fundraising and the next generation (trec)
TRANSCRIPT
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PHILANTHROPY’S NEXT GENERATION NOW
TRAINING RESOURCES FOR THE ENVIRONMENTAL COMMUNITY
October 1, 2015 Emily Davis, MNM, CGT Emily Davis Consulting
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TURN ON YOUR TECH
Follow the conversation… @AskEmilyD @TRECEducation #nextgendonors #philanthropy
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What’s a QUESTION you
have?
What’s an organizational
CHALLENGE you’ve had?
POLL QUESTION
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OUTCOMES
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WHO ARE THE GENERATIONS?
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WHAT IS THE GENERATIONAL MIX?
GENERATION TRADITIONALISTS (1900-1945)
BOOMERS (1946-1964)
GEN XERS (1965-1980)
MILLENIALS (1981-1999)
ALSO KNOWN AS…
Veterans, Silent Generation, WWII
Generation
Baby Boomers
Xers Gen Y, Nexters, Nintendo
Generation
INFLUENCERS World wars, The Depression
Television, Vietnam War, Civil Rights Movements
Internet, Madonna, Bill
Gates, Friends,
Rodney King
Social media, iPods, 9/11,
American Idol
MARKETING Conservative imagery, legacy,
family, well-known brands
Healthy lifestyle, hard work, team
work
Inclusive, straight talk, environment
images, multi-channel
Multi-ethnic, green, sexier,
celebrity
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POLL QUESTION
How many generations do
you have represented in
your org?
q One q Two q Three q Four
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GENERATIONAL ASSUMPTIONS
$59 Trillion Transfer of
Wealth
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WHO ARE THE GENERATIONS?*
GENERATION AGES IN MILLIONS BY PERCENTAGE
Traditionalists
68+ 35.2 11%
Boomers
48 – 67 80.3 25%
Gen X
38 – 47 40.9 13%
Millenials
18 – 37 86 27%
Gen Z / iGen
0 – 17 74 23%
* US Census Projections for 2013
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US WORKFORCE BY GENERATION
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PARTNERS NONPROFITS
BOARD MEMBERS
DONORS STAFF
VOLUNTEERS
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WHAT WE WANT
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WHY ENGAGE THE NEXT GEN?
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Ø 55% of Millennials donated 10 – 20 hours in the last month.
Ø 52% of Millennials donated 4 - 10 hours in the last month.
Ø 26% of Millennials donated no volunteer time
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MILLENNIAL MOTIVATIONS*
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WAYS TO WORK WITH EVERY GENERATION
Know each gen’s value
Recruit & retain
Learn motivations Be flexible
Peer learning Invest in learning Build trust Encourage
connection
Communicate accountability
Connect to impact
Create culture
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GENERATIONAL PHILANTHROPY
Fou
r G
ener
atio
ns
Frame your messaging
Understand philanthropic motivations
Choose your platforms & tools
Cultivate contributions
Receive responses
Acknowledge gifts
Steward relationships
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TRADITIONALISTS
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BOOMERS
Philanthropy
Programs
Fundraising Administration
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GEN X
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MILLENNIALS
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MILLENNIALS
“Give us a clear call to action, let’s problem-solve together. Tell us what you are working on and let’s work on
this together.”
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ENGAGEMENT
• Giving circles, tiered fees
• Volunteerism • Board & committee
leadership • Planned giving • Nonprofit start ups
• Events, tiered fees • Collaborate with
young professionals groups
• A-thons • Peer-to-peer networks • Family • Philanthropic
resources
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FAMILY PHILANTHROPY
• Engage all generations
• Major donors have children & grandchildren
• Family legacy • Listen to & learn
from next gen • Provide resources &
networks
Legacy & History
Family Systems Theory
Financial management
Impact & Values
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1. Identify young
volunteers as leaders
2. Create or use existing
planning team
3. Ask team to design &
implement event or campaign
4. Provide support
5. Host a successful campaign/
event!
6. Debrief, evaluate, revise
6 Steps to a Next Gen Campaign
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POWER OF SOCIAL MEDIA
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UNDERSTANDING SOCIAL NETWORKS
“Organizations don’t have to create… social networks; they
exist all around us in a variety of forms. Networked Nonprofits strengthen and expand these
networks by building relationships within them to engage and
activate them for their organizations’ efforts.”
(Fine and Kanter, 2010)
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COMMUNICATIONS EVOLUTION
Traditionalists
Postal Mail Phone calls
Boomers
Television Facebook Email
Generation X
Websites E-newsletters Email
Millenials (Gen Y)
Social Media Websites Mobile
Generation Z
???
Adapt or die!
Every generation
teaches us new technology
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THE GOOD AND THE BAD
VS.
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10 TIPS FOR SOCIAL MEDIA
1. Social media is A tool not THE tool
2. Social media is a plant
3. Add value
4. Two way street
5. Prospecting, cultivation, stewardship
6. Philanthropy’s next generation
7. It ain’t free
8. Not everyone “Diggs” social media
9. Selling social media
10. Have a plan
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Make sure the person or people who are managing your social media are the same people you would put in front of the local media.
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SOCIAL MEDIA POLICIES
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FUNDRAISING BASICS DON’T CHANGE
Prospecting Identification Preparation
Cultivating Build the Relationship
Engage the Donor Ask for the Gift
Stewarding Recognition Reporting Communicating Engagement
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SPHERES OF INFLUENCE
New gifts
Annual donors
Midsize donors
Major donors
Planned giving
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5 THINGS YOU CAN DO TODAY
1. Make a plan 2. Watch other orgs 3. Attend trainings &
ask for support 4. Invite participation 5. Support new ideas
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ONE TAKE AWAY
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Every generation
brings value
Legacy influences
giving
New generation, new giving innovations
Find shared passions
It takes ALL kinds to
change the world
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@TRECEducation #nextgendonors
#philanthropy /emilydavisconsulting /AskEmilyD
Emily Davis, MNM Emily Davis Consulting
(720) 515-0581 [email protected]
emilydavisconsulting.com