1.

• From web content to mobile conversations

>

Matt Lane

• Squiz2010 User Conference

• 26 November 2010

2.

Joe

Conversations

Mobile web

> 3. > This is Joe 4. > Joe runs a bar 5. > Joe doesnthave a website 6. > But he is on the web 7. > talking with his customers 8. > responding to blogs 9. > There are so many conversations 10.

Web Development

Ongoingsupport

• http://www.mobilewebbook.com/

• http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html

> some happen without him 11.

So what can we learn from Joe?

> 12.

2. Conversations

> 13.

2. Conversations

• Your organisationsweb presence is bigger than your website

> 14. > 15.

2. Conversations

• As long as youre not a bar, you probably still need your website

> 16.

2. Conversations

• The web is notjusta final resting place for published documents; it is a place for conversations.

> 17.

2. Conversations

• Your clients/stakeholders are talking about you*Are you listening?

> *And if theyre not, is that reassuring, or worrying? 18.

2. Conversations

• Word of mouth is the currency in the networked market

> 19. > 20.

We can build youa house

> 21.

You turnit intoa home

> 22.

You turnit intoa home

> 23.

3. Mobile web

> 24.

3. Mobile web

• Or the deck with the BBQ on it

> 25.

3. Mobile web

• Or the deck with the BBQ on it

• • Some people will never enjoy your BBQ

• • Other people are completely content with decks and BBQs

• • Some people will enter your home via the deck

• • Regular visitors will likely see both

• • You cant cook complicated things on the BBQ

> 26.

3. Mobile web

• 2007 is the year of the mobile web

> 27.

3. Mobile web

• 2008 is the year of the mobile web

> 28.

3. Mobile web

• 2009 is the year of the mobile web

> 29.

3. Mobile web

• 2010 is the year of the mobile web

> 30.

3. Mobile web

• 2011 is the year of the mobile web?

>

• who cares

31.

Matts argument for the mobile web:

• Most websites are bloated

• Mobile design forces focus

> 32.

Matts argument for the mobile web:

• Most websites are bloated

• Mobile design forces focus

> 33.

Matts argument for the mobile web:

• Most websites are bloated

• Mobile design forces focus

• Design mobile first* and watch your full site benefit

>

• * Not applicable to decks

34.

Who are your guests?

• Big on BBQs?

• Never eat BBQs?

• More likely to stay the weekend during the long winter months?

• A bit of both?

> 35.

From web content to mobile conversations

>

Matt Lane

• Squiz2010 User Conference

• 26 November 2010