fundraising with social media
DESCRIPTION
Billions of dollars are donated online every year, and the numbers are growing by leaps and bounds. But how can your NGO maximize its social fundraising efforts? Get concrete tips and tools for establishing your presence and getting big donations in the door. Presented by Darian Rodriguez Heyman at the Social Media for Nonprofits- New Delhi conference on December 5, 2012.TRANSCRIPT
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fundraising With Social Media
Darian Rodriguez Heyman
@Dheyman #sm4np
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• Why Social Fundraising?
• How To Launch a Campaign
Our Agenda
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Why Social Fundraising?
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Why Social Fundraising?
• People Give to People
• The Most Powerful Form of Ask is a “Peer Ask”
• Turn Your Donors Into Fundraisers
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US Online Giving: $300B 13%
35-55% Growth
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How To Launch a Campaign
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How to Launch
• Just Do It • Fail Fast, Fail Forward
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Step 1: Pick a SMART Goal
• Rs. 80,000 /- • By December 31, 2012 • NDES Playground • For 247 Youth
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“People Don’t Give To You, They Give Through You”
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Step 2: Map Donations to Impact • Think Incrementally
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Step 3: Pick a Platform
INGREDIENTS FOR ORGANIZING
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Pick a short video
Use pictures with human faces
Keep text to a minimum
Step 4: Upload Content
Use Personal Stories!
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Step 5: Make Your Contribute/Donate Button Shine
• 3 Tweaks: Button, Levels, Impact
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Step 6: Get Out of Your Own Way
• 3-Click Rule
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Step 7: Plan for Success
• Editorial Calendar • Facebook 1+/Week • Twitter 1+/Day • P2P Asks Are Key • Seed the Tip Jar
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• Mornings: 8 – 9AM • Lunch: 12 – 1PM • End of Day: 4:30 – 6PM • Nights: 9:30 – 11PM • Weekends!
Step 7: Plan for Success
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• ? Vs. . • Media: Photos, Vids • Tag Everyone! • Respond, Recognize & Retweet
Step 8: Social Tips
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Think 50/50
Step 8: Social Tips
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Step 9: Activate
• Form a Social Media Marketing Committee • The Ask: 5 Minutes/Week
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Step 10: Data Vs. Gut
• Fail Fast, Fail Forward • A/B Splits
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One Final Note: Celebrate!
• Share Milestones Across All Channels • Document Impact • Declare Victory!
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“People Don’t Give To You Because You Have Needs. They Give Because You Meet Needs”