‘From 5 to 4’

an introduction

From5to4

Summary

• ‘Smart’ traveling and ‘smart’ working (*) can be stimulated in many different ways.

• DTV Consultants and Organiq, new media

have developed a on line mobility game that makes smart traveling and working a challenge!

(*) Dutch terms for mobility management and working time/place independent

From5to4

From5to4

From5to4

• A leading research- and consultancy agency in the field of mobility.

• The main provider of training and education in the traffic and mobility market in the Netherlands are more and more abroad as well.

• Has been working for nearly 25 years for governments – ranging from municipalities to the European Commission – as well as for private organisations.

• At DTV Consultants, all traffic related disciplines are represented.

From5to4

• CIVITAS for cleaner cities (EU project)http://www.dtvconsultants.eu/Projects/CIVITAS.aspx

• Traffic Snake Game (traffic safety for young children - EU project)

http://www.schoolway.net

• Traffic Management – green waves in urban areashttp://www.odysa.nl/

More showcases on: www.dtvconsultants.nl

From5to4

• Developer and producer of new media. Incorporation of concept, creativity and technology.

• Among the leaders in our disciplines. Our expertise includes translating visions into (digital) customized products, campaigns and online services.

• Graphic Design, 3D Visualisation and Interaction (Unity, Native Apps), Video Production and 300m2 Film studio, Social Media Concepts and Strategy, Applications for Online and Mobile, E-Learning Systems, Mobility Solutions and Data Linking.

From5to4

• 3D visualisations sustainabilityhttp://www.organiq.nl/?p=362

• Superspyschool (type course children in game environment)http://www.organiq.nl/?p=2019

• Mobility campaigns during road constructionshttp://www.organiq.nl/?p=357

More showcases on: www.organiq.nl (only in Dutch)

From5to4

From5to4

What is smart traveling / working?

Smart traveling or commutingBy bicycle, by train, by public transport, carpooling, company bus, ..

Smart workingWorking on the go, working at home, flexible working hours, video conferencing, remote office centers, ..

From5to4

Purpose

To improve the travel/work time of all employees in a fun and educational manner and at the same time achieving a 20% reduction of cars during rush hours.

Formula (f5t4)

Of every 5 working days, commute 1 day not by car during rush hour.

Key Succes Factors

• Competition, team building

• Flow (convenience, speed, design, ..)

• Freedom of choice

• Link to companies own goals and measures

From5to4

From5to4

Development proces

From5to4

By participating companies:

• Have an instrument for the promotion of sustainable mobility and the stimulation of behavioral change

• Have a benchmark and monitoring instrument for employee mobility

• Give a practical implementation to their corporate social responsibility goals. It strengthens their corporate image

• Have happier employees who waste less time in traffic jams and are more productive. The game gives a positive incentive for behavioral change

• Increase interaction on the work floor

• Save costs (parking spaces, travel costs)

• Have a stepping stone to put words into action

From5to4

In practice, companies receive:

• A tailor-made company-wide introduction

• A private online game area and access to helpdesk (can be in any language).

• A package with communication materials (stickers, posters, etc)

• It’s possible to make the game lay-out in an own “look and feel” style

• Regular reports with graphs, scores and detailed progress info of individual employees, per team, companies, areas or total

• Reports on behavioural change, rush hour reduction, CO2 reduction and cost reductions.

• No need to install extra software: online game

From5to4

An online game on company level with active

communication via Mobi, the personal coach.

An individual screen per user for data input,

statistics and rankings per participants, team,

company, city, region or even country

Mobi

Personal Coach

From5to4

Mobi

Personal Coach

From5to4

Overview

Your own dashoard to the game with messages, stats, trophies and tips.

From5to4

Input data

With a few clicks your travel behaviour is up to date.

From5to4

Rankings

See who’s up (and who’s not!).

From5to4

Statistics

Of your team, other teams and company.

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FAQ & Help

From5to4

Example: modal shift

From5to4

Example: reducing rush hour traffic

From5to4

Example: CO2 savings

From5to4

Modal split for commuting and business trips

(by any period, subgroup, area etc.)

Example: mobility benchmark

And more:

• Menu for off line activities• Continuous (agile) development• Adaptable look & feel• Framework for prizes and/or support charity• Student research (Universities)• Benchmark and data export (dashboard)• Monitor for your energy, CO2, calorie reduction • Forming communities • App in development

From5to4

WWW.VAN5NAAR4.NL