CONTENT & CONVERSATIONS THAT DELIGHT

Content MarketingJennifer Burnham

@jennydburnham

Social Media Has Changed Marketing ForeverThe Largest Shift in 60 Years

Old WayUnsolicited One to many Untargeted Engaging Transparent Targeted

New Way

Recruiting EventsProduct MktgPR

SalesCampaignsSupport

Developers

Uncoordinated Action

Limited Insight

Intl

But Social Has Created Chaos for MarketingTactics and Tools Need to Adapt

#1 in Social Marketing

MeasurementSocial AdsContentEngagementListening

#1 in Social Listening

Workflow

What We’re Managing in Buddy Media

350Pieces of ContentPer Month

200+Content Contributors

129Individual Channels

Sales

Recruiting

Product Teams

Events

Developers

Coordinated Action

DeepTargeting

Aggregated Reporting

Enterprise Administration

Connecting Social to the Heart of CRM

Clicks on a Tweet

Watched a Video

Posted a Question

Read a Post

Viewed a Presentation

Became a Fan

Liked a Post

Re-Tweeted a Post

BrandMention

SEM Free Trial Contact Me Event Registration eBook Offer

Lead Scoring1

Campaign Attribution2

Personalization3

Social Customer Pro!le

Focused on Content That Delights

Retweets LikesComments

Shares

Positive Sentiment Collaboration

Get Your Digital Snacks

http://YouTube.com/Dreamforce

http://Blogs.Salesforce.com

http://Blogs.Salesforce.com

http://Blogs.Salesforce.com

Success

Col

labo

ratio

nSpeed

Alignment

Thou

ght L

eade

rshi

p

Breakthroughs

Knowledge

Openwins

Insight

@mariaignatova

@kevinwood

@vhaseman

@jennydburnham@kendallsf

CONTENT & CONVERSATIONS THAT DELIGHT

Content MarketingJennifer Burnham

@jennydburnham