frost & sullivan: what technology trends will be hot in brazil in 2013?

What Technology Trends will be Hot in Brazil in 2013?

Analyst Briefing

Fernando Belfort, Frost & Sullivan Latin America Team Leader

11th December 2012

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Today’s Presenter

Fernando Belfort joined Frost & Sullivan in mid 2007 and is today responsible for the hands-on management of Frost & Sullivan’s Technology practice in Latin America. Mr. Belfort spearheads regional market intelligence reports and strategic consulting projects, assisting global and regional enterprises in leveraging their profits, brand, market positioning and growth.

Areas of expertise:-Tech Trends (Cloud Computing, Consumerization, Big Data, Enterprise Social Networks);-Enterprise Mobilty (Smartphones, Tablets, Mobile Security);-IT Services (BPO, Datacenter Services, Managed Printing Services);-Information Security (Managed Security Services, Endpoint Security).

Fernando BelfortTeam Leader – Technology, Latin AmericaInformation & Communication Technologies

[email protected]


[email protected]

1. Global Outlook

3. Cloud 4. Mobility 5. Big Data2. Brazil’s moment

6. Key Insights

7. Q&A2013 Brazil Tech Trends

1. Cloud Computing;

2. Enterprise Mobility;

3. Big Data.

Poll – Question: Where do you see the greatest business opportunities

in Brazil in 2013?

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Source: Frost & Sullivan

Asia+10% growth forecast

Africa+6% growth forecast

Latin America+7% growth forecast

Europe+3% growth forecast

North America+4% growth forecast


1. Global Outlook


6. Key Insights


Emerging markets have IT spending forecast 2-3 times higher than more mature markets throughout the next two years.Emerging markets have IT spending forecast 2-3 times higher than more mature markets throughout the next two years.

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The Brazilian software and services markets host multi-billionaire opportunities in the short term.The Brazilian software and services markets host multi-billionaire opportunities in the short term.

Services 40%Hardware 30%Software 30%

2013 US Tech Investment Tripod

Services 30%Hardware 55%Software 15%

2013 Brazil Tech Investment Tripod

1. Global Outlook


6. Key Insights


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1. Global Outlook


6. Key Insights


Identify activities that can be outsourced.

Initiate Cloud Computing proof of concept.

Minimize information security threats.

Offer greater mobility to workers.

Study new Analytics tools (Big Data).

CIO Agenda - 2013


Companies are expecting their CIOs to become enablers of innovation. Tech providers are pushing for Business Technologies as opposed to the old Information Technology concept.

Companies are expecting their CIOs to become enablers of innovation. Tech providers are pushing for Business Technologies as opposed to the old Information Technology concept.

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Dedicated Hosting

Disaster Recovery

Storage

CAGR: 9.9%CAGR: 9.9%

MaturityIntroduction Growth Decline

Time


Colocation


CAGR: 10.7%CAGR: 10.7%

IaaS

SaaS

Source: F&S 2012 IT Infrastructure Outsourcing Services: Brazil

PaaS

1. Global Outlook


6. Key Insights

7. Q&A2013 Brazil Tech Trends With the increase in the maturity levels of well established datacenter offerings, Cloud Services will be the new star offerings

in the Brazilian IT services markets. With the increase in the maturity levels of well established datacenter offerings, Cloud Services will be the new star offerings

in the Brazilian IT services markets.

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1. Global Outlook


6. Key Insights


Top 3 Market Restraints according to End Users’ Perception (Brazil), 2012

Security

Connectivity Barriers

Lack of knowledge regarding Cloud concept

72.7%72.7%

52.9%52.9%

59.5%59.5%

Top 3 Market Drivers according to End Users’ Perception (Brazil), 2012

IT Infrastructure Availability

Cost Reduction

Operational Flexibility

84.6%84.6%

58.2%58.2%

81.3%81.3%

Sample: 121. Source: F&S 2012 Brazil Cloud Computing: End User Analysis

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1. Global Outlook


6. Key Insights


The Brazilian Cloud Computing market is expected to grow considerably over the next five years. Largest opportunities in both the IaaS and SaaS layers.

The Brazilian Cloud Computing market is expected to grow considerably over the next five years. Largest opportunities in both the IaaS and SaaS layers.

Mili

ons

(USD

)

174MN

302 MN

+74%


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1. Global Outlook


6. Key Insights


PaaS – 31%SaaS – 54% IaaS – 47%

Already using SaaS – 34.7%

Will start investing in SaaS in 2013 – 18.7%

Already using IaaS – 30.7%

Will start investing in IaaS in 2013 – 16.0%

Already using PaaS – 16.0%

Will start investing in PaaS in 2013 – 14.7%

Top of Mind market participants in Brazil regarding Cloud Services include: Google, Microsoft, AWS, IBM and Locaweb.Top of Mind market participants in Brazil regarding Cloud Services include: Google, Microsoft, AWS, IBM and Locaweb.

Sample: 121. Source: F&S 2012 Brazil Cloud Computing: End User Analysis

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All logos are used for illustrative purposes. Source: Frost & Sullivan

Consumerization will force enterprises to invest in agile solutions to secure their company’s information.Consumerization will force enterprises to invest in agile solutions to secure their company’s information.

1. Global Outlook


6. Key Insights


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1. Global Outlook


6. Key Insights


Volume, variety and velocity of data will change the way businesses proactively monetize on new market opportunities.Volume, variety and velocity of data will change the way businesses proactively monetize on new market opportunities.

CAGR (2012-2016)+25%

71%

33%

19%

14%

153

Mill

ions

(USD

)

262

349

415

473

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Billionaire M&As were execued throughout the last 24 moths surrounding Business Analytics. Providers will push for first client cases in 2013.

Billionaire M&As were execued throughout the last 24 moths surrounding Business Analytics. Providers will push for first client cases in 2013.

1. Global Outlook


6. Key Insights


All logos are used for illustrative purposes. Source: Frost & Sullivan

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Fonte: Frost & Sullivan

1. Global Outlook


6. Key Insights


1. Global Outlook


6. Key Insights


BrazilBrazil• Since the 2008 global unrest the country has continued to grow at sustainable rates over the last years.• Brazil is today one of the highest growth IT markets globally. • Even though the entire IT market is forecast to grow, billionaire opportunities regarding software and services.

Key Takeaways

Cloud ComputingCloud Computing• Cloud Services will impact significantly the datacenter service markets.• Major opportunities relate to IaaS and SaaS service models.• Fierce competition is expected in these markets (global and local players, telecoms).

Key Takeaways

MobilityMobility • Consumerization trend will catalyze mobile security opportunities for market participants that are able to approach enterprises in a consultive manner.

Key Takeaways

Big DataBig Data

Key Takeaways


• Big Data is not a technological revolution, but a an evolution of a series of different technologies.• It will be used as a revenue booster, so will be driven by internal business areas from enterprise accounts.

Analyst Contact Information


[email protected]


[email protected]

http://www.linkedin.com/in/fernandobelfort

Francesca ValenteCorporate Communications & MarketingFrost & Sullivan Latin America

[email protected]

Francesca ValenteCorporate Communications & MarketingFrost & Sullivan Latin America

[email protected]

@Frost_Latam

frost & sullivan: what technology trends will be hot in brazil in 2013?

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