FUNDRAISING TOOLKIT

Welcome

We’re here to help you launch your campaign, hit your fundraising goal and make alasting impact in Africa.

This step-by-step guide will help guide you to success, butremember, we’re always here to support you when you need it.

Email us if you have any questions.sophie@happyafricafoundation.org

WHAT’S INSIDE THE TOOLKITTABLE OF CONTENTS3 Choose your campaign4 Get Inspired5 Set your goal6 Communication Plan7 Get the word out8 Make it social9 Keep going & Last Chance10 Do's & Dont's11 Important Information

Whether you are planning your trip with African Impact - or have just returned home, thisguide will help you through the maze of steps to a successful fundraising campaign.

WANT TO HELP OUT JUST THAT LITTLE BIT MORE BUT DON’T REALLY KNOW HOW TO GO ABOUT IT?

You can do almost anything ... choose what works for you

ACCEPT A CHALLENGE

HOST AN EVENT

CELEBRATE YOUR BIRTHDAY

INVOLVE YOUR SCHOOL/WORKPLACE

ENCOURAGE MONTHLY GIVING

Host an event to raise funds for your chosen project. Hold a ball, quiz night, auctionor yard sale for family and friends and your community.

What better way to celebrate your birthday than by giving back? Askfamily and friends to donate to your chosen project in place of a gift

Accept the challenge to shave your head, bike 15 km's or run amarathon if a certain amount of money is raised.

Challenge your school/ schools in your area to get on board andcampaign with your teachers and fellow students. and colleagues

Set a monthly giving goal. Ask your family and friends to give up one coffee amonth, or one less drink on the weekend and donate that money towardsyour chosen project

By now you know that The Happy Africa Foundation works together with African Impact to raise funds for theprojects on the ground. Each of the volunteer projects have specific causes and it is up to you where you wantthe money to go. (You can also choose to raise funds for the charity to use where the need is greatest.)

Choose what works for you

Getting Started:1. CHOOSE the project you are going to raise money for2. Set an MANAGEABLE target3. Look at WHAT you are going to do to raise the money

Veronica Edoy

See what other people have done to raise money.

Hannah Harwood Ian Chase

Kathryn Duffy

Soluldos N.Y.

Sarah Meath Lindsay Henley

Sam & Martin

Dan & Ryan

Put your goals to the S.M.A.R.T test.

Remember to set a MANAGEABLE target. This will go a long way to help you reach your goal and will makefundraising a lot less daunting. Without defined goals, it’s pretty tough to know if you’re actually succeeding.

Ask yourself: Is my goal:

pecific, easurable, chievable, ealistic, ime-limited.

£120 / $150£230 / $300

£2000 / $2500£3500 / $4500£4500 / $5800£5400 / $7 000

£9250 / $12 000£35 000 / $46 000

S M A R T

10 year old, Shaan Patel,decided to do something forour projects aftervolunteering with hisfamily. He ran a lemonadestand in his neighbourhoodand this and his otheramazing fundraising effortsmanaged to raise 375!

Aesop

feed 20 girls for the year in the Girl Impact Programme

sponsor a child's schooling for the year

provide a solar pump for farm irrigation

cover all medical & home based care for 30 patients for a year

host a street sports competition for 100 underprivileged children

build an ablution block for a community

build a classroom to cater for 80 students

build a community centre for one of our communities

$

Launch your Fundraising campaign..Decide how you want to approach the fundraising campaign.

Online fundraising is one of the easiest ways to raise money for charity. You could either create either awebpage or Facebook page which highlights your campaign or create a page on one of the fundraising orcrowd sourcing sites listed below.You can also direct your followers friends and family to our website: www.happyafricafoundation.org wherethey can make direct donations via credit card or Paypal – all they need to do is click on DONATE and choosethe project.

There are many online fundraising platforms out there that allow you to set up a donations page. Wesuggest Virgin Money Giving (www.virginmoneygiving.com) or Global Giving (www.globalgiving.org).The Happy Africa Foundation is a registered charity with Virgin Money and Global Giving, which should makeverification of your fundraising easier!

These donations platforms allow you to write a brief overview of what you are fundraising for and as wellgiving you a running total of how much you have raised! You can share the link and your friends and familycan donate online – making it easier than ever before!

CROWDSOURCING

DIRECT FUNDRAISINGIf the online fundraising options are not for you, you can always host your event, run your race or fund raisein your community and then donate the amount into our account via our website, or directly into ouraccount. For help and advise you can email us and we will guide you through the process:finance@happyafricafoundation.org

Refine your message and make your page more PERSONAL by:s

Posting photos of your experience to invite people to experience the journey with you.

Telling your story - let them feel the impact you made with African Impact & The Happy AfricaFoundation.

Making your goal clear - the more others understand, the more likely they are to want todonate.

Get the ball rolling and inspire others - DONATE to your own campaign.sREACH OUT to your contacts.s

Spread the word to 10-15 people who you know will support your goals. Let them be thefirst to know.

The more personal your outreach,the more likely it is they will donate.

Dear friend,

I recently learned that 250 million children

worldwide lack basic reading, writing or maths

skills, and I’m doing something about it.

Help me raise money for education by

donating to my Education campaign.

The Happy Africa Foundation   works with

communities across Southern and Eastern

Africa to build schools and create programs

with the goal of increasing access to quality

education for children in the% 20 developing

world.

Every little bit will help provide educational

opportunities for children, no matter where

they were born or what resources they

have. [Link to fundraising page ]

Thank you for your support!

[Your Name]

Refine your message and spread the word ...

Once you have chosen your campaign, set your goal, and laid out your communication plan, it is time to getthe word out. It is important to make sure that your message is clear, your supporters know what you arefundraising for, what your target is and how you plan to get there.

Details, Details, Details - let your friends andfamily know what we are all about. We are happyto give you any information you need. The morethey realise the impact your campaign will make,the more likely they are to give.

Tell your story - through updates,

photos and even videos. Give your

audience some context to your

fundraising efforts. Don’t simply ask

your community for their hard

earned-money, show them who and

what will benefit from their

donations.

Spread the word.

Once your page is launched, use SOCIAL MEDIA to get the word out.sUse Facebook, Twitter and Instagram to launch your campaign. Let your friends and family knowwhat you're are planning and how they can be involved.

Post photos and updates to celebrate milestones, send Thank You's and keep making it clear WHYyou are fundraising.

I’m halfway to my fundraising goal! Support me by donatingto my campaign: [Insert a Link to your campaign page]" "

Join me in making an impact! Join my campaign:[Insert a Link to your campaign page]"

"

Keep your NETWORK up to date.sPost on all the social platforms at least once a week, but remember to vary the content you areposting. Alternate between updates on progress, thanking donors and talking about the project youare fundraising for and asking them to get involved.

Help me reach my final goal by supporting my campaignhere: [Insert a Link to your campaign page]" "

SOCIA

L

MEDIA

TIPS

Get Support - let us know what you aredoing, when you are doing it, and howmuch you plan to raise. Share links toyour page, website, twitter etc. so we

can share it around and get you moreexposure.

Create your "trend". Decide on your goal andchoose your call to action and hashtags to match.

Stick with these throughout your campaign.Check out the "Do's and Don'ts" in this guide.

Keep Going! Continue to keep everyoneup to date and follow up on potentialdonors. Let them know what theprogress is throughout your campaign.

Updates and following up.

CONTINUE to keep everyone up to date and follow up onpotential donors.

s

Dear friend,

As you know, I’ve been raising money for  African Impact and The HappyAfrica Foundation.Many of you have already donated to my campaign and I’m incrediblygrateful for your support.

If you want to check out my fundraising progress or still want to donate it isreally easy! Just click here: [Link to fundraising page]

Have a look at what they do here: [insert Link to project page].

Thanks, Your Name">Send mail</

Keep your supporters UPDATED.sCelebrate your PROGRESS, thank the peoplewho have already donated, talk about howthere is still time to get involved.

Finish strong with a final push.

Thanks to everyone who donated to mycampaign! Check out the progress on my fundraising page:

[Link to fundraising page]""Send out one last REMINDER email.

Dear Friend,

My Education campaign is ending soon and I’m asking for your help to reach my fundraisinggoal!

Together, we can change that. Every little bit helps - you can make a difference by donating to mycampaign: [Link to fundraising page]

Just a few days to go!Thanks for joining me,Your Name

Some tips to keep is simple for you.

It is about more than just the money.s

It is important that not every message is a call for money -Remember to tell your supporters WHY you are campaigning forThe Happy Africa foundation.

This is a chance to share what you are passionate about.

Facebook Cover Pictures

LOGO's

Twitter Backgrounds

Annual Reports

INSPIRE

The more specific you can get with yourhashtag, the more targeted your audience will be andtargeted means better engagement.

– yourhashtag should represent what you are fundraising for.

- try to keep it short andsweet. Too long and no one will use the hashtag becausethey just don’t want to type in that many characters. Tooclever and no one will understand it.

It generally dilutesyour message and comes off as desperate. Focus instead onbeing specific, which we already explained above.

Do's and don'ts of Hashtags

Teamwork gets the message across.s

Don't forget to share the project pages and the charity pages in yourupdates - you want your supporters to know who we are and what weare doing. The more they see the impact their donation will make - themore inspired they will be to donate.

LINK IT

See for yourself where your money is going.s

Follow your project team, African Impact and The Happy Africafoundation on Facebook to see what is happening on the ground, theprogress we are making and the impact that your input has made to theawesome communities we work with.,

FOLLOW IT

Here are some resources to help you on your journey.sUSE IT

don't

do

All the important information you may need.

Charity Registration information.sThe Happy Africa Foundation is a charity registered in the UK (1122529) and a registered NGO (Non-Governmental Organisation) in South Africa (NPO 084-529) and Zambia (RGNO101.0195/14).

Banking Information and payment access points.s

The Happy Africa Foundation (GBP account):Bank: HSBCBank address: 2 The Promenade, Cheltenham, GL50 1LSBank account: The Happy Africa FoundationSort code: 401710Account number: 12198363IBAN: GB41MIDL40171012198363BIC: MIDLGB2103P

Via the website: www.happyafricafoundation.org (paypal or credit/debit card)

Via Virgin Money Giving: uk.virginmoneygiving.com/charities/happyafricafoundation

Via Global Giving: https://www.globalgiving.org/donate/16752/the-happy-africa-foundation/

Via CAF America: https://www.cafonline.org/ (for US Donors)

Via Givengain: https://www.givengain.com/c/happyafricafoundation/

WHO WE ARE AND WHAT WE DO ...In 2008 African Impact helped establish The Happy Africa Foundation as a way to responsibly manage thegenerous donations received from our volunteers. We maintain a a close partnership and are proud to havecontributed to the building of clinics, crèches and school classrooms, provided communities with educationand skills training and helped beneficiaries improve their wellbeing and quality of life through improvednutrition and the provision of much-needed health equipment.The Foundation manages and facilitates donations received by its donors and, along with African Impact, arededicated to sustainable change and progress for underprivileged communities in Eastern and SouthernAfrica.