full frontal pr by richard laermer
TRANSCRIPT
Full Frontal PR:Building Buzz About Your Business,
Your Product,or YouBy: Richard Laermer
Full Frontal PR:Building Buzz About Your Business,
Your Product,or YouBy: Richard Laermer
Presentation by:
Meghan Callahan
Richard LaermerRichard Laermer
Authority on Media Culture & Hype
Five Best-Selling Books
RLM Public Relations
Bad Pitch Blog www.badrelease.com
Authority on Media Culture & Hype
Five Best-Selling Books
RLM Public Relations
Bad Pitch Blog www.badrelease.com
Generating Word-of-Mouth Buzz
Generating Word-of-Mouth Buzz
Coin a Great New Phrase
Turn a Name into a Verb
“Take it to the Streets”
Coin a Great New Phrase
Turn a Name into a Verb
“Take it to the Streets”
Tricks to Becoming a Successful PR Pro
Tricks to Becoming a Successful PR Pro
Stay Informed About the World
Think Kindly of the Media
Be Confident
Stay Informed About the World
Think Kindly of the Media
Be Confident
Five Ways to a Reporters Heart
Five Ways to a Reporters Heart
1. Be Courteous2. Do Your
Homework3. Never
Exaggerate4. Don’t ever,ever,
Lie5. Always Follow-Up
1. Be Courteous2. Do Your
Homework3. Never
Exaggerate4. Don’t ever,ever,
Lie5. Always Follow-Up
“Controversy - Unless it Gets You Thrown in Jail -
Can Be Good for Your Press Book”
“Controversy - Unless it Gets You Thrown in Jail -
Can Be Good for Your Press Book”
“Thank-You”“Thank-You”
If an Article Goes Well, Send the Reporter a Handwritten thank-you note
If an Article Goes Well, Send the Reporter a Handwritten thank-you note
Fear:PR’s Silent AdversaryFear:PR’s Silent Adversary
How to gain confidence and swagger?
Workshops to address these issues
How to gain confidence and swagger?
Workshops to address these issues
Read “Full Frontal PR”Read “Full Frontal PR”
Contact Me!Contact Me!
Phone: 404-538-4205
Email: [email protected]
Twitter: @meghanc99
Linkedin: http://www.linkedin.com/in/meghancallahan
Phone: 404-538-4205
Email: [email protected]
Twitter: @meghanc99
Linkedin: http://www.linkedin.com/in/meghancallahan