frontera magazine (prototype) 1995
DESCRIPTION
The prototype of Frontera Magazine was created by Yvette Doss and Martin Albornoz at the University of California, Berkeley School of Journalism in the Fall of 1995, under the direction of Clay Felker.TRANSCRIPT
This boy's fight Behind the exican boxing tradition
latinoNe Hook up, tune in, venture out
Time for a
ew deal
I'm with the banda: Quebradita takes the state by storm
"It became clear that this technology would never trickle down to our
community unless we were proactive."
new servtces. they would fmd extra
charges on their bills for services that
they didn't want. As a result . most of
the people who were vtctlmtzed by the
practtce were limited-English speakers,
who were unable to figure out they
were betng overcharged or pressured.
The CPUC issued a "cease and
destst" order. forcing Pactftc Bell to
make amends in the form of a contribu
tion to the CPUC's Telecommunications
ucation Fund. Pacific Bell was able to
he $16.5 million it was
unable to return to stomers, it con
tributed to TEF. About 150 progcams like
LatmoNet. destgned to help mmor' Y..
communities launch themselves into
telecommunications, have benefited
from the fund.
ow. LatinoNet, and other
N orgamzattons such as
LatinoWeb. developed by
FormAvision Multimedia,
are taking an activist role
in connecting Latinos to cyberspace.
Accordmg to Dr. Arthur Franz. an
electromc broadcasting expert at San
Francisco State University, these con
nections are vital to the Lanno commu
nity's economic stake. "If you look at
the amount of news sources.· says
Franz. "there aren't many Latino stories.
This is their way of getting thetr ideas.
feelings and perceptions out into the
marketplace of ideas. and the mass
media is not doing that adequately right
now.·
Farhan Haq of the global informa
tion service Inter Press. votced a similar
concern. "The lack of particularly black
and Latino involvement in the informa-
inequalities in the computer era. includ
ing limited minority access to comput
ers and modems and the immense cost
of starting on-line services." says Haq.
He says LatinoNet could be one
answer to "electronic redlinmg." a form
of systematic dtscrimmation aga inst
non-English-speaking, non-computer
literate Citizens m which thetr commu
nttles are deliberately by-passed by
communications conglomoratlons.
Tobin Barrow. founder of
Minneapolis-based ROI . is also con
cerned about Lannos workmg to head
off potential dtscnminatory practices.
"Worries like these lead me to urge that
people of color adopt a more aggresstve
role to ensure that we are not left fur
ther behind as the nation gears up to
compete In the integrated global econo
my." says Barrozo. "To improve our
place in the world emerging we must
improve our education and training. To
improve our education we have to do
better than walt for someone else's
reforms. And the information super
highway has everything to do with bet
ter learning for people whom the pre
sent institutions serve badly."
Gina Hernandez. LatinoNet's vice
about the future of electronic communi
calion for Latinos. "LaunoNet offers
community empowerment through
technology.· says Hernandez. "Young
people. especially, need to learn
telecommuntcatlons. • While many of the Mtsston's rest
dents are outside enjoymg a sunny day.
she's sitttng is her office m the Bay View
Federal Building m the Mtsston Dtstrict.
j ust down the street from Tony Lugos at
Arnba juntos. Last November. the non-profit
LatlnoNet started selling membershtps
through Amenca OnLme. an Internet
servtce provtder. The organization aver
ages anywhere from 2 to 12 new mem
bershtps ($8o per) each day. By the end
of 1995. LannoNet plans to expand Bay
Area headquarters to serve 10 maJor
urban centers where the vast majority
of Amenca's 23 million Latinos hve.
To reach them. LannoNet has
established relauonshtps wtth many
Latino non-profit groups to build and
nurture specific forums. Some key part
ners, hke Arnba juntos, provtde
LaunoNet with forums for employment
bulletin boards. while some provide cul
tural bulleun boards and some speCial
ize m educauon. Other groups are workmg toward
stmilar goals. Concerned that much
wider access to computer networks for
all Amencans ts essential tf Amenca ts
to avoid becommg a polarized soctety of
information haves and have-nots, a
coalition of groups, including the Center
for Medta Education, the Consumer
Federauon of America and the NAACP.
commissioned a study whtch appears to
show that . as Inter Press Service's
Fahran Haq feared. the nation's tele-
tion industry reflects a variety of president of operations. is passionate phon~ companies are engaging in a continued on page 10
neighborhood Immigration) to the practical (Learning Spanish, Culinary Arts), to groups with specific interests (Fire Service Hispanics, Gay and Lesbian Latinos) to a discussion of the theoretical/wishful thinking (If We Ruled?).
The Hispanic Board is buried under several menus, so it's somewhat hard to find. To get there, start at the Main Menu, go to Clubs and Interests, then Hobbies and Interests, through The Exchange, into the
pte, members discuss the mean· ing of machismo, in Hispanic Politics, the impact of California's Proposition 187 on immigrant
Along with all the opportunities to connect with like minds,
groups, and in Latin Music, a passion for salsa music. To accommo·
there's a lot of crap out there.
Communities Center box and you're there. The path is compli· cated, but it's worth it to dis· cover what other Latinos and friendly non-Latinos are talking about on America Online. To save time and money, the files can be downloaded onto your disk.
An interesting area to check in AOL is the topic US/Latino Literature. Contributors have started trading lists of their top five Latino writers. An informal survey of these lists finds that Latinos are reading Sandra Cisneros, Gary Soto, Gabriel Garcia Marquez, Laura Esquivel and Isabel Allende.
The postings that people leave in these bulletin boards can range from the superficial to the serious. In Latina Femin ists, for exam- ~
date a growing number of Latino visitors to cyberspace, America Online has also begun arranging "forums" conducted completely in Spanish. The first, which was conducted in February, was a live discussion of boxing sponsored by NBC which America Online later reported was one of the "best attended" live forums held to date.
One thing though: with freedom comes responsibility. Along with all the opportunities to connect with like minds, there's a lot of crap out there.
"The EgoWeb" on the World Wide Web (Netscape is a nice
way to explore WWW) is a home page built by some guy named Felipe Campos at the University of Texas at Austin. "Ain't I beautiful?" he asks us. Simply put, the answer is a big fat NO.
Against a background of Glamour Shots-style photos of himself, Campos has built a home page that lists Latin American centers like the UCLA LatinoNet and the La Casita Institute of Hispanic-Latino Cultures at the University of Florida. There are also links to Latino-related Usenet newsgroups and on -line publications. For a quick laugh, click on his resume. He's quite a guy. Mr. Campos' WWW page is at http ://ed b 518ea.ed b. utexas.ed u/f elipe.html.
If you can get past the vulgar display of self-love, you can use Mr. Campos' page as a jumping off point to find other Latino/Hispanic-oriented sites on the World Wide Web. On the other hand, you might like to correspond with him. Meanwhile, have a look at some of the graffiti offerings we've pulled from the Internet. They come from a site called "Art Crimes: The Writing on the Wall" in LatinoWeb at http://www.gatech.edu/graf/index/lndex.Art_Crime s.html. Enjoy!~
These grafittl art Images came from an Internet site called " Art Crimes: the Writing on the Wall. " The group's lofty goal is to preserve the Images before the owners of the buildings they're tagged on get to them. They want the world to know that " grafitti is not a crime."
front era tnt
jose Perez. a handsome 11 year old with short
cropped hair and a fearless face, shuts his brown eyes and
lifts h1s chin. He's standmg on a wooden platform next to
the corner of a boxmg ring with red ropes and faded red
white and blue bunting all around the edge of the mat. His
father slathers vaseline on his 75-pound son's eyebrows.
cheekbones and nose to keep fists from opening cuts.
Then. he places a rubber mouthpiece in jose's open
mouth. jose clenches down and steps mto the nng.
In the opposite corner. listening to his coach. Alex
Pacm1 dances lightly on h1s feet . stretches out his neck and
turns toward jose.
The electronic chime sounds
and the green light on the ware
house wall lights up. The boys walk
calmly to the center of the ring.
touch gloves and put up their
hands.
"Don't be lazy wnh that
Jab!" yells jose's father.
Both boys cock their right
hands back against the1r cheeks and
start to move around each other.
peering out beneath thick, padded
headgear. They throw quick Jabs.
femung. ducking and dodging.
Fmally. havmg SIZed each other up,
they move in and unleash a barrage
of punches.
Alex, a tall 13-year-old. seems
startled at first at the speed and
skill of his younger. smaller oppo
nent. Halfway into the first round,
dodgmg a jab, he walks mto jose's right hand. It catches
h1m on the mouth. full of b1g teeth and braces. and he
staggers back. jose moves in and forces Alex against the
ropes.
"Don't let him out!" jose··s father screams.
By the second round. Alex 's height and weight advan
tage begin to take a toll. More and more of his punches
land on jose's face.
Dunng the th1rd and fmal round, the1r arms grow
heavy and the1r hands fall more often, leaving the1r faces
exposed. jose's blood begins to appear on his shirt.
The electronic chime and red light bring an end to the
fight. The boys touch gloves and turn toward their cor
ners. This is after-school boxing practice and there are no
wmners or losers - no knockouts or scoring.
In the multi-ethnic, blue collar Fruitvale district of
East Oakland, King's Boxmg Gym thrives. It produces
some of Californ1a's most promising young boxers and has
prov1ded no-nonsense training to world famous pros:
George Foreman. Roberto Duran and julio Cesar Chavez.
Located m a warehouse at a dead end among auto body
workshops between the N1mm Freeway and the Union
Pacific Railroad tracks. the gym 1S owned by former pnze
fighter Charles King. 65. He trains all comers to the gym
himself. wrapping hands, demonstrating footwork and
coaching.
F ighters of all races and ages pound the heavy
bags and sweat on King's wooden floors. But
after school the gym f1lls up not wnh men but
wnh boys - Mex1can-Amencan boys shadow
boxmg. Jumping rope and sparnng m King's lone
boxing ring. Some meet their fathers at the gym, who come
to watch or to train the1r sons. They tram together
beneath two flags that adorn Kmg's
warehouse walls - one American and
one Mexican. Here. they fulfill the1r ath
letic potent1al and the hentage of a
proud Mex1can boxmg traditiOn.
·A lot of Mexicans take pride in the
dominance they have in boxing." said
Alex Perez. a boxer at the gym and an
Oakland police off1cer on ass1gnment to
Fru1tvale as a lia1son to the Launo com
munity. Perez. 28, grew up boxing m San
Franc1sco's Mission D1stnct. "My mother
always sa1d. 'ensenale como somas
Mex1canos.'" he sa1d . meanmg "show
them what kmd of people we Mex1cans
are.·
"You've got M1chael jordan, joe
Montana and jerry R1ce." said Perez.
"but we have julio Cesar Chavez."
In boxing, Mexican athletes have had success. if not
dominance, particularly m the lighter weight classes.
ProfessiOnal boxers hold a status m Mex1co not often seen
in the sport-saturated United States. According to King's
Boxing Gym lore. before Ernesto Zedillo could accept the
Mex1can presidential nommauon of the Part1do
Revoluuonano lnsmuuonal , he first asked for the blessmg
of julio Cesar Chavez.
In November of 1993. when Chavez was training for a
fight agamst Pernell Whnaker at the Oakland Coliseum. he
trained at King's. Marsha Marun. Kmg's office manager.
said 400 people gathered on the one-block stnp of 35th
Avenue between the train tracks and the freeway to
glimpse the Mexican star.
"Most athletes, if you ask them why they compete,
they say for money or fame.· said Off1cer Perez. "Mexicans
say they fight for Mexico."
The Fruitvale district 1s the center of Oakland's
Mex1can-American community. Mexican-Amencans first
came to the area along East 14th Street to work in the can
neries in the industrial strip along the tram tracks that end
front era 9 1) 9
front era t 16 t
kids on me or something to test me." Remarkably, sepa
rated by mere sheets of particle board from the adrenaline
flowing below, the boys work as if they were ensconced m
a study carrell in a umverslty library. jose said he got two
A's on his last report card.
jose's bout with his friend Alex comes at the end of
a very long day that begms at 7 a.m. for the f1fth grader at
Warw1ck School in Fremont. After school at J:OO p.m., his
mother picks him up and brings him home to begin train
Ing with a four mile run . After his run. he gets 45 minutes
to rest before ndmg BART to Fruitvale and walking the
three blocks to King's. When he arrives at the gym, he
sequesters himself with Alex in a loft above the gym to do
h1s homework before he can start traming. He won't leave
the gym unuln closes at 8 p.m.
Down below, jose Perez Sr. trams other boys while he
wai ts for his son. "They g1ve h1m a lot of homework for a
k1d who's only in the fifth grade." sa1d Perez. "Usually a
boxer wants to run m the mornmg, but w1th school. we
don 't have that luxury.·
jose senior is a street paver for East Bay Municipal
Utilities District. He gets off work at oo and drives over
an hour to get to the gym to meet his son. "I try not to live
through him. · said the semor Perez, an amateur fighter
himself as a youth. "If jose told me tomorrow that he
wants to quit. I would have no regrets."
\
Something tells me that qummg 1s not really an
option for little jose.
jose senior's prized possessions are video tapes of
h1s son's fights. "They're my treasures,· he said . "I keep all
of jose's fights." Today, jose's father wore a button on his
shirt with a photograph of h1s son m boxing trunks and red
gloves. Proudly
pomting out little
jose's stomach, h1s
skm pulled tight over
Part of what the fathers 1mpart at King's is what it
means to be a Mexican man. "Boxmg, more than any other
sport, manifests machismo. which carries high appeal in
Mexican culture." Edwards said. "The role of machismo
and proving one's manhood is important in proving the
phys1cal capability to defend oneself."
I tis discipline and hard work that makes jose one of
the most feared 75-pound boxers in the country. This May
fifth and sixth, jose will defend the Northern California
Silver Gloves Championship he won last year. Under the
watchful eye of his beammg father, jose recites his goals
with scripted precision: an Olympic gold medal in 2000
and turning pro as a boxer by age 19.
This kind of devotion to the sport is the rule
rather than the exception among the youth box-~
ers at King's. One argument for ded1cat1on IS ~
practical : it 's just not safe to step into the ring
unprepared. The other argument IS a King's Gym
mantra sung by coaches and fathers alike: If 11 weren't for
box mg. these k1ds would have nothmg to getmto but trou
ble.
"The greatest depnvation IS that there is nothing
organ1zed to do,· Edwards said. "Nobody is buildmg bowl
mg alleys, nautilus gyms. parks or swimming pools in
Fruirvale. •
Gerardo Chavez, who p1cks up h1s son Eduardo from
school after he leaves h1s JOb as an upholsterer, has h1s
own explanation for the populanty of boxmg.
Standing over his son, sharply punctuating his
instructions with Spamsh epithets, Chavez says, "It must
be the Mexican blood . ." 'tic
• -a 0 0 __,_
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c ns u ·-~ :e cv .c .....
..... en ::::s E
California's young immigrants are shaking up the state with a rowdy dance called
In his Greek-lettered sweatshirt , Redsox baseball
cap. khaki shortS and basketball shoes, Maurilio Leon
looks like any other college student on UC Berkeley's
campus. Watchmg him lug h1s laptop from class to
class. it 's hard to 1magme the clean-cut 19 year old
bent over a lenuce f1eld . bnngmg m the harvest.
But that's JUSt what Leon does one or rwo week
ends a month when he dnves home to Fresno to help
h1s father with the only work the Mex1co-native has
ever known. And though he doesn't trade h1s khakis
and sweatshirt for the tight jeans, cowboy boots and
the "Tejano" hats popular among quebradita dancers.
Maurilio can often be found on the dance floor mov
ing to the frenetic beat of banda music as well.
"When I go back home, I love to go dancing que
bradita." he tells me. sining behind the desk of the
Raza Recruitment office where he volunteers. "Every
weekend there 's a wedding or a Oumceariera (Sweet
Fifteen party). That 's how I got exposed to it."
A polite, soft-spoken young man who spent last
By Yvette C. Doss summer as an Intern for Senator Edward Kennedy in
Massachusetts, Leon is one of the hordes of young
people throughout California who have taken up the
rowdy, sexually-tinged two-step dance that has
swept the state and 1s now on Its way across the
Southwest, as well as south to Mex1co. where adher
ents cons1der 1t an Amencan trend.
Borrowmg the h1gh-powered snare drum and
trumpet-dnven banda mus1c of the1r parents' home
land, as well as their flashy cowboy duds, young
Mexican immigrants and Mexican-Amencans from
Southern California have carved a distinctive niche
for themselves in the Amencan consc1ousness by
creating a dance that by most accounts is a native
Californian creation. The craze IS so popular. m fact ,
that the Los Angeles all -banda, Spanish-language
KLAX-FM radio stat1on has hit number one m
California for six consecutive seasons. drawing two
million listeners every day.
As I make my way down the dark industrial
fronrera t 17 t
frontera ~ !8 ~
streets toward the parking lot of the Eastmont Mall.
I hear the words or the woman who gave me direc
tions: "Hold onto your purse," she warned. The
streets or the East Oakland neighborhood are empty
except for a few wandering derelicts. the disenfran
chised . those who for one reason or another are still
on the streets at 10:oo on a Saturday night with
nowhere to go. But the lot itself is brimming with
jimmies. Fords and Chevy trucks.
The
Some, who look like their tastes run to hip hop.
rap and alternative music as well . dispense with the
cowboy look altogether: They wear baggy jeans and
baseball caps or mini-kilts and nose rings.
When the first of four bands. Banda Archangel
R-15, plays the first note, all 2000 bodies come alive
under the hypnotic caress or horns and drums. Young
men's eyes follow as the girls move the1r h1ps to the
beat. After a few slower-paced warm-up songs.
the fast-paced banda beat takes over. and cou
ples make their way from the packed center to
the outer edges where there 's more room. There.
they begin dancing the quebradita.
shiny lowriders and the hustle
and bustle or a party in progress.
A police substation occupies one
end or the lot: at the other end
stands a building that once
housed a Mervyn's- now redone to accommo
date the concert put on by El Nuevo Club Latino.
Once inside, it's
jerky The stiff-hipped dance. which
involves a couple kickmg,
swaying. and bending together
to the brassy musical
easy to forget the dark e l t• streets. Theclubowner m an I p u a IOns est1mates there are
beat at a frenz1ed pace.
often demands sugges
tive acrobatics. On the
2ooo people at the dance floor, the
dance. all packed in under the left-over are considered music is loud and fluorescent lights that once illuminated the beat is all that
sportswear dis- matters. But watchmg the young dancers
plays. racks or shoes ' ' b ~e a k.l n g'' from the fringes. something else begins to and cosmetics coun- I 1 crystallize. The quebradita is a way for
ters. Twelve-year- many of the young dancers to keep in
old girls mill about w1th their older sisters.
decked out in their first shade or lipstick,
their tightest jeans and their new imitationthe llrl. touch w1th the1r roots. while at the
same time participating in some
thing fresh and new. This dance is
leather cowboy boots. The older girls have let the1r
ha1r loose from the1r ponytails. They nip long cas
cades of brown waves and curls out or their eyes as
they walk by groups or gawking boys as nonchalant
ly as possible. Most wear one version or another or
the quebradita cowboy look. Those who have jobs
wear the real thing: $200 Tony Lamas and ornate
hand-stitched leather belts. or cinros piteados.
Imported from Mexico, which cost as much as the
boots. and more.
Tight is the word. Tight Levis. tight skirts.
tight tiny T-shirts. or tight shirts tied mid
torso in a whimsical nod at the Hee-Haw
look. Stetsons in black. beige, gray. and
white sit atop most of the men's and some
or the women's heads in as many different shapes as
it 's possible to twist the brims. Long strips of leather
hang from key fobs attached to most of the side-walk
vaqueros' belt loops. Inscribed on the leather is the
name or their home state or town in Mexico: jalisco.
Nayarit, Chihuahua. Durango.
to many or these young immigrants. whose parents
grew up listenmg to manach1 tunes and corridos and
dancing to a much more conservative version of the
two-step. what rock 'n' roll was to young Americans
in the 'sos. Imagine the looks on the faces or subur
ban mothers across the country when they first wit
nessed Elvis the Pelvis ' gyrations on television.
"That 's the devil's music." they must've said to their
husbands. "Eso es cosa del diablo." these kids par
ents must be saying to themselves.
As admiring posses of young vaqueros three-,
four- and five-men strong watch. a couple twirls its
way across a clearing. The young man, a slight gn
mace on his face. concentrates on manipulating his
partner. a tallish young woman with long hair to her
waist, as he interlocks legs with her, then flips her
about a foot above his shoulder, then down between
his legs. The suggestion is clearly sexual , and moves
like that are the source of the name quebradita,
which means "little breaks." The jerky manipulations
are considered "breaking" the girl --in the way that
one would break in a horse -- both in a physical and
metaphoric sense. But it's a socially-acceptable way
for a man to assert dominance over his partner, since
it's all in the name of good fun. And the women don 't
seem to mind the macho implications. either. When
asked to dance. most hardly hesitate before taking
the young man 's arm and heading out to a clearing.
"These are hard-working people.· Club Latino
owner William Rodriguez tells me. "They work 40
hours. save up. buy themselves nice clothes. nice
boots. and they all just want to have a good time.
They can afford the belt. the 'Tejana' hat. the jeans.
and they want to go somewhere to show them off.
Latinos need a nice place to go.
"This is what we are.· he says after a pause. ges
turing with a wave of his arm toward the dancing
crowd. "We're joyful people who just want to have
fun."
A real estate agent by day, Rodriguez started El
Club Latino two years ago to accommodate what he
saw as an unfilled need in the area. The club's last
home, a more traditional nightclub establishment a
few miles away. wasn't large enough to accommo
date the crowds who wanted to see the best banda
groups. which he imports at considerable cost. That's
how he ended up re-opening El Nuevo Club Latino in
an empty department store. If he can fix the place up
to feel more comfortable, he says, he might consider
staying at this new site permanently. "It ' ll be like our
own private convention center." he says.
Rodriguez attributes the popularity of the que
bradita in the last three years to its onginaliry. "Even
though it borrows from traditional cowboy culture,
its predominant characteristics are completely origi
nal ." he says. "It 's not ranchero, i t 's not rock'n'roll ,
it 's not cumbia. but a combination of all of those
things. and more.·
Aquick look around reveals dancers of all
ages enjoying the music. That's a good
thing for Rodriguez since it will ensure
plenty or new dancers to fill his clubs as
the current crop ages. but it 's also the
source of one of his problems. Something about the
Latino culture that Americans just don 't understand.
he says, is that Latinos like to have all generations
represented at parties and concerts. As a result , he
has had to work hard to convince police in the area
that serving beer at a show doesn't mean young chil
dren can't attend. In this case. it also means the "21
and over" section is a corner of the huge room that is
cordoned-off and guarded by burly security guards.
There, beer is served up from behind counters or
what was once Mervyn's customer service center.
"I'm trying to give dances a better name." he
says. "Families come. and it's good clean fun .
Dancing is healthy, like exercise, and it provides spir-
frontera ' 199
frontera t 20 t
"Dance can play a political role, itual cleansing. We make people dance, get tired,
then go home and collapse. Everything they've been
through during the week, they just forget. ·
P epe Villalobos. a 24-year-old mechanic in
fancy snakeskin boots who moved here
from jalisco eight years ago, says he
attends banda concerts because they give
him a sense of belonging he doesn't
feel in his dealings with society as
a whole.
"I feel
comfortable
because these
are my people,"
Villalobos tells
me in speedy
Spanish. "I would
like it if we could all
be more united. all
of us Mexicans."
But that isn 't the
only reason he likes
dancing Ia quebradita.
When pressed, Villabos
admits with a grin. "Well
obviously I like it because
the dance is in style now,
but also because of the women."
Amanda Peria knows all
too well why the young men
come. That's why she and her
husband, Alfredo. accompany
their two daughters whenever
they go dancing. Tonight. their 17
and 15 year olds - both of whom
were born in the U.S. - are out on
the dance floor while mom and dad
watch. I ask Peria if she thinks some of
the moves are a bit risque and she
shrugs the shrug of someone who has
been down this path before. Like the
newly-converted. she defends the dance
from one of the most obvious criticisms.
"I figure that if they like it. and I can be
here to keep an eye on them, well , I figure it's
all right." she says. Besides. following the tra
ditions she grew up with in El Salvador, Peria
says, her daughters go out
par'ladas, always chaperoned.
Alfredo Peria, Amanda's stocky, mustachioed
construction-worker husband, Is a little less enthusi
astic about the quebradita. ·or course I think some of
the dancers go too far." he tells me. "But that's why
we're here."
As harmless opiates for the masses, music and
dance can't be rivaled. But they offer more than just
exercise and a chance to forget a long work
week. j ennifer johnson, who teaches dance
history at UC Berkeley, sees dance as a
multi-task endeavor, one that can take a
wide variety of roles in any given society
depending upon that particular group's
needs.
"Dance can play a political role, in the
form of a manifesto," johnson
explains. "It can play the role of reli
gious expression. People talk about
hip hop as a way to channel aggres
sive energy through dance, that it
keeps kids from fighting. And it is
also a way of establishing a
pecking order.
"Dance can be an expression
of your cultural identity, and
ethnic identity. In Israel. for
example, an Israeli folk
dance is an expression of a
national identity. Early
2oth century immigrants
to Palestine really had
no truly indigenous
jewish folk culture
that they could all
relate to, since they
were coming from
different parts of
the world . so they
essentially built
a culture and
developed it.
They brought
to
create folk
im. and
they
would
dance
in the form of a manifesto.',
at the end of the day. They made these dances up.
These were immigrants who were trying to find com
mon ground and common values.·
"In essence they just created folk culture for
themselves and that helped create a national identi
ty,· Johnson says.
That's what these quebradita dancers are doing
for themselves. By mixing familiar elements with a
sassy new attitude and
boldly suggestive
moves, they've man
aged to carve out a
niche for themselves.
No longer are these
young men and
women merely Mexi
can. or Salvadoran -
now that they 're in
America you can call
them quebradas and
quebradas. They're
clear about one thing,
though: whether Califor- .. _.
nians want them here or
not. they 're staying. And they plan to contribute as
much to America culturally as they take from it.
B ack in the Raza Recruitment office,
Maurilio Leon talks about his experiences
as a young immigrant in California. "It was
hard because we didn 't speak the lan
guage." Leon says. His father. who had
been a subsistence farmer in Guanajuato, Mexico,
brought Leon and the rest of the family to Redding,
California when Leon was 3 years old. They later
moved. with the harvest. to just outside of Fresno. "I
went through an ESL (English as a Second Language)
program. I remember they would put me in a little
separate room with three other Mexicans to learn
English."
Like many young immigrants, he soon became
the translator for the entire family. "I never had time
to watch cartoons. I couldn't do sports because I had
to go to harvest. My dad took me to work my first day
when I was 10. I was exhausted and had a headache.
I fell asleep on the way home. By the time I was 11 , I
was working full time on the weekends .... I would
come home black from the dirt, shower, then fall
asleep."
"My dad wanted me to appreciate what I had,"
he explains. "I hated going to work because I never
got to do what other kids did. I never even knew
what the Brady Bunch was. But my dad used to tell
me. 'There's no other alternative to field work if you
don't get an education.'"
Eventually, Leon says he learned to love work
ing in the fields, because it was a way of growing
closer to the community. These days, though he
could surely find better-paying
work. he continues to pick produce
In the fields to retain that
closeness. "For me. working in
the fields Is a reminder that I'm
them, just different because I'm
getting an education. But that's
who I am. And it provides me
with a will to succeed because
It keeps me from taking things
for granted." he says.
His love of dancing the quebra-
dita is an extension of that desire to stay close to his
roots. In a lot of ways, that makes him typical of a
new breed of Latinos.
Instead of striving to lose all traces of ethnicity
in order to blend into the mainstream, more and
more Immigrants are finding that the most comfort
able place for them to dwell is In a hybrid culture
that encompasses elements of both their original and
American culture. The resulting duality translates
into eclectic tastes and a broader world view. And
that 's a world view many American-born Latinos are
beginning to buy into, which explains why Chicanos
can be found almost as often doing the quebradita
along with their Mexican-born counterparts. ~
front era 9 219
When I was a kid, my Mexican rel
atives called me a "pocha." It was really
more of an endearment than an insult.
but you couldn't tell that to me. The
word "pocho" describes a person who
speaks Spanish with un acento Ame
ricana. and has a
habit of substitut
ing English for
Spanish words.
In their third album, "Puro Parry." north
meets south. urban meets rural.
"I grew up in San Antonio, on the
border. with all of the frontera innu
ences. • says Dr. Loco. "One year I was
listening to Flaco jimenez, and anoth
er year to Fats Domino, Louie Prima,
Stan Getz, Miles Davis. Another year it
was james Brown and the funk coming
out of Georgia, or the mambos of
Perez Prago. Our repetoire in many
ways renects my musical experience:
Everything passes through the bor
der.·
The way I see it, everyone has a
private soundtrack that serves
as a backdrop for life's memo
rable moments. For me, that
soundtrack includes the songs
By Yvette C. Doss My being a
pocha meant
that were on the radio the first
time I kissed a boy, when I first realized
that the world was big and I could do
anything I wanted to in it, and when I
first understood that things don 't
always come as easily as all that.
allowance; I chose angst-ridden British
bands like Echo and the Bunnymen. the
Smiths and the Cure. These days, I lis
ten to just about anything, but it wasn't
until recently that I began to feed my
suppressed cravings for some of those
other songs that are a part my sound
track.
front era t22t
that when I
wanted to say I was embarrassed in
Spanish. I used the false cognate
embarazada Instead. and ended up say
ing I was pregnant. Nowadays, every
thing's up for grabs. There's Black
Power, White Power, Red Power and,
with Dr. Loco and the Rockin'
jalapenos, Pocho Power. Through the
liberal use of the English-Spanish com
bination known as "Spanglish" and a
seemless blending of different rhythms
and tempos, their music is just what
half-breeds like me need: a little affir
mation of our bi-cultural quirks.
In his vato shades. long braided
goatee and modern-day zootsuit, front
man Dr. Loco. A.K.A. SF Stare professor
jose Cuellar, epitomizes the hybrid
breed. Playing the sax and singing
songs in whichever language is most
appropriate ro the mood. Dr. Loco is
both a social commentator and a musi
cal alchemist. One moment he's a syn
copating swingster, the next a bebop
crooner. Throw anything their way,
practically, and the Rockin ' jalapenos
will dice it, slice it and rearrange it:
jazz. funk. reggae. rhythm and blues. big
band, salsas. cumbias. classic rock.
Their song list at any given perfor
mance includes hefty doses of Mexican
mariachi songs, or corridos • and con
juntos. accordian and all - stuff I used
to think was very uncool as a kid. It was
bad enough this was music my mother
would get up and dance to, but my
Among other things, my sound
track is full of the light pop rock that
was always playing in my mother's car
as I was growing up: '7os and '8os love
songs like Gloria Gaynor's "I Will
Survive" and Peaches and Herb 's
"Reunited,· or self-celebratory songs
like Billy joel's "This Is My Life." I
remember Neil Diamond was singmg
"Sule. Sule, Sulemo" when I decided my
mom had to be the prettiest woman in
the world.
Before pop songs in English, my
head was filled with the classic mariachi
ballads that fill Mexican households.
Vicente Fernandez was the king of that
genre, and I knew most of his songs by
heart by the time I turned 6. Once, my
mother took me with her to a concert of
his in L.A. and we ended up in the front
row. In the middle of one of his songs,
she hoisted me up onto the stage.
Vicente reached down and pulled a sil
ver ornament that hung from his pants
to give to me that day. For years after
ward. I treasured it.
My mother stopped listening to
mariachi songs when I was just a kid
and though I've never asked her why. I
would guess she figured it was just time
to move on. Her transition to English
love songs from Spanish love songs was
a leap she made willingly, but I know
that in her head she must still be
At first it was only at a local taque
ria that I would slip my quarters into
the juke box and revisit Vicente
Fernandez as I ate tacos a/ pastor. Then,
on an impulse. I bought one of his CDs.
Dr. Loco and the Rockin ' jalapenos rec
ognize that most people have just such
a musical history. Whether you're a
metal head or a Dead head. there are
songs in your own private soundtrack
you might be a little embarrassed to
admit liking. Dr. Loco has taken the ele
ment of shame out of that. I may get
misty-eyed whenever Modern English's
"I'll Stop the World and Melt With You."
comes on, but it 's nothing compared to
the feeling I get when I hear Freddy
Fender's "When the Last Teardrop
Falls." which my mother has always
loved. Today, Dr. Loco sings a Spanglish
version of the song that takes me way
back.
The title track on "Puro Party" is a
tribute to Bay Area funksters Santana,
Malo and Tower of Power. "Pancha 's
Mix" combmes a handful of Mexican
classics into a Tejano medley that's a
nod toward Little joe y La Familia. They
dedicate their remake of the Latin jazz
favorite "Serrano" to jazz greats Tiro
Puente, Mario Bauza and Pete
Escovedo. And "Esperanza, " an original
composition. was the product of a trip
to Cuba the band took with 200 other
Americans last year. Their collection is
sure to mean something to anyone who
grandmother liked it. too. Somehow, replaying those Vicente Fernandez grew up listening to some tunes from
though, coming out of the jalapenos' tunes more than any others. When I hit the old country, some tunes from the
instruments. the music from the old my teens. I began tailoring my sound- new. as well as anyone who has a taste
country has taken on a new spin for me. track with purchases from my meager for cross-cultural concoctions.~