fundamental understanding on how to understand your future customers 2015-05-11 pdf
TRANSCRIPT
Business plan – sharing session FUNDAMENTAL UNDERSTANDING ON HOW TO UNDERSTAND
YOUR (PRESENT & FUTURE) CUSTOMERS
Andri Budiwidodo @May 2015
Some parts of the presentation are not shown due to particular figures on sheets that contain of
high value information.
Customer’s influencers shifting: Try to find out the significant ones Is he the significant one? Daniel Oscar Baskoro (23 tahun)
2006, Medali Emas
Kompetisi Web Desain, Kemendikbud (14 tahun)
2008, Think Quest
International, Oracle, AS (16 tahun)
2010, Medali emas dan
pemenang favorit Lomba Foto Kebudaan dan Pariwisata tk nasional (18 tahun).
2013, Google Student
Ambassador, South East Asia (21 tahun)
2014, 10 mahasiswa
terbaik
2013, XL Axiata Future
Leader
2013, Google Geo Good
People, AS
2014, Jenesys Winner
dari Pemerintah Jepang
2014, World Bank
Global Winner Award, London, Inggris
2014, Best Public Safety
Application dari AT&T dan IBM, Silicon Valley,
AS
Elaborate what he’s doing on such matter deeply
Clear on how to see the team
capability, capacity and
characteristics
Better and the best on
delivering the WOW ideas
Various levelling on age and background in harmony
Fully and heavily on helping to make it better and create sincere happiness for nearby communities
How to understand your customer: beyond Best Practice, where is (actually) its position?
Today’s best practice will be tomorrow’s
dead end
What we know bring comfort, but not
necessarily progress
Best practice is a study of history
The moment of creation is never a
template or copy and paste
Harus diimbangi keberanian berimajinasi, bereksperimen, dan bergerak keluar dari pakem-pakem.
Dibutuhkan lebih dari sekedar best practice untuk bertumbuh, berkembang dan bergelora.
Google and wikipedia mengubah cara dalam mencari tahu dalam hitungan menit bahkan detik.
Best practice berguna jika memperhatikan perubahan zaman dan perbedaan konteks.
*quoted from Rene Suhardono
Try to break the rule!
Love your customers: pay attention (a lot) to the paradox!!!
Take your time to invent the uniqueness
You must believe this: Indonesia is one of country with the most
invented paradox!!!
Remind your customers about something past but really having a lot of relevant: Bentley’s campaign story to be re-invented for your (huge number) young customers
… without a doubt, Xiaomi has a very unusual and interesting marketing strategy. It ensures reduction of costs in logistics, advertising, storage, delivery and managing surplus materials. At the same time, it delivers high quality products to its buyers … (linkedin)
Affordable product/services are a must (very) good in reality, the rate to be paid are better lower and lower … at least that (always) as perceived on your customer’s mind …
End of Slides
Thank you
Picture: Garuda Indonesia’s greeting, The Flag Carrier of Indonesia
Any question?