Ivan Turcin, IT Architect, IBM Croatia

2017

From Think to Outthink

©2017 IBM Corporation2

Companies are facing historic changes

“New

business

models are

challenging

us”

“We are

drowning

in data”

“My

systems

are not

keeping up”

“I am

too costly

to be

competitive”

“I don’t

know who my

customersare”

“An app is

disintermediating

me!”

“My industry

and business

are under

disruption”

©2017 IBM Corporation3

©2017 IBM Corporation4

0%

1960 20001980 2015

100%

50%

1911

Scales1931

Translator

system

1957

FORTRAN1928

IBM 80

Column

punch

card

1944

Mark 1

calculator

1962

SABRE

1961

Selectric

typewriter

1960

Hardware and

systems management

IBM

Revenue

(%)

IBM with a long track record of leading creative disruption

©2017 IBM Corporation5

Selectric typewriter

©2017 IBM Corporation6

1969

Apollo

mission

1971

Floppy

disk

1973 UPC

barcode

1973 ATM

machines

1911

Scales1931

Translator

system

1957

FORTRAN1928

IBM 80

Column

punch

card

1944

Mark 1

calculator

1962

SABRE

1964

System/360

1961

Selectric

typewriter

IBM

Revenue

(%)

0%

1960

100%

50%

1980

Services

Hardware and

systems management

Software Platforms

Mainframe Era

Revolution: the mainframe era

©2017 IBM Corporation7

0%

1960 20001980 2016

100%

50%

1969

Apollo

mission

1971

Floppy

disk

1973 UPC

barcode

1973 ATM

machines

1911

Scales1931

Translator

system

1957

FORTRAN1928

IBM 80

Column

punch

card

1944

Mark 1

calculator

1962

SABRE

1964

System/360

1961

Selectric

typewriter

Hardware and

systems management

1993

Blue Gene

1997

e-business

2008

Smarter

Planet

2010 Watson

Jeopardy!2000

IBM

eServer

1992

IBM Consulting

Group

2006

IBM

Information Server1996

IBM Net.Commerce

1997

Deep Blue

World Chess

Champion

1981 PC

1981 Excimer

Laser Surgery

IBM

Revenue

(%)

PC Era PC EraServices SoftwareMainframe Era

Services

Software Platforms

Revolutions: the PC era a new industry in services enterprise software

©2017 IBM Corporation8

The next revolution: IBM emerges

Cloud

Cognitive

Industry

IBM’s next era

0%

1960 20001980 2016

100%

50%

Hardware and

systems management

Services

Cloud PlatformCognitive

SolutionsCloud and

cognitive-led

to be half of

IBM...

...the other

half with it

embedded

©2017 IBM Corporation9

©2017 IBM Corporation10

Watson – Fighting Diabetes

©2017 IBM Corporation11

Dramatic technology forces are behind“creative disruption”

Digital commerce Cloud

The sharing economyMobile

IoT Blockchain

Cognitive AI

Machine learning

Data = THE

source of advantageOld intermediaries

no longer needed

Explosion of dataPervasive

Interconnectivity

34B connected devices in 2020 180 Zettabytes in 2025

©2017 IBM Corporation12

Solution for Aging Population

©2017 IBM Corporation13

IBM Chef Watson

©2017 IBM Corporation14

Watson @ Work – Wine

©2017 IBM Corporation15

How do we Design it? – Design Thinking

©2017 IBM Corporation16

Do you remember 1961 Selectric typewriter?

©2017 IBM Corporation17

— IDC

— IDC

— IDC

— Gartner

75%of developers to embed

cognitive into apps by ‘18

Industry-focused cognitive/AI

top Investment by ‘20

55% of new

Apps cloud native by ‘19

Hybrid becomes

the infrastructure

foundation for next

move of apps

... Want to try it? http://ibm.com/design/thinking/

http://bluemix.net

©2017 IBM Corporation18

©2017 IBM Corporation19

Something for the end – you can also try it