A

Project Study Report

On

Research Undertaken at

Titled

“Comparative study on Consumer Buying Behaviour of TVS Bikes with different brands”

Submitted in partial fulfillment for the

Award of degree of

Master of Business Administration

Submitted By: - Submitted To:- Chaitanya Goyal Dr. Sharmila Gaur

MBA Part IV Associate Professor 2013 - 2014

Subodh Institute of Management and Career Studies,

Jaipur, Rajasthan

GUIDE’S CERTIFICATE

This is to certify that Mr. Chaitanya Goyal has submitted his project

titled “Comparative study on Consumer Buying Behaviour of TVS Bikes with different brands” on the given due date. During his work,

he was found to be a competent and hardworking student. I wish him

all the best for the future endeavors.

…………………………

(FACULTY GUIDE)

STUDENT DECLARATION

I hereby declare that the project study report titled “Comparative study on Consumer Buying Behaviour of TVS Bikes with different brands” is an original piece of work done by

me for the fulfillment of the award of degree of Master of Business Administration and

whatever information has been taken from any sources has been duly acknowledged.

I further declare that the personal data & information received from any respondent during

analysis has not been shared with any one and is used for academic purpose only.

Chaitanya goyal

PREFACE

Someone has rightly said that practical knowledge is far better than classroom lectures. During

this project I fully realized this and I came to know about how a consumer chooses a particular

product among a varied range of products available to him.

The subject of my study is “Comparative study on Consumer Buying Behaviour of TVS Bikes with different brands”, which has slowly but steadily evolved, from a beginner to a

corporate giant earning laurels and kudos throughout.

The report contains first of all brief introduction about the company. Finally there comes data

presentation and analysis in the end of my report. I also put forward some of my suggestion

hoping that they help TVS Motor Company move a step forward to being the very best.

The whole project is divided in five segments:

First segment consists of introduction, objective of studies, Research methodology, and

scope of study.

Second segment consists of industrial profile, company profile.

Third segment consists facts and finding and Human Resource planning.

Fourth segment consists conclusion.

Fifth segment consists of Recommendations.

ACKNOWLEDGEMENT

I express my sincere thanks to my project guide, Mrs. Sharmila gaur, Associate Professor;

SIMCS for guiding me right form the inception till the successful completion of the project. I

sincerely acknowledge her for extending their valuable guidance, support for literature, critical

reviews of project and the report and above all the moral support she had provided to me with

all stages of this training.

I would also like to thank the support given by the staff of TVS Company marketing and sales

Department, for their help and cooperation throughout my project.

Chaitanya Goyal

MBA Part IV

Date :-

TABLE OF CONTENTS

SR. NO. PARTICULARS PAGE NO.

1. INTRODUCTION TO THE INDUSTRY 1 - 9

2. INTRODUCTION TO THE COMPANY

BOARD OF DIRECTORS

MISSION STATEMENT

VALUE AND CHARACTERISTICS

AWARDS

PRODUCTS

MILESTONES

10 - 67

3. RESEARCH METHODOLOGY 68 - 70

4. FACTS AND FINDINGS 71

5. DATA ANALYSIS AND INTERPRETATION 72-91

6. SWOT ANALYSIS 92– 93

7. CONCLUSION 94 - 95

8. RECOMMENDATIONS AND SUGGESTIONS

96 - 98

9. BIBLIOGRAPHY 99

10. APPENDIX 100 - 104