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Detailed analysis of the trends and drivers of the market with volume forecasts to 2019 The latest technology developments and the opportunities they afford Market opportunities and forecasts broken down by end-use segments and six geographic regions This 500+ page report is the definitive study of the growing industry of stand-up pouches. Included in this study are: Order Stand-up Pouches 2015-2019 or any of our other flexible packaging studies at: Stand-up Pouches 2015-2019 ...and more More flexible packaging studies from Packaging Strategies ...and more FROM THE RESEARCH LIBRARY Flexible Lidstock Packaging 2016-2020 Transparent Oxide-coated Films for Packaging 2014-2019 Barrier Materials for Flexible Packaging 2016-2020 Retort Pouches 2015-2019

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Page 1: FROM THE Stand-up Pouches 2015-2019 - Powercast Co.€¦ · the market with volume forecasts to 2019 The latest technology developments and the opportunities they afford Market opportunities

Detailed analysis of the trends and drivers of the market with volume forecasts to 2019

The latest technology developments and the opportunities they afford

Market opportunities and forecasts broken down by end-use segments and six geographic regions

This 500+ page report is the defi nitive study of the growing industry of stand-up pouches. Included in this study are:

Order Stand-up Pouches 2015-2019 or any of our

other fl exible packaging studies at:

Stand-up Pouches 2015-2019

...and more

More fl exible packaging studies from Packaging Strategies

...and more

FROM THE

RESEARCH LIBRARY

Flexible Lidstock Packaging 2016-2020

Transparent Oxide-coated Films for Packaging 2014-2019

Barrier Materials for Flexible Packaging 2016-2020

Retort Pouches 2015-2019

PS_Study_full_0316_StandUpPouch_7-875x10-5.indd 1 8/3/16 11:49 AM

Page 2: FROM THE Stand-up Pouches 2015-2019 - Powercast Co.€¦ · the market with volume forecasts to 2019 The latest technology developments and the opportunities they afford Market opportunities

Unauthorized reproduction in whole or in part prohibited without permission of publisher

Millennials are definitely a generation that marks an official break in the traditional societal norms, but how does this affect packaging? It affects more than one might initially think. A big change in grocery stores' layout and packaging comes from new data collected that reveals millennial men are frequenting grocery stores and doing the marketing more regularly than past generations. “The reasons for those shifts are twofold, experts say. Gender roles are shifting, which means men are taking on more household responsibilities.” (The Washington Post, July 17, 2017) Therefore, as a result, the food packaging industry has gradually started creating brands with packaging that will assumedly appeal more towards the masculine demographic. New companies have been formed, and old, established names have hopped on this trend. Grocery markets are stocking these new goods and creating displays targeted at the male market shopper.

The research reveals many things about the shifting dynamics and responsibilities for the modern family. A recent Men’s Health magazine survey reported that 84% of men participating now do the "primary meal marketing" in their households, which is almost a 20% surge from a decade ago. How do manufacturers and grocery stores deal with the changing shopping demographic? As a result of recent data, groceries and food packaging manufacturers are beginning to make and stock more gender-specific packaging and products. These new products are more likely to be bought by men as opposed to women, because of a few recent discoveries.

Men’s Shopping Strategy: Hunt and Go Men’s shopping strategy is unique and different compared to women. Any couple who has been living together for a long time will tell this tale a hundred times, but now there is research and data to explain it. Men’s shopping patterns are not terribly strategic, nor are they methodical. There’s no store note or weekly meal planner in their pockets. According to a Kellogg’s study conducted in 2015, male shoppers come to the store without a weekly or even same-day meal plan in mind. Men walk in to a supermarket to buy what they need in the present, or that night for dinner, whereas women are ready to stock up for a week or possibly two, depending on their schedules.

Unbiased global packaging intelligence and analysis

Volume 35, No. 15August 31, 2017

IN THIS ISSUEMen’s Marketing Makeover ............................1

Pack to the Future ............................................ 3

Compact Labeler .............................................. 4

Small Packages with Distinction .................. 5

Foodie’s Corner .................................................8

Innovative Glass & Metal Packaging ...........9

Street Talk ......................................................... 12

Dr. Charles Greene, Powercast Corporation ....................................6

Manly Men continues on page 10 g

Manly Men and their Market Makeover

EXECUTIVE SUMMARY

Page 3: FROM THE Stand-up Pouches 2015-2019 - Powercast Co.€¦ · the market with volume forecasts to 2019 The latest technology developments and the opportunities they afford Market opportunities

Order Beer Packaging to 2018 or any of our other food, beverage, and pharmaceutical

packaging studies at:

More food, beverage and pharmaceutical packaging studies from Packaging Strategies

FROM THE

RESEARCH LIBRARY

Detailed analysis on trends and drivers specific to each industry

Current consumption and consumption forecasts

Market opportunities and forecasts broken down by end-use segments and 26 geographic regions

This study examines the beer and beer packaging industry with 114 pages of detailed data like:

Beer Packaging to 2018

...and more

...and more

Beer in PET vs. Glass Bottles

Meat, Poultry & Seafood Packaging

Pet Food Packaging

World Food Containers

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Starbucks Rewards members will be taking note of a new promotional tool Starbucks is releasing this fall. The company will begin to roll out more of its new, cloud-based Digital Flywheel program, supported by artificial intelligence. The new program will suggest food and drink items the consumer hasn’t discovered yet—based on previous purchases and tastes.

The technology behind this program is so advanced, it will even take into account the weather forecast to predict consumer needs. Suggestions will also vary depending on the weekend or holiday, as opposed to a regular workday. A personalized birthday selection will

also be offered. The new program even recognizes when a costumer frequents a different Starbucks, away from their regular location. Fans of Starbuck’s business model and the company itself predict even more use of this mobile personalization technology in the company’s future. The Digital Flywheel program will enable Starbucks to offer special benefits to specific groups of customers and put out new ways to order its products. Some may consider this tactic intrusive, but artificial intelligence being used to generate sales and height-en consumer engagement is a business strategy that has the potential to yield long-time benefits. PS

Editor’s note: For some, this innovative technology awakens fears of 1984-like, Big Brother-type monitoring. Others might see it as a useful tool for companies to engage consumers and generate specifically targeted sales. Whatever your opinion, it most likely isn’t the last we’ll see of this type of super-targeted marketing using the latest AI technology.

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Pack to the Future

Every Sip You Take…They’ll be Watching You

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Compact Labeler for Craft Brewery & Spirits Bottlers

With the Innoket Roland 40, the KHS Group is launching a compact labeler to market. The machine will be premiered at this year’s drinktec trade show in Munich, Germany (Sept. 11-15). The KHS Innoket Neo’s little brother has a capacity of 2,500-25,000 bottles per hour and is thus specifically tailored to the requirements of craft breweries and spirits bottlers. The Innoket Roland 40 can be fitted with various labeling stations and is characterized by its ease of use and the accustomed high standard of quality offered by KHS. “The new machine is specially geared towards lines with a smaller output,” explains Cornelius Adolf, Labeling Product Manager at KHS. During development, particular

attention was paid to simple operation and a high degree of economy. The table machine is not only of interest to craft breweries but also to companies in the food and non-food industries, such as manufacturers of canned food, pet food or shampoo. The standard version of the Innoket Roland 40 comes with two cold-glue stations. This allows shoulder and neck labels to be applied at two levels by the first station, for example, with the second station affixing back labels to the bottles. Alternatively, self-adhesive stations, a combination of cold-glue and self-adhesive technology, and hot-melt labeling processes can be used. Inside the Innoket Roland 40 are countless quality-

determining components taken from the established high-performance KHS Innoket Neo labeling machine. These include the carousel, infeed and discharge stars, folding doors, installation and format parts and guides; and, on the cold-glue station, the gripper cylinder and label magazine. The servo-feed screw found on the Innoket Neo has also been applied and integrated here, permitting gentle bottle stops.

Opportunities Abound The new KHS development also provides many different opportunities for extension, enabling individual labeling tasks to be realized. It is possible, for example, to equip the Innoket Roland 40 with the KHS VarioDrive electronic bottle plate control system. Other options include mechanical alignment by side or base notch, or swing-top closure in the infeed star and the fitting of traveling applicators. The latter can be used for cap or lid labels. L- and U-shaped labels—such as for the tax-revenue stamps on spirits bottles used in Europe—can also be labeled and rolled on. Optional sensors check for the presence of labels at certain points, such as in the label magazine or on the gluing roller, and for other factors, like broken bottles. With its many expansion options, the KHS Innoket Roland 40 is perfectly suited to cater for all requirements in the small-capacity range. PS

The Innoket Roland 40 is the little brother of the Innoket Neo, suitable for outputs of between 2,500 and 25,000 bottles per hour.

Picture source: KHS Group

With the new KHS system, individual labeling tasks for a diverse range of bottle formats can be performed.

Picture source: KHS Group

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Small Packages with Distinction

Custom packaging is taking off, because of sites like Etsy and small online businesses. One of the first custom-packaging sites to allow customers to design, proof and order boxes online, without any setup costs or order mini-mums, was Distinct Packaging. This unique company makes it easy and affordable to craft a unique box without the hassle—and with just a few, simple steps. Creating the design, adding the finishing touches and ordering is done online with consumer-friendly, easy-to-use software. Distinct Packaging was started by Dwight Blaha and Randy Barron, two well-known industry veterans. The pair have more than 30 years of online customization experi-ence. Distinct Packaging allows the consumer to have more of a say in their custom-packaging experience. According to the company, “Using an innovative tool that takes the confusion out of the custom-packaging process, the company allows every business to have easy access to quick and affordable custom packaging.” The user-friendly tool aids businesses in distinguishing their brands; generating excitement about products; and encouraging customers to share their purchases, thus creating repeat business. Distinct Packaging and its family of brands is dedicated to bringing cutting-edge technolo-gy to customers. The boxes are available in three different styles and a variety of sizes. There’s a shipper box, a mailer and pizza boxes, which are used for other types of food items, as

well. The company stresses its use of high-quality materi-als, state-of-the-art printing and cutting-edge technolo-gies. This company can make boxes for any size order, so it is great for the average consumer’s needs, as well as for small business owners. Shoppers can also purchase holiday gift wrapping, wedding gifts, party favors or business packaging. Distinct Packaging calls itself the brand for all types of consum-ers; it certainly makes ordering and designing unique packaging simple, fun and easy. PS

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Dr. Charles Greene is the CEO and Chief Technical Officer of Powercast Corporation. He has more than 17 years’ experience in the Radio Frequency (RF) field, including 14 years at Powercast. Dr. Greene is an expert in wireless power transfer, antenna design and RFID. He has 20+ issued U.S. patents and many other foreign and pending patents in the wireless power and

RFID fields. Dr. Greene has published many articles and presented at various industry-leading conferences in the U.S., Europe and Japan. He received a BS, MS, and Ph.D. in electrical engineering from the University of Pittsburgh in 2001, 2002 and 2006, respectively.

1. What is your role as Powercast’s Chief Operating & Technical Officer? I have been at Powercast for 14 years, so I do a little bit of everything. In general, I manage day-to-day operations of the business and technical direction for products and R&D.

2. Powercast recently announced what you claim are the industry’s first RFID Sensor Tags which can include multiple environmental monitoring sensors on a single tag. Why would that be important? Yes, our new Multi-Sensor RFID Tags are unique in

that they can accommodate multiple sensors (temperature, humidity and light, initially) in a single tag, and can transmit their sensor data from up to 10 meters (32ft), while industry-standard RFID readers are interrogating them. They enable cost-effective monitoring of multiple environmental conditions, because there’s no need to purchase separate tags. They cost between

$10-35 apiece, depending on volume and whether or not they include a battery. We also plan future sensors for monitoring vibration, tilt, stress, pressure, moisture and biometrics.

3. What is RFID technology? What are some of the benefits of Powercast’s Multi-Sensor RFID Tags? RFID is Radio Frequency Identification. Our new RFID Sensor Tags use UHF (Ultra High Frequency) for communication and for power. We offer battery-free (PCT100) and rechargeable battery (PCT200) versions for different situations and with different benefits. For battery-free monitoring, our PCT100 generates enough power for operation purely by harvesting it from a standard RFID reader. Our chips inside the tag very efficiently harvest the RF field from the reader and convert it into energy to read one or more sensors and transmit the data. This version is good for sensor reads at checkpoints along a package’s journey, where the tag can power itself from the energy harvested while in an RFID reader’s field. If you’ll need to collect and store sensor data throughout a package’s journey, rather than just at checkpoints, our PCT200 data logger contains a rechargeable battery to power the sensors. It has the unique ability to recharge itself from an RFID reader’s field, and you can wirelessly charge one or hundreds of tags all at once without cords. This version can log data for up to one month before an RFID reader must download the data, which, as mentioned, also recharges the battery.

4. What types of packaging applications will benefit from the new RFID Sensor Tags? The tags are useful anytime it’s necessary to monitor data to ensure the goods inside a container or box don’t fall outside of acceptable parameters. You place a tag inside and interrogate it along its shipping journey. We also designed the tags so they work with existing RFID reader infrastructure—the same readers companies already use to manage inventory or assets. Consider the cold chain. You can monitor the temperature and humidity inside a container without

EXECUTIVE SUMMARY

Dr. Charlie Greene, Ph.D.

Powercast’s Chief Operating &

Technical Officer

Its back side provides a glimpse inside the RFID Sensor Tags to the electronics necessary to read the sensors and the sensors

themselves. Multi-Sensor RFID Tags—temperature, humidity and light sensors—are available now, with more sensor types planned.

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having to open it and let air in. As an example, you can include ice packs when shipping an epoxy product to maintain a cold temperature and avoid deterioration. It’s simpler to reject shipments without having to open boxes if the RFID reader shows the temperature is too high. Additionally, a “find tag” feature allows you to locate a particular package by its RFID number, which will blink an LED on its tag. This is helpful when there are multiples of the same item or a large number of items. Now here’s a marketing application instead of a shipping one: Our wireless power technology can also illuminate packaging for brand differentiation. If two competitive products are side-by-side on a shelf, the illuminated one will draw attention. The wireless power aspect will also make the product interactive, because the illumination will change intensity as the customer moves the product closer to or farther away from the shelf containing the wireless power transmitter.

5. The Powercast PCT100 and PCT200 SuperTags are said to “enable RFID-based monitoring of environmental conditions, including temperature, humidity and light level.” Under what types of conditions/applications might these features be most useful? Here are condition-monitoring situations where the RFID tags are most useful:

• Temperature-sensitive pharmaceuticals or perishable products throughout their shipping journey

• Moisture-intolerant assets without opening the container to check each one

• Temperature of machine parts before they overheat and cause damage

• Manufacturing processes where moisture detection is an essential part of quality control

Shipping, in particular, needs condition monitoring. Valuable goods are typically handed off to a third party. Obtaining data about the journey can help determine if and when an event occurred that may have compromised the integrity of the goods.

6. Tell us about the PCT200 family’s rechargeable battery. What are its unique advantages? Our PCT200 data logging tag uses a thin, lithium ion battery that is unique in its ability to wirelessly recharge from an RFID reader’s field. Competitive data-logging tags are disposable or require a wired recharge. When

numerous devices are deployed, a wired recharge becomes very cumbersome, whereas our tag enables easy wireless recharging of many devices simultaneously.

7. Can you explain why other passive RFID tags aren’t sufficient for some of the applications Powercast’s product is targeting? We believe that one or more of the following limits other solutions: short read range; loose sensor accuracy; or the inability to leverage existing RFID readers requiring a custom reader. Powercast’s solutions provide long read range, high accuracy sensing and also leverage standard RFID infrastructure.

8. What applications will Powercast’s tags address with their long read range that weren’t possible with existing RFID or other technology? Long read range allows a single RFID reader to cover more volume, i.e, fewer readers interrogating an area will reduce infrastructure costs. And, typically, the infrastructure is already in place and is designed for the read ranges of standard ID tags. Our tags have comparable read ranges to standard ID tags, so no changes are required to the infrastructure. Long read range (high sensitivity) also allows the tag to work better when there is not a direct line of sight. Materials between the tag and reader attenuate the RF signal, shortening its read range. If you start with short read range and shorten it, you may no longer be able to read the tag. With Powercast’s long read range to start, we can tolerate a reduction caused by attenuating materials and still have meaningful read range. As an example, a Powercast RFID sensor tag may be in each box stacked on a pallet. The boxes in the center must be read through the other boxes and their contents, which causes attenuation. Our long read range provides a very robust solution.

9. Do you see any new/exciting technological developments in the future in either sensor technology, smart packaging technology or any other packaging-related areas? As we continue to drive down the cost of our wireless power technology, I think that wirelessly powered, illuminated packaging will become very interesting. Our technology can already be used on higher cost packaging, but advances will allow us to illuminate less expensive packaging, growing the potential market size significantly. PS

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Have your Coke and Recycle, too: Coca-Cola’s New Packaging Strategy in UK

A lot of things are happening in Great Britain concerning Coca-Cola’s bottling partners known as the Coca-Cola European Partners, or CCEPP for short. The partners have already made promising progress in sustainability in recent years, but both companies are continuing to hone in on their primary agenda: recycling. The partnership has announced their newest three-part strategy; to help improve the recyclability of their product packaging; to work with the government improve the use, function and growth of recycling facilities; and spreading recycling awareness to the public. First, the CCEP has agreed to continue moving forward with innovations and improvements to its already sustainable packaging. The CCEP guarantees that all its cans and bottles are 100% recyclable, using recycled materials to obtain these results, but CCEP is going to build on this packaging and go even further. The company has ambitious plans to double the amount of recycled plastic in every one of its PET bottles. CCEP will be utilizing its long-term partnership with Clean Tech to achieve these outcomes. Clean Tech runs Europe’s largest and most progressive plastic bottle reprocessing facility in Lincolnshire. It is backing up the circular economy in Great Britain by permitting recycled

bottles to return to store shelves, as part of new packs, in as little as six weeks. Secondly, Coca-Cola in Britain wants to work with and progress the UK’s recycle policies and facilities. The UK’s recycling system is in need of some reforms: The company’s goal is to get more packaging recovered and recycled. Coca-Cola already has a partnership with the Governments of Great Britain to improve the current packaging recycling system, so they are already off to a good start. Additionally, the company wants to improve Great Britain’s circular economy by championing well-made original inventions that have the probability to increase packaging collection and recycling rates. Finally (and perhaps the most ambitious part of the three-step strategy) is the company’s decision to launch a multi-million-dollar communications campaign designed to inspire more people to recycle. Coca-Cola is committed to investing in consumer communication to encourage recycling behavior change. The company is banking on the power of its brand name to inspire more consumers to recycle. It is estimated that the campaign will reach 35 million Britons by the end of this year. Lastly, Coca-Cola also created a different recycling message to feature on its bottles. This new message is guaranteed to be promoted to 6 million festivals goers and events this year. PS

Foodie’s Corner

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Innovative Glass & Metal Packaging

Ardagh Group’s stand at drinktec 2017 promises an inspiring display of the latest innovations in glass and metal packaging. “Reveal Impact” is the company’s exciting new product in aluminum cans. Using a two-stage thermochromic solution, customers are given the option to reveal hidden messages or promotional slogans on the beverage can. The Matte & Mirror Impact innovation, available from 2018, allows matte and shiny contrasts on aluminum cans commercially for the first time. The award-winning Nitro Can, launched to capitalize on the sense-enhancing nitro coffee trend gaining momentum throughout Europe, will also be on the stand for visitors to experience. Visitors can try the “pull and tap” solution, which is available for Ardagh Group’s 3.1-and 5-liter metal party kegs. This new tapping system delivers an easy and professional way of serving a freshly poured beer. Glass innovations include novel, new and customer-interactive powder finishes never seen before in the glass

industry. And, for the first time, in-house designers will give visitors a hands-on demonstration of the brand-enhancing Sculptured Embossing glass design technique, which takes glass design definition to a whole new level. Loretta Dignam, Group Marketing and Communications Director, comments: “Drinktec is the ideal platform this year for Ardagh Group to demonstrate our exciting and innovative new glass and metal packaging products.” She adds: “Innovation is a priority throughout Ardagh Group and will continue to be intrinsic to the Group’s success strategy. We invest in research that provides us with insights into how consumers interact with packaging, giving our designers and technologists the guidance to develop innovative ideas that respond to current and emerging trends. Collaboration with our customers and suppliers is central to our innovation philosophy, enabling us to share how ideas can become reality. The result is creative thinking throughout the organization, from design to delivery, and our customers reap the rewards.” PS

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With millennials remaining single into their thirties and more families working full-time jobs, men are often left with the task of marketing.

Men Are Meat LoversStudies have also shown that men are more likely to buy pricey cuts of meat, compared to women. This is because “…eating like a bird and dining on salad is feminine, while eating large portions and plenty of red meat is manly. These oversimplified representations of female and male eating habits may seem outdated, but research shows they persist for many of us.” (WP, Jan. 25, 2017)

Name Brands have Manly Meaning Men are more likely to be influenced by brand names and reputation, because they are more likely to buy what is straightforwardly visible—and easy to spot and grab. As a result, supermarkets have begun adding more special displays in their stores and rethinking their organization.

“Consider organizing aisles and displays around shopper missions, like ‘lunchbox essentials’ or ‘tonight’s dinner,’ and calling out these sections with clear signage so the male shopper can quickly find what he is looking for.” (WP, July 17, 2017) Some displays will make quick-and-easy pairings, like meats with barbeque sauce; or wine alongside cheese plates and glassware. Setting up these new displays makes the shopping experience more stimulating and fun, which is important, because men are inclined to be frustrated in store scenarios. Men’s general mindset is much more grab-and-go, as opposed to women’s gatherer mentality.

New Products Marketed Towards Men There are some old and new brand names sprouting up in supermarkets that are advertising products and tailor-making them specifically (and sometimes exclusively) with men in mind. The products take the lessons learned from all the gathered data to heart. However, some products execute better than others.

Lesson Learned: Dr. Pepper 10 Dr. Pepper launched an ad campaign to premiere its diet soft drink, Dr. Pepper 10, named so for its being a 10-calorie beverage. It was designed to appeal and be exclusively marketed to men, so much so that the company’s slogan and ad campaign revolved around the idea that Dr. Pepper 10 was "not for women." The idea behind a diet soft drink being target to men is appealing, because there hadn’t been attempts to corner the male diet soft drink market. Research suggested men tend to avoid diet drinks, because they aren't perceived as a masculine product. Be that as it may, the campaign

for the beverage was perceived as a flop, because they basically eliminated a primary demographic for diet soft drinks in their advertising campaign slogan: women.

Done Well: Powerful Yogurt The Powerful brand has a powerful message and a niche that desperately needs to be filled in a working man’s life-style: breakfast. According to the company’s website, the brand decided to hop on the male market, because as consumers, they noticed that dairy

Manly Men continued from page 1g

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companies were purposefully and directly catering to women, completely missing out on selling to the other half of the population. In 2013, Powerful Yogurt designed the first dairy product for the needs of active men. They were successful in this venture for a few key reasons.

1. They acknowledged a need in male shoppers and fulfilled it by making a product that wasn’t overtly femi-nine. The black, minimalistic packaging drives home this point in a big way.

2. This product carefully follows research showing that dairy products are a perfect, natural source of protein that is a filling and high-octane component of the male diet. However, according to the product’s website, “…there weren’t any offerings that were encouraging men to fuel up on healthy dairy products, rather than highly processed snack foods and synthetic protein powders.” The company took control and catered to this need.

3. The brand created a product that was high in protein and organic. This caters to active millennial men and women alike, because they gravitate towards high-quality foods, and high-protein content is especially appealing to men on the go.

This is just the beginning of products changing to cater to the emerging male grocery-shopping demographic. New data is constantly being gathered and evolving with new male trends and lifestyle changes. Creating products and packaging that will help enhance men’s grocery experience has much potential—like a roller coaster that only goes up. PS

The Global Market for Beverage Cans, 2016 Edition

PET Bottles 2015-2019

The Outlook for Metal Cans 2016 edition

Anti Counterfeit, Brand Protection & Tamper Evident Solutions —

Packaging Strategies has been providing informed news and analysis on consumer goods packaging to the world’s packaging leaders since 1983. Trust us to help you find studies on the topics that matter to you.

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STREET TALK: INTELLIGENCE FOR THE INFORMED PACKAGING EXECUTIVE

Single Wine Cans—An Offer We Can’t Refuse

Pack Mentality

One company’s move updates the canned still wine category by bringing an elevated level of quality and authenticity to the segment. Francis Ford Coppola Winery released its popular Diamond Collection white wines in cans. The winery added three premium quality Diamond Collection whites—Chardonnay, Pinot Grigio and Sauvignon Blanc—to its flagship portfolio. In 2002, the winery began producing canned wine. In 2004, it debuted stylish Sofia Minis (18ml mini aluminum cans filled with Sofia Blanc de Blancs sparkling wine), in an effort to make premi-um wine more accessible. Over the years, the canned phenome-non grew rapidly, as other producers entered the category and consumers flocked to the single-serve options for their conve-nience and portability. The move updates the canned still wine category by bringing an elevated level of quality and authenticity to the segment. The 250ml cans are available in a portable and lightweight 4-pack that's environmentally friendly and recyclable. PS

Crave is a new line of pet food that is described as “ancestral," a phrase that refers to what animals eat in the wild. An ancestral diet for dogs and cats is one very high in protein and created for the pet owner who believes animals should be fed food that resembles what they ate in the wild. The Brighton Agency, St. Louis, Mo., created the design for the new line of pet food for Mars. The packaging focuses on the eyes of the animal, putting the connection of the dog and its ancestor—specifically, the wolf—in focus. The same idea follows with the wild cat. The eyes are framed by jagged, ripped paper that provides a sharp focus on the eyes. "The eyes are the windows of the soul, it is said, so we thought that by emphasizing their brightness and making them pop on the package, the product itself would be disruptive on the shelf and draw the consumer to the product," said J.D. Guenther, Creative Director, Brighton Agency. The food was developed to feed their "instincts," which harkens back to the wolf motif and idea of the wolf pack. The packaging is more important than ever, because it has to stand out on the shelf, as well as online. At online sites, the consumer sees hundreds of bags, so making an attention-grabbing package is truly staying ahead of the pack. PS

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STREET TALK: INTELLIGENCE FOR THE INFORMED PACKAGING EXECUTIVE

Smart Whiskey Bottle

The art of distilling whiskey is centuries old, but that doesn't mean 21st-century technology can't enter the equation. In the case of this NFC-equipped Johnnie Walker bottle, the tech has entered more on the marketing side, but it's an interesting application, regardless. The prototype bottle, created by drinks giant Diageo and Thinfilm (a company specializing in printed electronics based in Oslo, Norway), uses close-range wireless technology for everything from inventory to advertising. The NFC tag is built into the label and barely noticeable, like the RFID anti-theft tags slipped into books. It works like a wireless barcode for tracking the bottle's delivery and store stock, but also lets the buyer scan it for coupons, cocktail recipes—or even a warning if the bottle has already been opened. Of course, that also opens the possibility for "targeted and timely marketing messages," as the company's press release puts it. Editor’s note: See Starbucks story, page 3, this issue. There are no plans to put these smart bottles on shelves just yet, but it isn’t just a concept item: The smart bottle was on display at the Mobile World Congress convention in Barcelona earlier this year. PS Picture credit: Thinkfilm

Flipping Out

LINDAL Group, a worldwide leader in aerosol packaging, today announced the launch of its new FlipClassic, an insert-less actuator with an integrated cap as a compelling alternative to more costly twist-lock actuators. FlipClassic is a highly cost-efficient and ergonomically appealing design that is ideal for regional brands and contract fillers in competitive and promising market sectors, such as the personal care market. Its fresh, contemporary design delights consumers by solving the common problem of lost caps—especially in the case of the fast growing travel-pack product sector, where undesired actuation is a concern.

Unlike more costly twist-lock and traditional cap-plus-actuators, FlipClassic is crafted with its cap and actuator securely hinged. FlipClassic’s one-handed operation has become a desired consumer gesture, thanks to the global acceptance of hinged closures on tube-based personal care products such as shampoos. FlipClassic is a 35mm-diameter actuator fitted on the mounting cup, suitable for a wide range of aluminum cans available on the market. In addition, a cap-integrated actuator for PET containers is in development. LINDAL Group is proficient in the design, manufacture and sale of valves, actuators and spray caps used in aerosol products. The Hamburg, Germany-based company has more than 50 years of experience with innovative dispensing solutions for the cosmetics, household, pharmaceuticals, food and technical industries. The company is renowned for its innovative designs, which deliver optimal functionality and return on investment. Many of the world's most prestigious and trusted brands choose this company. For further information, visit www.lindal.com. PS

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R e g i s t e r N O W a t W W W.G L O B A L P O U C H W E S T . C O M

Global Pouch West returns to Anaheim!This year’s event includes 10+ hours of networking and 13 educational sessions with 22 speakers, including presentations from Pacific Bag, Bare Bones Broth, The Blake Project, Tahoe Trail Bars,

Perspective: Branding, Flexpacknology, Jindal Films, ProAmpac, and many more!

Join us as we explore A WORLD OF FLEXIBLE PACKAGING.

GLOBAL POUCH

A WORLD OF FLEXIBLE PACKAGING

December 5-7, 2017Anaheim Marriott

Anaheim, CA

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