fundamental of typography
TRANSCRIPT
FUNDAMENTA
L OF
TYPO
GRAPHY
BY
RA
YN
HO
WA
YE
K
AGENDA
• Anatomy of letterforms
• Evolution of letterforms & type classifications
• Type terminology typefaces, type styles & type families
• Measurements of type
• Line spacing
• Letter spacing and word spacing
• Working with large bodies of type
• Alignment for large bodies of type
• Choosing and using a typeface
ANATOMY OF LETTERFORMS
ANATOMY OF LETTERFORMS
ANATOMY OF LETTERFORMS
ANATOMY OF LETTERFORMS
ANATOMY OF LETTERFORMS
ANATOMY OF LETTERFORMS
ANATOMY OF LETTERFORMS
EVOLUTION OF LETTERFORMS & TYPE CLASSIFICATIONS
EVOLUTION OF LETTERFORMS & TYPE CLASSIFICATIONS
TYPE TERMINOLOGY TYPEFACES,TYPE STYLES & TYPE FAMILIES
TYPE TERMINOLOGY TYPEFACES
TYPE STYLES & TYPE FAMILIES
MEASUREMENTS OF TYPE
MEASUREMENTS OF TYPE
LINE SPACING
LETTER SPACING AND WORD SPACING
LETTER SPACING AND WORD SPACING
LETTER SPACING AND WORD SPACING
WORKING WITH LARGE BODIES OF TYPE
Legibility is one letter of the alphabet can be distinct from other letter of the alphabet.
Readability is how other letter interact with other letter to compose a word in the page.
The font should be readable not to small not to big.
The typeface shouldn't be fun or heavy , we should not see heavy weight in the text, use something classic .
A serif type face is easy to read , but a studies say the sans serif is much better to be read.
Garamond and Time new roman, consider the reader to choose the right font.
Visualting light space or white space is a good way of layout, so the eye can take a rest.
ALIGNMENT FOR LARGE BODIES OF TYPE
FLRR - Flush Left Ragged Right
FRRL - Flush Right Ragged Left
Centered (ragged edge on booth side)
Justified (never use it for a bodies text, use it for headline)
reason: lots of rivers
ALIGNMENT FOR LARGE BODIES OF TYPE
Justified (never use it for a bodies text, use it for headline)
reason: lots of rivers
CHOOSING AND USING A TYPEFACEAge, Sex, Cultural background, If we have an old or young maybe we have to use large type face something easy to read, teenager something have attitude more personality. Type face have personality?
PERSONALITY OF THE TYPE FACE
CHOOSING AND USING A TYPEFACE
THANK YOU
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