A digital ambassador is someone

that agrees to advocate on your behalf

They can lobby friends, family and social media

connections to increase your levels

of fundraising and friendraising

It is the easiest and fastest way

to acquire new donors

Digital ambassadors

typically originate from

existing donors, volunteers

and event participants

Board members can also get in on the act

A digital ambassador shares your story from

their Smartphone, tablet, or PC

Taking content and cues from you, they

disseminate information to other mobile users

by text, e, and social media

Or, they can distribute social media posts

from other connected devices using trackable links provided by you

Mobile technology will allow you to have

digital ambassadors use your branding

coupled with their profile pictures

The personalization of their profile

makes it more likely

their friends, families and social media connections

will assimilate with your organization

Donor behavior and expectations have changed

In a 2015 world new uses of digital media

generate the opportunity for

unprecedented donor acquisition rates

For more information contact Peter Winters at

pwinters@bigdoginnovations.com