fu ndamentals final
TRANSCRIPT
FUNdamentalsWhere it’s fun to learn!
What we doTutor students from ages: 8-18 in small
groupsIncorporate fun activities with learningMake it affordable for allEncourage participation with a reward
system
Customer Insights
Interested activities: basketball, football, soccer, interactive games
Potential customers were willing to pay $50 - $200 per month
MathScienceHistoryEnglish
GroupIndividual
What subjects do you struggle with most
Do you prefer group or individual tutoring?
100% of students surveyed were willing to try a tutoring service
Where We Operate
Austin city areaDistrict details
86,100 students 124 schools
Rent facilities local high schools
Transportation AISD partnership
Marketing MessageOur Slogan: FUNdamentals, where it’s fun
to learn!
Our Motto:
Our Mission: To provide quality tutoring for all economic levels and promote healthy living
Healthy Mind
Healthy Body
Healthy Life
Promotion StrategyGetting the word out: brochures, posters,
and online commercials
PartnersLocal schoolsChurchesNon-profit organization
Direct Mail40%
Social Media20%
Website20%
Print20%
Advertising Mix
Price Arrangement Prices range from $50-$150 based on income
Confidential price subsidies given after verification
Price Comparison
* based on a 12 hours of tutoring/month
FUNdamentals Lower Income
FUNdamentals Higher Income
Austin Tutors Sylvan0
100
200
300
400
500
600
Cost/Month
Dol
lars
Financial Estimates Yearly revenue of $120,000
100 students average price ($100)
Yearly Expenses $158,400 $57,600 facilities $28,000 advertising$72,000 for tutor wages
Annual Grant and Sponsorship need $38,400 $46,080 with incidentals of 20%
FundingGrants FundraisersPartnerships with NFL Play 60 and NBA Fit
Competitive AdvantageActiveGroup Learning
(Individual Option)School PartnershipsFlexible Pricing
Conclusion
We provide a fun, yet educational program for your children and teens at a good price
We help your kids stay on top of their work and stay in shape for setting up a better future.
LEARNING is FUNdamental
Questions?