from podcast to media personality

MEDIAPERSONALITY

FROM PODCAST TO

RANDALL LIBEROWITH

MEDIA BRAND

CONTENT CREATION DISTRIBUTION &INTEGRATION

Part 1

Part 2

MEABOUT

WWW.RANDALLLIBERO.COM

STORYYOUR

How do you communicate that story through the content you are creating?

How do you communicate your core value proposition through your story?

What is the most important benefit, promise and/or offer you have for your listeners?

What is the ideal listener’s personal gain by tuning in?

KNOWLEDGEYOU ARE SELLING

KNOWLEDGEYOU ARE SELLING

AN EXPERIENCE

AUDIENCEBUILDING

STEPS TO

•attract•engage•response

•retain

NOW IT GETS TECHNICAL…

Part 2

CONTENT CREATION DISTRIBUTION &INTEGRATION

CHOICES

>DIY MEDIA

*MEDIA PARTNER

CHOICES

>PODCAST WEBSITES >INTERNET LIVE

BROADCAST PLATFORM

CREATING MULTIPLE POINTS OF PRESENCE ONLINE

MEDIA INTEGRATION

Mobile App S

Social Chanl

s.Podcast

DIR

Articles

Press Releas

es

Blogs

Widget Player

E-Mail

Visual Mktg

Video

Your Websit

e

Live Radio Site+Host Channel

SEO central

Live Radio Site

MEDIA INTEGRATION

Your Website

MEDIA INTEGRATION

Podcast

DIR

ITUNES

ITUNES Podcast

DIR

Blogs

MEDIA INTEGRATION

Widget Player

MEDIA INTEGRATION

REPURPOSING, REPACKING, RESELLING

AUDIO CONTENT

REVENUE GENERATION

•books / e-books•CD sales, online podcast subscriptions

•Speaking, Teleconferences, trainings

•Education: subscribe, PPV, video

AD SPOTS / BANNERS / VIDEOLIVE MENTIONS / FEATURED INTERVIEWS

RADIO ADVERTISING

REVENUE GENERATION

PERCEPTIONIT’S ALL ABOUT

PEOPLEAND

PEOPLECONNECTING TO

ONE MORE THING…AND

MEDIAUSE

CONSCIOUSLYTO CHANGE LIVES

www.RandallLibero.com

from podcast to media personality

Business

social website

selling knowledge

randalllibero

story

communicate

blogs