From purposeto practice

CEO ING in the Netherlands

Vincent van den Boogert

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Everybody is an athlete

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Creating a better everyday life for many people

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WHY WHAT HOW

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WHY WHAT HOW

25%

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20%

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#1

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93%93%

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93%93%

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So, money matters

But…money matters

are so….

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Each day we spend 3 hourson our mobile phones

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WHY WHAT HOW

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WHY WHAT HOW

Past Future

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Kantoor Amstelveen

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Kantoor Amstelveen

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Kantoor Amstelveen

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15.000 5.750.00030

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financialempowerment

contactfrequency

relevancy= x

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For 8 million customers in the Netherlands

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WHY WHAT HOW

DO BE

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Actionable insights make financial planning part of daily life

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WHY WHAT HOW

ACT ARE

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Over 300 squads working towards their own purpose

A squad is your home

A squad is autonomous

A squad has a clear purpose

A squad is multidisciplinary: business + IT

A squad does not consist of more than 9

people

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Ambition over targets

1. A purpose should always include a vision on society

2. Supports the business model

3. Fits the future, rooted in history

4. Appealing to customers & employees

5. Organise to deliver on this purpose

From purpose to practice, from PowerPoint to reality

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purposeful

empowering

modest

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Thank

you

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