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From Keywords to Content A Data Driven Approach to Blog Ideation and Strategy Presented by: James Svoboda @realicity Download: www.webranking.com/presentation

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Page 1: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

From Keywords to ContentA Data Driven Approach to Blog Ideation and Strategy

Presented by: James Svoboda @realicityDownload: www.webranking.com/presentation

http://www.webranking.com/
Page 2: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

MN Blogger Conference

download: www.webranking.com/presentation

James SvobodaCEO WebRanking, Co-Founder MnSearch

t: @realicity e: [email protected] b: www.webranking.com/blog

November 2015

http://www.webranking.com/presentation
http://www.webranking.com/
http://www.webranking.com/
Page 3: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

SWEET & DELICIOUS BLOGGING

http://www.webranking.com/
http://www.webranking.com/
Page 4: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

THE START

Credit: appnova.com

http://www.webranking.com/
Page 5: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

IDEAL BLOGGING

Credit: gettyimages

http://www.webranking.com/
Page 6: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

REAL BLOGGING

Credit: thedailybeast.com

http://www.webranking.com/
Page 7: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

EVOLVE YOUR WRITING & RESEARCH PROCESS

Credit: patheos.com

http://www.webranking.com/
Page 8: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

RESEARCH LISTS: Websites, Topics, Keywords…

Credit: notonthehighstreet.com

http://www.webranking.com/
Page 9: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

SEARCH for INSPIRATION

http://www.webranking.com/
http://www.webranking.com/
Page 10: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

TYPES of SITES

http://www.webranking.com/
Page 11: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

RELATED SEARCHES = TOPICS

http://www.webranking.com/
Page 12: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

WIKIPEDIA VARIETIES, TYPES & LISTS = TOPICS

http://www.webranking.com/
Page 13: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

TOPICS & SUBCATEGORIES

http://www.webranking.com/
Page 14: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

WHAT ARE YOUR TOPIC THEMES?

http://www.webranking.com/
Page 15: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

KEYWORD RESEARCH TOOLS

http://www.webranking.com/
http://www.webranking.com/
Page 16: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

Google Analytics Organic Search

http://www.webranking.com/
Page 17: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

Google Analytics Site Search

http://www.webranking.com/
Page 18: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

Google Search Console & Bing Webmaster Tools

http://www.webranking.com/
Page 19: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

Google AdWords & Bing Ads – Search Terms

http://www.webranking.com/
Page 20: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

Google AdWords +Keywords Option

http://www.webranking.com/
Page 21: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

AdWords +Keywords Shows You New Variations

http://www.webranking.com/
Page 22: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

SEARCH SUGGEST & AUTOCOMPLETE

http://www.webranking.com/
Page 23: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

KeywordTool.io & UberSuggest.org

http://www.webranking.com/
Page 24: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

AdWords Keyword Planner: Keyword Option

http://www.webranking.com/
Page 25: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

AdWords Keyword Planner: URL Option

http://www.webranking.com/
Page 26: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

CAUTION!

Credit: reddit.com

http://www.webranking.com/
Page 27: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

SEARCHING for KEYWORDS

http://www.webranking.com/
http://www.webranking.com/
Page 28: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

DON’T GO TOO BROAD for BLOG POSTS

http://www.webranking.com/
Page 29: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

NARROW DOWN YOU BLOG IDEAS

http://www.webranking.com/
Page 30: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

Google Keyword Planner + Filters To Trim Your List

http://www.webranking.com/
Page 31: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

Track Your Keywords in a Spreadsheet

http://www.webranking.com/
Page 32: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

KeywordTool.IO

http://www.webranking.com/
Page 33: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

KeywordTool.IO – QUESTIONS

http://www.webranking.com/
Page 34: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

ADD to YOUR KEYWORD SPREADSHEET

http://www.webranking.com/
Page 35: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

ADD MONTHLY VOLUME (from AdWords)

http://www.webranking.com/
Page 36: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

COMBINE LISTS & REMOVE DUPLICATS

http://www.webranking.com/
Page 37: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

GROUP into THEMES

http://www.webranking.com/
Page 38: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

1st - IDENTIFY & REMOVE UNWANTED

http://www.webranking.com/
Page 39: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

2nd - GENERAL, STAND ALONE & MAIN THEMES

http://www.webranking.com/
Page 40: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

3rd – SUBSTANTIAL THEMES

http://www.webranking.com/
Page 41: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

4th – NEED & DEMOGRAPHIC THEMES

http://www.webranking.com/
Page 42: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

5th - QUESTIONS

http://www.webranking.com/
Page 43: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

NOW WHAT?

http://www.webranking.com/
http://www.webranking.com/
Page 44: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

Check Volume Keywords Against Search Results

http://www.webranking.com/
Page 45: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

#1 LISTING is a “Made for AdSense” Site

http://www.webranking.com/
Page 46: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

Check Questions Also

http://www.webranking.com/
Page 47: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

Some Have Very Few Answers

http://www.webranking.com/
Page 48: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

QUORA ANSWERS = OPPORTUNITY

http://www.webranking.com/
Page 49: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

What To Do With These Words?

http://www.webranking.com/
http://www.webranking.com/
Page 50: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

Remember Those Themes?

• Stand-Alone Post Ideas• Post Series Ideas• New Blog Categories• New Blog Tags• Round-up Posts• FAQ Posts• How-To Posts• “For” Posts• Videos Posts

http://www.webranking.com/
Page 51: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

Choose Main, and Segment Into “Go-for” List(s)

http://www.webranking.com/
Page 52: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

Brainstorm Blog Topics

http://www.webranking.com/
Page 53: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

Use Keyword Variations in Blog Posts

• Post Titles & Headlines• Meta Titles & Descriptions• Post Sub-Headings &

Content Sections• Word Variations to Avoid

Repetition & Expand On-Page Search Terms

• Blog Image Ideas and Image Alt Tags

• Post Categories• Post Tags• YouTube Video Embeds• Q&A Content

http://www.webranking.com/
Page 54: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

Keep Feeding Google Keyword Themed Content

http://www.webranking.com/
Page 55: From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

MN Blogger Conference

download: www.webranking.com/presentation

James SvobodaCEO WebRanking, Co-Founder MnSearch

t: @realicity e: [email protected] b: www.webranking.com/blog

November 2015

THANK YOU!

http://www.webranking.com/presentation
http://www.webranking.com/
http://www.webranking.com/

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