from v to a
TRANSCRIPT
From V to AAbsolute Radio
Clive Dickens
October 2008
who am I?
Bennett Coleman & Co LtdTimes Of India
publishingPrivate Treaties
investmentTIML
radio, outdoor, web, events, film
history• 1993 Virgin Radio launches• 1996 Capital Radio agrees “merger”• 1997 Ginger acquires Virgin Radio and Capital deal fails• 2000 SMG takes over Ginger including Virgin Radio• 2006 UTV wants to merge with SMG, before withdrawing• 2007 IPO of Virgin Radio announced and fails• 2008 TIML UK Ltd buys Virgin Radio and launches
Absolute Radio Sept 29th
why not Virgin?whyWhy not Virgin?
100% Absolute Radio
key learn‘behave like the brand you wish to be’
Key learn : Cross Fade
“Hell, British Radio is getting exciting again. With the growth of online and digital Absolute is appearing at the right time”
For once, there’s a radio station that plays decent music. No other radio station has played the Beatles, Jimi Hendrix, and so many other greats. I, as an oldie-rock lover, have finally found faith in radio again.
“What a great mix of music, I have a vast range of musical
taste and it was so good to hear an entertaining and intelligent mix with NO repeats. To quote Paul Weller from yesterday’s
playlist – ‘That’s entertainment’….”
Key learn - Touchpoints
Key learn : Empower the Community
inviting communityinvolvement
Key learn : Mistakes can help
key learn Screaming Advocates
Key learn : platform agnostic
What is REAL MUSIC?
What is REAL MUSIC?“the song, not the video
playing, not miminggigs, not photo shoots
tour buses, not voice coachesbuilt to last, not flavour of the monththe lads from school, not an ad in The
Stagesomething to say, not something to
sell”
Key learn : Other sector successes
Key learn : be honest
Key learn : where the audience is
Key learn : where the audience is
Key learn – keep investing
Crossfade is ‘real’
What’s next?
