1.Crowdfunding Peer-to-Peer Fundraisingstacynunnally@gmail.com www.facebook.com/stacynunnally twitter.com/stacynunnally inkedin.com/in/stacynunnally

2. Why Social Media Matters Did you know? Social Media 2013 Video 3. Each personal interaction between a company and a customer or between you and a member of your community presents an opportunity to gain an advocate for your brand. 4. Social Media is about building relationships. People do business with (& support orgs of) people they like and/or respect. 5. Peer-to-Peer Fundraising (friends asking friends) Cause/ Nonprofitsource: causevox.comPeer to Peer (P2P) Fundraising: Encourages individuals involved with a nonprofit or cause to activate their own networks in a fundraising effort. 6. Peer-to-Peer Fundraising Not a new conceptsource: causevox.com 7. Peer-to-Peer Fundraising Not a new conceptsource: causevox.com 8. Peer-to-Peer Fundraising Social FundraisingPeople are 10 times more likely to make a donation when asked by a friend than when asked by an organization, and these gifts tend to be about 50 percent bigger. source: fundly.com 9. Peer-to-Peer Fundraising 10. Peer-to-Peer Fundraising Define a specific, compelling need; eventEncourage competition among participantsPersonalizeGive lots of encouragement; celebrateSet realistic timelines & goalsProvide good & consistent communicationSet firm deadlines & stick to themPromote, Promote, PromoteProvide coaching, training, resources; make it EASYLeverage sponsors 11. Peer-to-Peer FundraisingCase Study 12. Peer-to-Peer FundraisingCase Studyhttp://hike4homeless.kintera.org/gizmosgremlins 13. Peer-to-Peer FundraisingCase Study 14. Peer-to-Peer FundraisingCase Study 15. Peer-to-Peer FundraisingCase StudyProvide good & consistent communication 16. Peer-to-Peer FundraisingCase Study 17. Peer-to-Peer FundraisingCase Study 18. Peer-to-Peer FundraisingCase Study 19. Peer-to-Peer FundraisingCase Study 20. Peer-to-Peer FundraisingCase Study$92,000 1000 donorsTeams 102 600 800 hikers100 21. CrowdFundingFunding a project or venture by raising small amounts of money from a large number of people; typically via online tactics (e.g. email, website, social media) 22. CrowdFundingProject+The what & why you are crowdfundingNetwork+GoodsThose you know & the people they know=SUCCESS!What you offer in exchange for support 23. CrowdFundingsource: rockethub.com 24. ProjectCrowdFunding Case Study 25. CrowdFunding NetworkCase Study 26. CrowdFunding Goods 27. SUCCESS!CrowdFunding Case Study 28. Crowdfunding 29. Crowdfunding 30. Tools & Resources 31. Tools and Resources 32. Crowdfunding Peer-to-Peer Fundraisingstacynunnally@gmail.com www.facebook.com/stacynunnally twitter.com/stacynunnally inkedin.com/in/stacynunnally 33. Speaking in Hashtags Justin Timberlake & Jimmy FallonJimmy Fallon link