UMass  Amherst  Campus  Representatives  Recap            Michael  Heberlein  Taylor  Bramhall  

Spread  brand  awareness  and  engagement  for  FUEL  TV  both  onsite  and  online.    Partner  with  local  and  national  brands  to  increase  exposure.    Create  and  host  interactive  events  that  allow  consumers  to  engage  with  Fuel  TV  in  person.      

 ¡ Partnered  with  Red  Bull,  DewMass  Marketing,  UMass  Ski  ‘n’  Board  Club.  

¡ Created/attended  21+  unique  events.  ¡ Spread  the  word  via  Facebook,  Twitter  and  MySpace.  

¡  The  following  events  were  created  in  cooperation  with  the  UMass  Ski  ‘n’  Board  Club.  

¡  About  the  UMass  Ski  ‘n’  Board  Club:  §  1,000+  active  members.  §  10+  ski  trips  hosted  annually;  3  weeklong  trips  &  7  daytrips.  §  The  oldest  and  largest  student  run  club  at  UMass.  

¡  Audience  reached:  1,000+  ¡  Location:  Killington  Resort,  VT  ¡  Description:    

§  Teamed  up  with  Killington  and  Red  Bull  to  host  a  college  week  packed  with  events  and  parties.  

§  20  plus  colleges  attended  the  weeklong  event,  resulting  in  more  than  1,000  attendees.  

 

¡  Audience  reached:  300  ¡  Location:  Killington,  VT  ¡  Description:    

§  Participants  built  sleds  for  the  Schlittentag  “sledding”  race.    

§  Fuel  TV  SWAG  quickly  became  a  building  commodity  for  the  most  technologically  advanced  sleds  

¡  Audience  reached:  225  ¡  Location:  Killington,  VT  ¡  Description:    

§  Utilizing    their  heavily  Fuel  TV  decorated  sleds,  participants    raced  down  the  mountain  in  style.  

§  Winning  teams  were  awarded  Fuel  TV  prize  packs.  

¡  Audience  reached:  200  ¡  Location:  Killington  Resort,  VT  ¡  Description:    

§  Teamed  up  with  Red  Bull  to  host  a  resort-­‐wide  scavenger  hunt.  §  Registered  teams  were  given  Fuel  TV  backpacks  and  lanyards.  §  Winning  teams  won  Fuel  TV  prize  packs.  

¡  Audience  reached:  150  ¡  Location:  Killington,  VT  ¡  Description:    

§  Just  like  in  the  movie  “Out  Cold”,  participants  navigated  down  the  mountain  while  carrying  Red  Bull  filled  cups.    

§  Winning  teams  won  Fuel  TV  prize  packs.  

¡  Audience  reached:  225  ¡  Location:  Killington,  VT  ¡  Description:    

§  This  event  showcased  the  talents  of  the  best  collegiate  skiers  and  riders.    

§  With  the  DJ  spinning  under  the  Fuel  TV  tent,  a  large  crowd  gathered  to  watch  the  athletes  throw  down  everything  they  knew  how  to.  

§  Both  winners  from  each  discipline  walked  away  with  a  FUEL  Prize  pack  and  Skate  deck.      

¡  Audience  reached:  300  members  on  6  busses  to  CA  ¡  Location:  Quebec  City,  Canada  ¡  Description:    

§  All  300  trip  goers  were  given  Fuel  TV  goodie  bags.  §  Played  the  Fuel  TV  DVD  Sizzle  Reel  on  the  busses  §  Hosted  beer  pong  on  our  signature  Fuel  TV  tables.  

¡  Audience  reached:  300  members  on  6  busses  to  CA  ¡  Location:  Quebec  City,  CA  ¡  Description:    

§  All  300  trip  goers  were  given  Fuel  TV  goodie  bags.  §  Played  the  Fuel  TV  DVD  Sizzle  Reel  on  the  busses  §  Hosted  beer  pong  on  our  signature  Fuel  TV  table.  

¡  Audience  reached:  1,000+  ¡  Location:  Killington,  Stowe,  Stratton,  &  Mt.  Snow.  ¡  Description:    

§  UMass  Ski  ‘N’  Board  Club  members  were  awarded  a  Fuel  TV  skate  deck  for  the  best  “Tagging”  of  the  Mountain  on  each  of  the  club’s  day  trips.  

¡  Audience  reached:  200+  ¡  Location:  Killington,  VT  ¡  Description:    

§  Trip  goers  were  extremely  creative;  “tagging”  the  Beast’s  snowmobiles,  bathrooms  and  trail  maps.  

¡  Audience  reached:  200+  ¡  Location:  Stratton,  VT  ¡  Description:    

§  After  an  overwhelmingly  successful  Killington  trip,  we  kept  the  competition  going  the  following  weekend  at  Stratton  

§  Exemplifying  great  dedication,  Fuel  TV  minions  “tagged”  everything  from  covered  bridges  to  themselves.    

¡  Audience  reached:  200+  ¡  Location:  Stowe,  VT  ¡  Description:    

§  To  keep  the  competition  interesting,  we  threw  in  a  pair  of  Skull  Candy  headphones  for  the  second  place  photo.  

The  following  events  were  created  in  cooperation  with  Red  Bull  and  DewMass  Marketing.    

¡  Audience  reached:  600  ¡  Location:  Buffalo  Wild  Wing;  Hadley,  MA  ¡  Description:    

§  In  cooperation  with  the  DewMass  Marketing  class,  Fuel  TV  helped  raise  $800+  for  the  Amherst  High  School  Athletic  Department  

§  20%  of  all  food  sales  from  4-­‐8pm  were  donated  §  Fuel  TV  provide  tons  of  excellent  prizes  and  swag.  §  Fuel  TV  Sizzle  Reel  and  Dew  Tour  highlights  played  on  all  the  big  

screens  

 

¡  Audience  reached:  500+  ¡  Location:  The  Pub;  Amherst,  MA  ¡  Description:    

§  Drink  specials  ,  a  live  DJ  and  free  lift  tickets  drew  a  record  crowd.  

§  The  prize  wheel  was  spinning  and  giving  out  Fuel  TV  swag  in  exchange  for  information.  

 

This  promotion  set  the  record  for  most  sales  ever  on  a  Tuesday  night  at  The  Pub.  

¡  Audience  reached:  500  ¡  Location:  Calvin  Theatre,  Northampton,  MA  ¡  Description:    

§  Gave  away  tons  of  SWAG  at  a  Fuel  TV  table  inside  the  theater  to  a  packed  house.  

§  Offered  a  chance  to  spin  the  prize  wheel  by  signing  up  for  the  Fuel  TV  contact  list.  

¡  Audience  reached:  200  ¡  Location:  Packard’s  Bar;  Northampton,  MA  ¡  Description:    

§  Hosted  the  official  after  party  for  the  Warren  Miller  Dynasty  Premiere  at  Packard’s.  

§  Movie  premiere  attendees  received  drink  specials.  §  Fuel  TV  SWAG  given  away  to  those  who  spun  the  prize  wheel  

¡  Audience  reached:  250  ¡  Location:  McMurphy’s    Pub;  Amherst,  MA  ¡  Description:    

§  Teamed  up  with  DewMass  Marketing  and  Hits  94.3  for  a  night  of  fun  at  McMurphy’s  Pub.  

§  Gave  away  SWAG  to  participants  that  signed  up  at  the  prize  wheel  

§  Promoted  the  Fuel  TV  broadcast  of  the  Dew  Tour  

¡  Audience  reached:  600  ¡  Location:  W.E.B.  DuBois  Library;  UMass  ¡  Description:    

§  UMass  played  host  to  a  10  minute  flash  mob  rave  at  midnight  during  finals  week.  

§  The  Dew  Tour  yeti  was  in  attendance  and  handed  out  over  500  Red  Bulls  tagged  with  Fuel  TV  stickers  

¡  Audience  reached:  200  ¡  Location:  The  Pub;  Amherst,  MA  ¡  Description:    

§  By  teaming  up  with  Red  Bull,  Fuel  TV  co-­‐hosted  a  viewing  party  of  the  Red  Bull  Project  X  Premiere  and  the  Winter  Olympic’s  Halfpipe  competition.  

 

¡  Audience  reached:  75  ¡  Location:  Fat-­‐Trax  Snowboards;  East  Hampton,  MA  ¡  Description:    

§  Organized    a  discount  night  at  Fat-­‐Trax  Snowboards.  §  Those  who  mentioned  Fuel  TV  when  checking  out  received  

an  additional  10%  discount.  §  Played  the  Fuel  TV  Sizzle  Reel.  

¡  Audience  reached:  6,000+  ¡  Location:  UMass  Dormitories    ¡  Description:    

§  Went  door  to  door  informing  UMass  students  of  Fuel  TV  and  all  the  upcoming  events  that  we  were  hosting.  

§  Over  the  two  days  we  distributed  6,000  flyers  .  

 

¡  Audience  reached:  500+  ¡  Location:  University  of  Massachusetts  Amherst  ¡  Description:    

§  Whipped  out  the  black  lights,  strobe  lights,  and  fog  machine;  grabbed  our  local  DJ,  DJ  Madnick,  and  hosted  a  killer  dance  party.  

§  Handed  out  stickers,  lanyards,  and  bandannas  that  everyone  put  directly  on  their  heads    

¡  Over  the  year  we  hosted  more  than  21  events  ¡  Reached  over  15,000  students  both  in  person  and  online.