The CRF Institute: Founded in 1991

Offices: United Kingdom, Belgium, Brazil, China, Denmark, France, Germany, Italy, The Netherlands, Poland, South Africa, Spain, Switzerland (Austria)

Participants: Over 2,500 worldwide

Projects: Underpinned by scientific and comparative HR research and feedback. HR Best Practice

AGENDA

• Top Employers Overview

• Methodology

• The Questionnaire

• Deliverables

• Publishing & Marketing

• Distribution

• Exposure

EMPLOYER BRANDING

“In the war for talent, targeting the right audience with the right message and benefits is critical for the Employer Brand. Continuous, consistent branding is key”

_The Employer Brand, Richard Mosley

.

THE HR CHALLENGE

“Talented people are key to making any organisation ‘shine’

Excellence in attraction, retention and engagement strategies are crucial to creating a competitive advantage in the market for top talent.”

• Using international standards, the CRF Institute identifies the front-runners in excellent HR management

• Key to Top Employers project:• All participants must exceed the objective rating standards• Top Employers certification is awarded on policy-based research

• Being certified as a Top Employer willoffer your organisation:

• Independent recognition for your HR performance• Actionable insight into your comparative strengths• Significant visibility to stand out as an employer of choice

• Strengthens your internal and external Employer Brand

KEY POINTS TO REMEMBER

WHAT THE PROJECT OFFERS

Credibly position your organisation as an employer of choice

Maintain visible standards of excellence in people management

Grow the role of HR as a strategic business driver

Benchmark your standards of HR excellence against the best

Gain insight into the local and international people management trends to keep your employer proposition current

Publicise your success as an employer of excellence

Audit

Online Questionnaire

& Interview

METHODOLOGY

Participation Form

CertificationAwards Ceremony

Star Scores

Publication & Promotion

THE QUESTIONNAIRE

Organisational Strategy

HR Function

Communications

Diversity Management

CSR

Knowledge Management

Talent Management and Engagement

Employee Development

Performance Management

Reward and Recognition

Working Conditions

Working Conditions

Certification Seal

Benchmark and Toolkit

Book

Graduate Fair Handout

Website

PR

DELIVERABLES

www.britainstopemployers.co.uk

Certification Seal: Full year

• Marketing Tool• Websites• Advertisements• Careers Fairs• Annual Reports• Emails• Business Cards

CERTIFICATION SEAL

BENCHMARK REPORT

PDF Benchmark100% Confidential

All questions in the questionnaire will be put into a graph format so you can see how your company answered VS the average answer of all Top Employers and against your chosen Peer Group

6 Page Comprehensive Profile

Internationally Recognised Branding

Targeted Distribution

PUBLICATION

•Top Companies

• Universities & Colleges

• Libraries

• Recruitment Agencies

•Graduate & Recruitment Fairs

• The Daily Telegraph & Media Partners

• Good Book Stores

• Online Retailers

GRADUATE FAIR HANDOUT

Condensed version of the publication displaying star scores for each company to give an insightful overview of the 5 key areas

BOOKLET

A company’s profile taken from the publication Company’s branding used

Unique, individual, marketing tool for recruitment days, interviews or career fairs

WEBSITE

Press Releases Student Magazines

National and Local Press

www.britainstopemployers.co.uk

Selection Tool

Full Online Profile

Interlinked Websites

Widgets that correspond to the 5 key areas of employee

attraction

Candidates can search for Top Employers that meet their

specific criteria

MEDIA PARTNER

Dedicated Online Channel Showcasing all Participants

9 Million Business Readers

27 Million Worldwide

GRADUATE FAIRS

• Universities

• Recruitment companies

• Bulk of publications to general job fairs

• Also IT and Law fairs

• Feed back from students and professionals: Very positive - “Impressive”

Project Schedule

1. Registration Mar - Nov 2011

2. HR Research Questionnaire & Interview Mar - Sep 2011

3. Audit Nov 2011

4. Production Dec 2010 - Jan 2012

5. Launch Feb 2012

6. Phase 1 - Distribution Mar 2012

7. Phase 2 – Graduate Fairs/Marketing Support Summer/Autumn 2012

Timeline