scale11 · 7. hr (education, gamification, recruiting) 8. fintech 9. hardware 10. transportation...

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Insert | Text | Header & Footer CeBIT 2017

SCALE11 – enable the next…

Next show:

20 – 24 March 2017

www.cebit.de/scale11




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311 / DWo / 5/30/2016

CeBIT SCALE11 2

SCALE11 – Where Startups meet Global Player, Investors and Politicians

BUSINESS:

granting all startups access

to international sales

markets/clients

NETWORK:

connecting corporations with

young entrepreneurs with

investors with politicians

KNOWLEDGE TRANSFER:

sharing experiences, ideas,

challenges and methods

DIVERSE:

numerous and different

formats serve heterogeneous

needs

DISRUPTIVE:

ignores traditions, standards

and rituals

FAIR:

taking needs and necessities

of startups seriously

450+ startups

from more than 40

countries present

their ideas & products

200,000 industry professionals and potential

customers

venture capitalists

looking for

innovations

250+ 1000+ international startups

come as visitor to

benefit from networking

and knowledge transfer




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311 / DWo / 5/30/2016

CeBIT SCALE11 3

Impressions 2016




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More than 350 exhibiting startups from 40 nations (doubling compared to 2015),

30,000 visitors

Premium Event Partner: Deutsche Bahn

Other Corporate Partner: SAP, Volkswagen, Schaeffler, Unify, Salesforce, KfW,

HPe, Bosch Car Multimedia

Owned Community Areas organized by BMZ, Digitale Wirtschaft NRW, WKÖ, EU,

Hong Kong Science Parc and Ankara Development Agency.

Media partner: Gründerszene, FAZ, t3n, Venture Capital Magazine

Conferences: Corporate Startup Excellence, FinTech Summit,

Go International Summit, NCapital with 120 investors

Pitches: Startup Stage, Founders Fight Club, Best of CeBIT, NCapital and

industry pitches and scoutings

InnoJam++: Hackathon powered by SAP in cooperation with Volkswagen

http://www.volkswagenag.com/content/vwcorp/info_center/de/news/2016/03/Progra

mmierwettbewerb.html

Female Founders Breakfast by BMWI and Brigitte Zypries

Evening Events: Captains‘ Dinner, Startup Meetup, etc.

Matchmaking & Speeddating

311 / DWo / 5/30/2016

CeBIT SCALE11 4

Facts & Figures 2016

http://www.volkswagenag.com/content/vwcorp/info_center/de/news/2016/03/Programmierwettbewerb.html






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311 / DWo / 5/30/2016

CeBIT SCALE11 5

SCALE11, 2017




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311 / DWo / 5/30/2016

CeBIT SCALE11 6

Topic Clusters @ CeBIT 2017




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311 / DWo / 5/30/2016

CeBIT SCALE11 7

What you can expect

EXHIBITION CONFERENCE NETWORKING PITCHING WORKSHOPS

Owned Community Areas

startup networks organized as

joint pavilion

Corporations

presenting their

startup initiatives

Organized Community

Areas

B2B startups organized in

16 community areas

Highlight Speaker

VC Summit

Corporate Startup

Summit

Industry Summits

City Summit

Startups meet

corporations meet

investors meet

politicians

CxO-Speeddatings

Executives meet Startups

Female Founders

Breakfast

SCALE11 Community Events

Meetups

Best of CeBIT

Industry Pitches

Investors Pitches

Startup

Stage

Startup

Scoutings Impulse Area

Workshop topics:

Business Modelling, HR,

Legal, Finance, …

Barcamps




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Organized Community Areas (topic cluster)

1. Artificial Intelligence (AI)

2. Big Data & Analytics

3. Blockchain

4. Cloud & XaaS

5. Digital Health

6. eCommerce

7. HR (Education, Gamification, Recruiting)

8. FinTech

9. Hardware

10. Transportation & Logistics (Public Mobility)

11. Internet of Things

12. Media & AdTech

13. Mobility & Automotive (Private Mobility)

14. Security

15. Smart Cities

16. Smart Home

17. Virtual Reality

311 / DWo / 5/30/2016

CeBIT SCALE11 8

Setting hall 11 – Taking needs and necessities of startups seriously (Draft)

Marketplace

Co-Working Area Conference Room

Workshop

Workshop

Lounge

Foodcourt

Organized

Community

Areas

Organized

Community

Areas

Organized

Community

Areas Owned

Community

Areas

Owned

Community

Areas

Owned

Community

Areas

BMWi Joint

Pavilion

Pitch Stage

Investors Club

Organized

Community

Areas




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311 / DWo / 5/30/2016

CeBIT SCALE11 9

How to participate




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311 / DWo / 5/30/2016

CeBIT SCALE11 10

Participation opportunities

SCALE11 is the „place to be“ at CeBIT for you and your startup. Choose your participation in one of our 16 Organized

Community Areas (topic cluster area) or decide to book a Startup Workstation within an Owned Community Area.

Book your Startup Workstation starting at 1,550 EUR (Premium Price)!

SCALE11 Corporate Partner will get early access to numerous startups exhibiting at SCALE11, and will benefit from

perfect brand awareness in a highly innovative environment.

Get your SCALE11 Community Partner Package!

Are you looking for the next unicorn? Well, it might be at SCALE11 in 2017 – who knows!?

Become SCALE11 Investor Partner!

Media like Gründerszene, t3n, FAZ and VC-Magazine supported SCALE11 in 2016. With these strong media brands,

SCALE11 benefited from an extremly broad and valuable media coverage. Not to forget more than 3,500 journalists,

reporting live from CeBIT every year.

Benefit from this media attention and be part of SCALE11 in 2017!

STARTUPS

CORPORATE PARTNER

VCS / BUSINESS ANGEL / INVESTORS

MEDIA / JOURNALISTS

450+ startups from more than 40

countries present their ideas & products

200,000 industry professionals and potential

customers




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Take your chance and be part of SCALE11, 2017!

You will get direct access to B2B decision makers, potential

business partners, customers, investors and know-how.

Book your Startup Workstation now!

Startup Workstation

311 / DWo / 5/30/2016

CeBIT SCALE11 11

Startup Workstation

Footprint 8sqm incl. stand, infrastructure and

stand cleaning in specific community area

Triangular element with graphics, workspace and locker,

2 bar stools, lighting and trash

3-way socket

Internet

Carpet

1 pitch slot at our Startup Stage

Participation at SCALE11 Community Event for 2 pers.

incl. online profile on relevant channels

incl. processing fee (400 EUR)

Option (extra charge): 32‘‘ Display

Regular Price*: 2,100 EUR

* Premium Price available until 31 August 2016. Limited to the first 30 workstations. Early Bird available

until 31 October 2016. Limited to 50 workstations. Offer only valid for legally independent enterprises

that have been in business for less than five years. All prices excl. VAT.




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Be part of the joint pavilion „Junge Innovative Unternehmen“

powered by Federal Ministry for Economic Affairs and Energy

(BMWi). Benefit from a strong brand and attractive conditions

for this participation opportunity.

We are happy to advise you about the criteria for funding!

Startup Workstation @ BMWi Joint Pavilion

„Junge innovative Unternehmen“ (offer valid for German startups)

311 / DWo / 5/30/2016

CeBIT SCALE11 12

Startup Workstation 8m² (607 EUR / sqm)

Footprint 8sqm incl. stand, infrastructure and stand cleaning

Triangular element with graphics, workspace and locker,

3 bar stools, lighting, trash and brochure display

3-way socket

Internet

Carpet

1 pitch slot at our Startup Stage

Participation at SCALE11 Community Event for 2 pers.


incl. processing fee (400 EUR)

Option (extra charge): 32‘‘ Display

Regular Price: 4,856.00 EUR

Price incl. BAFA-Funding* (max. 60%): 1,942.40 EUR

* Criteria for BAFA-Funding: Businesses with headquarter and operations in Germany; which fulfills

the valid EU definition of a small business (max. 50 employees, balance sheet or annual turnover of

max. EUR 10 million) and in business for max. 10 years. All prices excl. VAT.




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What a chance: Present your startup initiatives and offers in

one of the fastest growing, international startup communities,

benefit from maximum visibility and awareness as highly

innovative brand.

Get your Premium Event Partner Package now!

Premium Event Partner

311 / DWo / 5/30/2016

CeBIT SCALE11 13

Premium Event Partner

Marketing & Communication Package (Basis): 25,000 EUR

Premium Event Partner branding in all our marketing / press

material and communication activities

Marketing & Communications Package “L”:

logo integration on red carpet wall, displays at startup stage and

lounge, on SCALE11 website, CeBIT App, communication within

our social media activities

CeBIT Press Preview: Booth “L”

CeBIT Press Preview: Speakerslot

Additional Services for individual presentation: 40,000 EUR

Create your individual upgrade. We are happy to present you our

package with additional services.

Premium Event Partner (Basis + Indiv. Pres.): 65,000 EUR

* All prices excl. VAT.




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You run your own startup network and want to enable your

startups to reach new sales markets and business

opportunities?

Well, it‘s time to book your Owned Community Area

and bring your network with you!

Owned Community Area Partner

311 / DWo / 5/30/2016

CeBIT SCALE11 14

Owned Community Area

Calculation for an Owned Community Area with 5 workstations

Footprint incl. stand, infrastructure and cleaning:

5 startup workstations consisting of triangular element with

graphics, workspace and locker, 2 bar stools, lighting and trash

Per workstation: 3-way socket, internet, carpet

Per startup: 1 pitch slot at our startup stage

Participation at SCALE11 community event for 10 pers.


incl. processing fee (400 EUR / startup)

incl. processing fee for Owned Community Area Partner

Option (extra charge): 32‘‘ Display, additional services

Price for this offer*: 10,900 EUR

* Premium Price available until 31 August 2016. Limited to the first 30 workstations. Early Bird available

until 31 October 2016. Limited to 50 workstations. Startup workstations only valid for legally

independent enterprises that have been in business for less than five years. All prices excl. VAT.




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We are looking for corporate partner to become Community

Captain of one of our 16 community areas. For exhibitors as

well as for visitors, the Community Captain will act as expert,

mentor and partner to answer questions and to support

startups to scale up their business.

Wanted: SCALE11 Community Captains 2017!

Organized Community Area Partner

(Community Captain)

311 / DWo / 5/30/2016

CeBIT SCALE11 15

Community Captain

We do not offer usual community captain packages. Instead of

being just standard, you create your own partner package by

choosing one to many services, e.g.:

Logo package (branding community workstations)

Community Identity Element

Sponsor evening event

Individual startup pitch / scouting

Partner of workshop / barcamp area

Marketing- & communication packages

And a lot more possibilities…

Share with us your preferred services and we are happy to design

your individual offer.

Packages available*: 500 / 5,000 / … EUR

* All prices excl. VAT.




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At any stage of their business, startups are looking for

funding and partners they can collaborate with. If you have the

money to invest and if you are looking for investments in or for

partnerships with B2B startups, providing digital, technology-

driven solutions, you should participate in SCALE11.

Are you looking for the next unicorn?

SCALE11 Investor and Corporate Partner

311 / DWo / 5/30/2016

CeBIT SCALE11 16

Investor / Corporate Partner

Individual Guided Visit 500 EUR

2-hour Guided Visit to max. 5 exhibiting startups

Selection of startups according to your requirements

Short startup profiles for perfect preparation in the run-up

Air time per startup: 20-25 minutes

Individual Startup Scouting 5,500 EUR

1:1 meetings with up to 10 startups

Organization of application and selection process incl. profiles

Promotion on SCALE11 communication/social media channels

Individual Startup Pitch 8,000 EUR

4-hour pitch competition with up to 10 startups

Organization of application and selection process incl. profiles

Promotion on SCALE11 communication/social media channels

Packages available*: 500 / 5,500 / 8,000 EUR

* All prices excl. VAT. Packages are available for investors and corporations.




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311 / DWo / 5/30/2016

CeBIT SCALE11 17

what our partners and exhibitors say …

„Die SCALE11-Area auf der CeBIT ist sicher eine perfekte Startup-Bühne, denn wir

hatten eine Woche lang Zeit für Gespräche mit anderen Gründern, potentiellen

Kunden und möglichen Kooperationspartnern. Die CeBIT 2016 war somit ein

großer Erfolg für uns und unsere Partner. Vielen Dank an das SCALE11-Team für

die großartige Organisation.“

Toni Klätke, onBill, CEO:

„For us, the main reason participating at SCALE11

were the pitching opportunities. The Founders Fight

Club and Best of X were especially rewarding and

should be build up over the years.This event format

hosted at CeBIT bears so much potential. Go for it.“

Dr. Jama Nateqi,

symptoma, CEO:

„It‘s one of the biggest events of ist kind. So for us it‘s a

very important week, where we can meet people – that

can really make a difference to our business. It‘s a

really good way to meet future clients and customers.“

Nicky Clarke, SharpCloud

Head of Marketing:

„Es ist grandios. Wir sind total überwältigt von

dem Zulauf, den wir bekommen. (…) Die CeBIT

bedeutet für uns, ganz viele wertvolle

Gespräche, viele Kunden- und Partnerkontakte,

viel Input für unser Produkt.“

Kathrin Röhrich, smapone, Head of Marketing: „vielen Dank für die toelle

Möglichkeit, uns auf der CeBIT zu

präsentieren. Wir hatten fünf

wirklich anstrengende, aber auch

sehr erfolgreiche Tage. Wir freuen

uns schon auf das nächste Mal.“

Sebastian Klenk, 5analytics,

Managing Director:

„Der individuell gestaltete Rundgang bei den SCALE11

Startups traf den Nagel auf den Kopf. Wir hatten direkten

Zugang zu den für uns wichtigen Startups.“

Jan Hartwig, IT-Innovationsmanager

„Das CxO Speeddating mit „SCALE11 Startups ist ein erfrischendes und

anregendes Format, um auf unkomplizierte Art- und Weise Kontakte zu

Querdenkern zu knüpfen.“

Ralf Giesler, Director ICT Services & Control




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Join us @ SCALE11

311 / DWo / 5/30/2016

CeBIT SCALE11 18

CeBIT 2017 20 – 24 March




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Insert | Text | Header & Footer Your contact:

Dagmar Wolf

Project Manager Strategic Formats

Project Director SCALE11

[email protected]

+49 511 / 89-33113

Denis Walpuski

Director Sales SCALE11

[email protected]

+49 511 / 89-32587

mailto:[email protected]?subject=CeBIT SCALE11

mailto:[email protected]?subject=CeBIT SCALE 11

scale11 · 7. hr (education, gamification, recruiting) 8. fintech 9. hardware 10. transportation...

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