from notification to participation slide share
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From Notification to Participation
How an Enterprise Social Networking approach may transform the way a company promotes talents in the organization and becomes ready to face the new 21st century challenges
Business. Made Social.©2011 IBM Corporation
Why does “Collaboration” matter ......in the context of what is your company's reason to exist ?
Why loosing your time listening about “Collaboration” and “Social” ?
What is in for you (as en employee) and for your enterprise ?
The world has become very complex...and very connected!
And work is no more linear as it was...when everything was planned and processes well-defined !
Every employee is asked to become an “entrepreneur”
Not simply executing actions but, rather, providing solutions to problems
Image from http://www.jeune-dirigeant.fr/011-458-L-entrepreneur-est-il-un-joueur-2.html
But what will always be importantfor any enterprise are
No Ideas, No Talents=
No Innovation
THE IDEAS
THE TALENTS
8
CEO focus over the next 5 years
Source: 2010 CEO Study Q13: “Which of the following dimensions will you focus on more to realize your strategy in the new economic environment over the next 5 years?” (n=1,523); 2011 CIO Study, Q13: “Where will you focus IT to help your organization’s strategy over the next 3 to 5 years?” (n=3,018)
CIO focus over the next 5 years
Getting closer to customer
People skills
Insight and intelligence
Enterprise model changes
Risk management
Industry model changes
Revenue model changes
Insight and intelligence
Client intimacy
People skills
Internal collaboration & Communications
Risk management
Enterprise model changes
Industry model changes
Revenue model changes
88%
81%
76%
79%
71%
66%
57%
55%
54%
54%
50%
48%
39%
35%
64%
Source: IBM Institute for Business Value, The Global CFO Study 2010
Pressure to reduce cost base
Need to faster decision makingDemand for external transparency (e.g. Borad, shareholders, taxpayers, regulators)Product / service demand growth
Ability to attract and retain talent
Potential access to short-term liquidity / long -term capital
78%
74%
56%
61%
40%
CFO focus over the next 3 years
69%
CEOs, CIOs, CFOs are aligned... … on insights, clients and people skills !
So, if we want to survive in this changed (and changing) world...
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… we need to learn how to manage such complexity!
This is not only important for the “enterprise”....
In this complex world, we all need others to properly
do our job!
Actually, we collaborate because we have no real alternative
We cannot survive to the complexity using only our brain
Image Source : http://lifehacker.com/5689763/dont-do-it-yourself-getting-help-with-your-diy-projects
Let's ask the right questions...on the relation between the world of “collaboration” and the business objectives of an enterprise
Would it be possible to better foster, incubate and cultivate new ideas ?
And HOW ?1
Would it be possible to better exploit those talents ?
And HOW ?2
15
Can talents contribute to the Intellectual capital of the enterprise ?
IBM CEO Study 2010
And HOW ?3
Creativity is the most important leadership quality for next 5 years
Let's open the bag of issues in a typical organisation
Let's start from what we are missing today
Would it be possible to know who has that precise skill...
....I urgently need to accomplish my task ?
Don’t assume you know where skills are They aren’t obvious
Who created it?What experience or skills do they have?
What have others said about this?How have they used it? How have they tagged it?
Do not know yet....
Which one to use ?
Maze to information
The Knowledge Sharing gap
Organizational boundaries
Silos of Content
Information Loss
Communities and Teams
The big picture
Would addressing those point help making the enterprise more effective ?
Do they make sense to you (employee) and to your enterprise ?
Actually, we are not discovering these issues today....
We tried several paths....
We tried with email...E-Mail has been synonym for Collaboration for the last 2 decades....
33
But now we realize that, whilst important...
e-Mail is certainly not the only way to collaborate
We tried with Portal... Pushing Content
But it is always a one-way communication
Someone has the right to write...… and many have the duty to read !
36
We tried with Document Sharing...
… butknowledge
is no moreonly in our
documents
37
Actually, we have always known that....
knowledge
is in our relationships
38
The opposite of NETworking
isNOT-working
So, perhaps, in this changing world we start realizing that
When hunches collide… “Where Good Ideas Come From”
by Steven Johnson
Credit graphics to RSA Animatehttp://www.youtube.com/watch?v=NugRZGDbPFU
When hunches collide…you often get breakthroughs
“Where Good Ideas Come From”
by Steven Johnson
Credit graphics to RSA Animatehttp://www.youtube.com/watch?v=NugRZGDbPFU
So, perhaps this is right moment you should consider “Social Business”
And why does this matter to you and to your enterprise today
42
What is NOT and Enterprise Social Network ?
A way to build your “backup plan” ....
43
What is NOT and Enterprise Social Network ?
A way to find new friends
44
So, what is anEnterprise Social Network ?
And why should we (employers and employees) care about it ?
A (the) way to build and evolve the intellectual capital of the enterprise
What is an Enterprise Social Network ?From the “Company Management”point of view
A (the) way to build the sense of belonging
What is an Enterprise Social Network ?From the “Company Management”point of view
47
Something which allows us to do our job … better !
What is an Enterprise Social Network ?From the “Employee”point of view
So, let's put the basis to define what an Enterprise Social Network
should accomplish in order to be useful for you and for your enterprise
49
Information from others
is richerthan
the one we candiscover
ourselves
1
50
An enterprise needs to recognize and value the diversity of people
2
51
Collaboration should not become an alternative to work
empower people in the context of what they do
3
© 2011 IBM Corporation
The principles of a « Social Business »
From Notification....When people execute predefined actions....
...to ParticipationWhen people become “entrepreneurs”
...people are amazing
when they are given the possibility...
Introducing IBM Connections
HomeSee what's happening across your social network
BlogsPresent your own ideas, and learn from others
CommunitiesWork with people who share common roles and expertise
FilesPost, share, and discover documents, presentations, images, and more
Micro-bloggingReach out for help or share news with your social network
ProfilesFind the people you need
WikisCreate web content together
Social AnalyticsDiscover who and what you don’t know via recommendations
ActivitiesOrganize your work and tap your professional network
BookmarksSave, share, and discover bookmarks
ForumsExchange ideas with, and benefit fromthe expertise of others
MobileAccess Connections anywhere, anytime with mobile & tablet access
People centric services
Allowing each person to bring her contribution according to her personality
HomeSee what's happening across your social network
BlogsPresent your own ideas, and learn from others
CommunitiesWork with people who share common roles and expertise
FilesPost, share, and discover documents, presentations, images, and more
Micro-bloggingReach out for help or share news with your social network
ProfilesFind the people you need
WikisCreate web content together
Social AnalyticsDiscover who and what you don’t know via recommendations
ActivitiesOrganize your work and tap your professional network
BookmarksSave, share, and discover bookmarks
ForumsExchange ideas with, and benefit fromthe expertise of others
MobileAccess Connections anywhere, anytime with mobile & tablet access
...and allowing each person to easily retrieve and use what other have contributed
Allowing each person to bring her contribution in the context
… of what she is actually and currently doing
...because collaborate should not be an alternative to work !
Allowing each person to bring her contribution from where she works
...mobility first
60
Digital relationships
aremeasurable
Bonus In an Enterprise Social Network.....
61
Trendsfor digital
relationshipscan be
interpreted
Inferring the potential
62
The Enterprise Social Network can suggest what you may need
...and perhaps you have overseen or not noticed
Social AnalyticsThe Key to a Competitive
Social Enterprise
63
The Power of IBM Connections
SocialMobile
ContextualAnalytics
64
Ideas Expert
Team
Connect
Spread Knowledge
SmartWork
The Power of IBM Connections
66
Being Social is NOT an optionNot anymore at least !
Remember though....
...it is not how tools
will work together
But rather
...how people work together
69
In summary...
...being Social is
not the goal of your
business
70
But ...
Doing business
in aSocial
way..
71
the best way for you to do your business!
...could become
Thank You !
[email protected]://tech.poglianis.net@stefanopog
Many thanks to Louis Richardson for so many ideas he gave me to build this presentation