from web to iphone to android to ipad: the ifixit.com story
DESCRIPTION
Content is king, or so the line goes, and it has proven no less true in this story of a fledging college startup turned repair revolution catalyst, as told by its CEO, Kyle Wiens. iFixit.com is just like every other eCommerce retailer: the internet is stocked full of them.TRANSCRIPT
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story
The
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• Started in a college dorm room in 2003
O!r S"#r$:
• Inc 5000 “Fastest Growing Company” Past 3 years • Largest collection of free repair manuals online
• One of the largest Apple parts suppliers in the world
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how to use our product.D%&'" K'#w
People
’
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So, we thought
L(") T(*+, -(.how to repair their computers.
‘
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six laptop repair manualsWr#"(
We
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Gorgeous glossy photo manuals. Just $15 each.
(Cr%+/("))
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put the content online for free.
B*+/!p P0*':
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1p0#&(&Our web traffic
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Now, iFixit.com hosts repair manuals numbering in the
-#!)*'&)
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of people use iFixit to fix their own things
M%00%#')
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Our manuals are all
Op(' S#!r+(and
Fr((
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We needed an industrial-strength service documentation publishing tool.
N#",%'2 came close.
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B!%0"So we it
Step-by-step instructionsCommunity authoring Prerequisite chains Crazy scalability
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The “How-to” Authoring Platform
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Intuitive
N*v%2*"%#'
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Make it fun to D%)+#v(r new repairs
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The best instructions are
V%)!*0
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T(*+,%'2 A+"%#'
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Ev(r$w,(r(
Repair manuals should, too.
Electronics go
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R(p*%r A'$w,(r(
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-( 3(0&Now, people can follow along in
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Teach people to do A.4%'2 -%'2)
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...and they will
L#v( Y#!
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N#w W,*"?
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Ev#0v%'2Never stop
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C#'"('" is just the beginning.
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Text
D#+!.('")Should get better over time.
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Your users want to H(0p!
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What if everything had an E&%" button?
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Edit directly in the Br#w)(r
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D$%'2A S"*"%+ document is a document.
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Cr#w&-S#!r+(&
Created and edited by enthusiasts
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Content will draw prospects in.E'2*2%'2 C#'"('"
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Encouraging
P*r"%+%p*"%#'will keep them coming back for more.
C#'"r%b!"%#'&
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Facilitate
C#..!'%"$.Enable customers to other customers.H(0p
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Users submit
Q!()"%#') Users ask
A')w(r)
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R#00 ",( Cr(&%").• http://creativecakesandcrochet.blogspot.com/2010/09/waaaaaaall-e-eve-eeeeve.html
• Rob & Lisa Meehan http://www.fotopedia.com/items/flickr-2015073450
• http://farm5.staticflickr.com/4148/5153539112_85c4a203e7_b.jpg
• http://www.bigsby.com/vibe/products/vibratos/bigsby-b5/
• Cafe racer: DiscoveryTV
• http://poetryblogroll.blogspot.com/2010/11/poets-united-anthology-discussion.html
• http://img.alibaba.com/wsphoto/v0/460728677/Free-shipping-Powerboard-for-Acer-3680.jpg
• http://www.brookemcglothlin.com/wp-content/uploads/2011/11/chalkboard.jpg
• http://blog.pestdefense.com/files/2011/08/Cricket.jpg
• http://mirrors.creativecommons.org/google-20061026/cc-logo.png
• http://blog.archive.org/wp-content/uploads/2011/05/ialogo.png
• http://mobile.github.com/img/github_logo.png
• http://blog.ninemultimedia.com/wp-content/uploads/2010/07/oldspice2.png