fuel the social admission funnel
DESCRIPTION
Focusing on examples and best practices, we will explore some key ingredients in the creative, successful use of social media for recruiting and retaining the students you want. Hear how you can fuel the admission funnel with excellent social content. Walk away with ideas on how to use social tools to attract new prospects, but also how you can use them to engage students from the top end of the admission funnel to enrollment. Learn how to share the right content at the right time.TRANSCRIPT
Fuel the Social Admission
Funnel
Peter Baron @peterdbaron
juandesant / FLICKR
#oesisCarterdweller / FLICKR
1. Social story telling 2. Be tactical with your social content
3. Helpful tips
Source http://bit.ly/gigaom-social-stats
32% = 16-24 years old
39% = 16-24 years old
Source: http://www.wyzowl.com/blog/power-visual-communication-infographic/
“Visuals are processed 60,000x faster than text.”
basketball
Visual storytelling
Video of your head of school
Big hockey winDebate club win
Earth day project
Lip dub video
Viral video with a famous alum
Student rap video
What if a video could earn you millions of views?
And positive coverage across dozens of major media outlets?
4,949,481 views
What if an Instagram challenge could boost your engagement levels on Facebook,
Instagram and Youtube by 550%?
#RHiSMy
#hashtag
550%
550%
600%
These all add to your admission funnel
Prospects
Inquiries
Applicants
Admits
Enrolled
Brendan Schneider Sewickley Academy www.sewickley.org
www.schneiderb.com
Challenge
Anne Ramsey • First generation independent school family • Two parents working • Concerned about transportation • Pain point in before and after-school care !
Personas
Keywords
SEO
Content +
http://bit.ly/inbound-assumption
• Completed within two, 1.5-hour sessions
• Segment captains (the kids) choreographed & planned
• Students posted to their social networks on their own
• 56,000+ views on YouTube
• More than 17 pages of comments from alumni
• Record open house turnout
• Exceeded their enrollment goals by 30 new freshman, all with higher accumulative test scores
Peter SalibaHead of School Tilton School @TiltonHOS
www.experiencetiltonschool.org
www.experiencetiltonschool.org
You’re in!
courses on how to use twitter in the classroom
e-books
a list of the most relevant related posts
register for a webinar
how should we handle different screen sizes?
Landing pages
Landing pages
Landing pages are often linked to/from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads.Source: http://en.wikipedia.org/wiki/Landing_page
Landing PageWebsite
309:1
Slide Inspiration: Oli Gardner, Unbouncehttp://bit.ly/unbounce-lp-design
admissions student life
academic programs school news
athletics...
Goal = Explore, Learn
vs
1:1
Slide Inspiration: Oli Gardner, Unbouncehttp://bit.ly/unbounce-lp-design
Targeted group
Goal = Conversion
Fill out that form!
Admission Events
Accepted Students!
“It certainly worked, as we had the largest attendance ever at Revisit Day.” Liz Schmitt Director of Admission Miss Porter's School
Anatomy of the Perfect Private School Landing Page http://bit.ly/private-school-landing-page
Designing for Conversion: 8 Visual Design Techniques to Focus Attention on Your Landing Pages http://bit.ly/8-design-conversion-tips
The 7 Principles of Conversion-Centered Landing Page Design http://bit.ly/7lpprinciples
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