From Yahoo to Google to Facebook

Ido GreenJPR 2010

Fundamental Disruptions

• Radio to TV

• TV to Yahoo (Ads/display)

• Yahoo to Google (AdSense/Search)

• Google to Facebook (Ad,freemuim/Social)

Portals• Few quality web

sites: Yahoo, AOL,MSN.

• Had power in distributing ‘eyeballs’ to Advertiser.

• Low users sophistication. Less search and more browsing/surfing.

Portals• Few quality web

sites: Yahoo, AOL,MSN.

• Had power in distributing ‘eyeballs’ to Advertiser.

• Low users sophistication. Less search and more browsing/surfing.

Googleization

• Enabling “The Long Tail”Explosion of niche, quality sites.

• Power shifted from portals tomajor search engines.

• The power of ‘Ad’ as valid search result.

Googleization

• Enabling “The Long Tail”Explosion of niche, quality sites.

• Power shifted from portals tomajor search engines.

• The power of ‘Ad’ as valid search result.

Social Web

• Explosion of content. It’s not (only) websites but people.

• Very sophisticated, young, board band users.

• hyper-local and hyper-global.

Social commerce

• Multiplayer online games - Zynga, Playfish etc’.

• Rely on the power of the social graph to promote their games to new users.

• Location/Geo - lots of startups are working on new business modules.

Social commerce

• Multiplayer online games - Zynga, Playfish etc’.

• Rely on the power of the social graph to promote their games to new users.

• Location/Geo - lots of startups are working on new business modules.

Social commerce

• Multiplayer online games - Zynga, Playfish etc’.

• Rely on the power of the social graph to promote their games to new users.

• Location/Geo - lots of startups are working on new business modules.

Social commerce

• Multiplayer online games - Zynga, Playfish etc’.

• Rely on the power of the social graph to promote their games to new users.

• Location/Geo - lots of startups are working on new business modules.

Thank you!