncouponforfuturevisitstothePavilion.n Withthehelpof126visitors,thePaviliondonated197poundsoffoodtotheNortheast
IowaFoodBankduringitsHolidayDollarDayspromotion,whereeverySundayinDecember
was$1/personadmissionplusanitemfortheNortheastIowaFoodBank.n Centerstaffdonated37toysfortheSalvationArmy’sAnnualToyDriveinDecember.n Donated$32,825inroomrentalstocommunityorganizationsn Staffprovidedprofessionalservicesintheirareaofexpertisetoavarietyoforganizations.n Wedonated3,300poundsofscrapmetaltoHabitatforHumanities’fundraiser.n We donated unused tables, chairs, other materials to city departments, Waterloo
CommunityPlayhouseandCommunityUnitedChildCareCenters.n Provided$9,192in-kindvalueindiscountedadmissionthroughourDollarDaysprogramn Discountedadmissionforschooltourgroupsto$1,resultingin$8,036in-kindvalueof
discounted admission value for these groups.
STAFF AFFILIATIONS & COMMITTEES
The Waterloo Center for the Arts staff is involved with local and regional associations and organizationstofurtherthemissionoftheCenterinthecommunityandbeyond.Staffhas
beenaffiliatedwiththefollowingorganizations:
42 | G IV ING BACK TO THE COMMUNITY
American Advertisers Federation
American Association of Museums
Association of Children’s Museums
Association of Midwest Museums
CedarFallsTourism&Visitor’sBureau
CedarValleyCulturalAlliance:EducationCommittee
CedarValleyArboretum&BotanicalGardens
CedarValleyCoalition
CedarValley’sPromise:EarlyChildhoodEducationTaskForce,AfterSchoolTaskForce
CedarValleyRiverRenaissance
City of Waterloo
CommunityFoundationofNortheastIowa:ScholarshipCommittee
EasternIowaTourismAssociation
Friends of the Art Center
GreaterCedarValleyChamberofCommerce:Ambassadors,WingDing,TRCCommittees
HaitianArtSociety
InstituteofMuseumsandLibraryServices
IowaArtsCouncil:ArtistRoster,BoardofDirectors,ScholarshipCommittee
STAFF / B OARD / C OMMITTEE | 43
STAFF/BOARD/COMMITTEE LISTINGS
FULL-TIME EMPLOYEES
CAMMIE SCULLY PAULETTE HAWKENSONEXECUTIVE D IRECTOR F INANCE MANAGER
ELIZABETH ANDREWS JOHANNA KRAMER-WESTONREGISTRAR PUBL IC PROGRAM COORDINATOR
(FEBRUARY 2011 – PRESENT)
BRANDON CANNON MAUREEN NEWBILLMAINTENANCE V IS ITOR SERVICES MANAGER
CAROLYN CARPENTER CHAWNE PAIGEPHELPS YOUTH PAVIL ION MANAGER DIGITAL ARTS MANAGER
LONZO COLEMAN KENT SHANKLEMAINTENANCE SUPERVISOR CURATOR/ASSISTANT DIRECTOR
SHANNON FARLOW KENNETH WARRENDEVELOPMENT/MARKETING DIRECTOR PREPARATOR/TECHNICIAN
MICHAEL GUILD BONNIE WINNINGERFACIL IT IES MANAGER EDUCATION DIRECTOR
IowaDepartmentofCulturalAffairs
IowaDivisionofTourism
IowaMuseumAssociation:AdvocacyCommittee,DevelopmentCommittee
IowaPublicArtNetworkTaskforce
JuniorAchievementofEasternIowa
LeaveALegacyIowa
MainStreetWaterloo:DesignCouncil,Marketing/PromotionsCouncil
MuseumStoreAssociation
NorthAmericanReciprocalMembershipProgram
RiverfrontRenaissanceDesignCommittee
RotaryClub,downtownWaterloo:BoardofDirectors,FoundationDayCommittee
SilosandSmokestacks
VolunteerCenteroftheCedarValley
WaterlooCommunityPlayhouse&BlackHawk Children’s Theatre
WaterlooConvention&Visitor’sBureau:BoardofDirectors
WatrlooSchoolsAcademicAcademyAdvisory Committee
WESCOBoard (Waterloo Expo Services Corp.)
44 | STAFF / I N S T R U C T O R S / I N T E R N S
JenniferAllan
Kelly Anders
BrittanyChristopherson
LindseyChristopherson
Martha Claassen
DennisDuggan
Rick Foster
WilliamGronen
Kasandra Harrington
Maureen Hastings
LindsayKeast
Amy Kiefer
Angie Kramer
ElizabethKratoska
JoLynLennox
Hanna Mayhew
LynsieMaynard
Amy McConnell
Chase Miller
NancyNeessen
ElizabethPorter
Hannah Rohrer
DavidScott
MelissaSinnott
LindaStejskal
AntoinetteStoner
Corah Webber
MichelleByrd-Williams
PART-TIME EMPLOYEES
PennyAzbill
SharonAnway
EricBonzer
Azure Cross-Corell
SaraJayneCole
LoriDale
CarolDorr
GailGavlock
LindseyKeast
LisaMcClurg
Hannah Mayhew
NancyNeessen
WendyNiemeyer
PeggyNova
JeffOlsen
Hilda Ostby
KarenPotter
EricQuinn
DougReynolds
TeriRuleSheehan
ElizabethSparkman
KarenSummerson
CONTRACTED INSTRUCTORS
LindsayKeast
Melissa Murray
BeccaFagerlind
Marshall Allen
VOLUN T EER IN T ERNS
B OARD S / C OMMITTEES | 45
Rose Middleton | PRESIDENT
Kelly Anders
BobCoyle
JymGuyer
SarahGlascock
CatherineLeipold
LynsieMaynard
Andrew McCormick
Terry Rice
EdwardShannon
Cindy Wells
Carolyn Carpenter
JohannaKramer-Weston | STAFF
CammieScully | STAFF
FRIENDS OF THE ART CENTER BOARD
GolnarBuchanan|CHAIR
MaryAnnBurk
VickiCollum
ShannonFarlow | STAFF
Marsha Fisher
Megan Hannam
Wes Heitzman
Karol Rae Hoth
TomLanglas
SusanLewis
ChrisNelsonOlds
CammieScully| STAFF
KatySusong
AbbieVandenakker
MARKETING/DEVELOPMENT COMMITTEE
KarolRaeHoth|CHAIR
BillBlake
MikeBroshar|HONORARY MEMBER
MaryAnnBurk|HONORARY MEMBER
ScottCawelti
DavidDeeds
Tim Hurley
TomLanglas
BarbaraHeitzman
MarilynDeKoster
GolnarBuchanan
DiannePhelps
SteveShowers|HONORARY MEMBER
KatySusong
Carolyn Cole
CULTURAL & ARTS COMMISSION BOARD
SteveShowers | CHAIR
ElizabethAndrews | STAFF
KimBehm
MaryAnnBurk
BobCoyle
GeorgeDay
AnnEnderlein
JeanHall
Rosalyn Middleton
DiannePhelps
CammieScully | STAFF
KentShankle | STAFF
TomStancliffe
Aaron Wilson
COLLECTIONS/ExHIBITIONS COMMITTEE
MikeBroshar|CHAIR
DodieDunn
MikeGuild | STAFF
DavidHildahl
Karol Rae Hoth
DannyKatz
TomLanglas
CammieScully | STAFF
ChuckStillwill
WATERLOO COMMUNITY PLAYHOUSE/WATERLOO CENTER FOR THE ARTS JOINT COMMITTEE
46 | C OMMITTEES/PROFESSIONAL DEVELOPMENT
MarilynDeKoster| CO-CHAIR
BarbaraHeitzman| CO-CHAIR
Carolyn Carpenter | STAFF
Carole Hickens
DonnaHuff
LynsieMaynard
ChawnePaige | STAFF
JanRowray
KentShankle | STAFF
BonnieWinninger | STAFF
PROGRAMS/EDUCATION COMMITTEE
SteveShowers| CHAIR
MikeBroshar
BillBlake
KentShankle | STAFF
MikeGuild | STAFF
CammieScully | STAFF
BUILDING & GROUNDS COMMITTEE
MarilynDeKoster| CO-CHAIR
BarbaraHeitzman| CO-CHAIR
MaureenNewbill | STAFF
BillBlake
ScottCawelti
VISITOR SERVICES/GIFT STORE COMMITTEE
Annual Haitian Art Conference
IowaMuseumAssociation
Developmentworkshop
IowaMuseumAssociation
Collections Care workshop
STAFF CONFERENCES & PROFESSIONAL DEVELOPMENT
DiannePhelps | CHAIR
NoelAnderson
BillieBailey
KevinBlanshan
MikeBroshar
DavidDeeds
PaulHuting
JimKerns
JeffKurtz
SusanLewis
ChawnePaige | STAFF
DanPerry
Craig Ritland
DougSchindel
CammieScully | STAFF
KentShankle | STAFF
TomStancliffe
DarrellTaylor
MaryEllenWarren
PUBLIC ART COMMITTEE
| 47
pUrban Art Galleries Project: Marsh Place Gallery | Sculpture installation by artist Sarah Kolar.
FY2011 ANNUAL REPORT
225 Commercial StreetWaterloo, Iowa 50701-1313
Gallery HoursTuesday-Saturday 10:00 am - 5:00 pmSunday 1:00 - 5:00 pmMondays Closed to the Public
Phone (319) 291-4490Fax (319) 291-4270www.waterloocenterforthearts.orgwww.phelpsyouthpavilion.org
© 2011 Waterloo Center for the Arts. All Rights Reserved.The Waterloo Center for the Ar ts is supported in par t by the City of Waterloo, Iowa Ar ts Council,a division of the Iowa Department of Cultural Af fairs, Community Foundation of Northeast Iowa,City of Waterloo Hotel-Motel Tax Fund, and Friends of the Ar t Center.