futurology for entrepreneurs: 7 ways to spot the opportunities of tomorrow
TRANSCRIPT
"The future is already here — it's just not very evenly distributed"
- William Gibson, science fiction writer
Libby Garrett | www.libbygarrett.com | @libby_garrett
2001
$685MILLION
WHAT WERE THEY THINKING
???!!?!!?
master in design management :: trends investigation techniques and practices :: libby garrett :: 25 february 2013 6
InnovatorsEarly Adopters
EarlyMajority LateMajorityLaggards34% 34%
16%13.5%
2.5%
Technology Consumer/SocietalBehavior
Business
Ecology
Technology Consumer/SocietalBehavior
Business
Ecology
Does this change life and consumption as we know it?
Snapchat
90s revival
the “Spanish”Groupon
neon
3D printing
genome sequencing
holographiceducations
the internetof things
Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
- Steve Jobs
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Examine innovators + early adopters
Look in the four directions of change
Ask, “Does this change life and/or consumption as we know it?”
Study pipeline change occurring now
Take the future for a test drive
Talk to people who make great things
Connect the dots going forward
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WHY DRIVE FORWARD BY LOOKING IN THE REAR VIEW MIRROR?
1) Project 20/20 foresight for individuals and small teams
2) Futures Lab with Scott Smith at IED Barcelona
3) Skillshare classes outside of the academic model
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THE FUTURE BELONGS TO THOSE WHO PREPARE FOR IT TODAY
- Malcom X
Libby Garrett | www.libbygarrett.com | @libby_garrett