Launching Event of the Agri-LogisticsForum

November 25, 2014American University Cairo

Peter VerbaasDeputy Director

Fresh Produce Center

General trade figures

Fresh Produce Center / Frugi Venta:

Fruittrade Association Netherlands

Logistics, quality, cooperation

Introduction

Total turnover: EUR bln

Production 2,7

Import 4,8

Export (incl. re-export) 7,3

Total 14,8

IMPORT EXPORT

2.180.000 ton fruit 3.030.000 ton Dutch product

1.000.000 ton vegetables 2.170.000 ton re-export

Fruit & Vegetables at the Netherlands

Combined knowledge and efforts Clear Business Councils voice

Theme's: Nutrition and Health Food safety Market Issues and Statistics Logistics and ICT

Fresh Produce CenterCooperation of Dutch Produce Association (DPA)

and Frugi Venta (Fruittrade Association Netherlands) with the aim of;

Sector organisation of fresh produce trade

420 members (import, export, whole sale)

others like laboratory, LSP’s

81% gross turnover (appr. € 10 Billion)

information, networking, lobby

legislation, free trade, food safety,

logistics, labour conditions,

environmental matters,

sector promotions, …

Frugi Venta

Market developments

Increase of the world population & rapid urbanization

demand more healthy food

Climate changes; A need for more sustainable production methods

Energy (transportation becomes more expensive)

A demand for a very high level of food safety

Netherlands (F&V)

Global biggest Hub

- 33% EU import consignments

- Export to >77% all county's

- Ttl via Ø 1,52 hubs

- > Possibilities

- > Risk's

- > Responsibility

Netherlands in Global

context

The complete International Agro-Food Trade Network in 1998. Involving N = 207 countries (nodes)

EU Strict rules in Official legislation

Detailed legislation on bio-hazards, active substances and MRL

Global Plant health rules

Organic production

Private sector has several marketing standards and Monitoring

and control schemes

Growing and Handling decisions of great influence;

reliability is a great thing

If not: Waste of …..

How relates “Logistics” to Quality and safety

- Initiate and boost idea’s & innovations by sharing knowledge and exchange best practices

- Gain operational excellence

- Volume needed tot maintain position

Earn money all over the Chain…

Why Cooperation:

- Business intelligence & collective memory

- Wide range of direct & sufficient connections to connect:- BtotB; new and existing

- BtoG

- sometimes GtotG

- “Translate”

- Hold on!

- Increase visibility of participating companies

Role of “Management”

Thank you for yourattention!