from hollywood to motor city - nvidiaon-demand.gputechconf.com/gtc/2013/presentations/s3515...#2 in...

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

From Hollywood to Motor City: How workstation compute technology is changing the design process

Louis Gaiot, Sean Young, Ray Gilmartin

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2

Topics

GPU Computing & Workflow Acceleration Solutions

Product Development Solutions

M&E Solutions


GPU •Hundreds+ small Cores

•Highly Parallel Optimized (branch intolerant)

•Apps must be designed for it using Parallel Processing programming models

using CUDA, OpenACC, or OpenCL

CPU •8+ Cores

•Predictive Branch Optimized

•Traditional Multi-Tasking/threading

x86 Programming Model

GPU Computing

Key Takeaway: For an application to effectively use GPU computing, the computing task needs to be structured as a highly parallel algorithm using parallel programming methodologies and CUDA (from NVIDIA only), OpenACC, or OpenCL (open industry standard) programming development environments.

In a Nutshell


M&E Government

Edu/Research

Oil and Gas Life Sciences/

Medical Manufacturing

Seismic

Processing Reservoir Sim

Astrophysics

Molecular Dynamics

Weather / Climate

Signal Processing Satellite Imaging Video Analytics

Bio-chemistry/

informatics Genomics

MRI, CT, PET Reconstruction

Video Transcoders

Image analysis Near Real-time

Rendering

Structural Mechanics

Computational Fluid Dynamics

Electromagnetics

Growing adoption across a broad range of market segments & apps

GPU Computing – Where can it be used?


Trends Multi-Core Affinity by Vertical Application

Integrated workflows • CAD + Analysis + Viz • M&E Character Design + Rendering

expected to scale well

not likely to scale well

bubble size = 2012 DTWS relative market TAM, incl. MacPro

Key Trends:

• Analysis/Sim & Rendering applications scale well with cores

• ISV’s adapting apps to scale

• Integrated Design & Analysis/Sim workflows

Increasing Opportunities for Computing Accelerators!

Increasing core counts

Traditional, interactive, WS Workflows

Analysis/Sim and Rendering


Parallel Computing

NVIDIA® MAXIMUS

Visual Computing

GPU Computing solutions with the widest application reach*

NVIDIA Maximus

Complex Simulations (fluid/particle)

Heavy Numerical Analysis

Photo-realistic Rendering

• With Intelligent GPU Workload allocation

• Design jobs go to Quadro

• Compute jobs go to Tesla

• Maintains excellent system responsiveness for concurrent design and simulation/rendering activities

• Faster design cycles resulting in more accurate designs & less reworks

Compute/Render Workload

Visual 3D Workload

Unified Driver

* See supported configurations for Z-workstations in this presentation.

Over 200 applications ported to NVIDIA Tesla

http://www.nvidia.com/page/home.html

http://www.ptc.com/


Maximus - a compelling productivity & creativity advantage…

The Design/Simulation Iterative Process

Design

Design 1

Compute (GPU)

Compute (CPU)

Design 2 Design 3

Compute (GPU) Compute (GPU)

+ + + +

Traditional Workstation

NVIDIA MAXIMUS Workstation

Source: NVIDIA measured benchmarks and customer testimonials.

Actual results will be dependent on system configurations, applications and/or datasets used.

Faster iterations = Faster time to market without sacrificing quality


Solving tough problems…

HP-Z Workstations and Maximus in the Real World

“The NVIDIA Maximus-powered system is like getting three people’s worth of use on a single machine. This system is a beast.”1

Astrobotic

“If an engineer is using the same machine to run analysis while he’s working on CAD design, he can just switch over to the analysis job, and say, ‘No, that’s not what I want. Stop. Let’s try something else.”2

Liquid Robotics

“The wait time was cut down from about 24 hours to 14-15 hours” on SIMULIA Abaqus and ANSYS Fluent jobs3 Briggs & Stratton Co.

1. Jason Calaiaro, Astrobotic CIO 2. Tim Ong, Liquid Robotics VP of Mechanical Engineering 3. Dave Torres, Briggs & Stratton Senior Analysis Engineer Source: Design and Simulate in Parallel, Desktop Engineering, March 2013 Actual results will be dependent on system configurations, applications and/or datasets used.


Kepler GPU Architecture

Features Tesla K20c Tesla C2075

GPU Architecture Kepler Fermi

DGEMM performance 1.17 Teraflops 370 Gigaflops

Memory bandwidth 208 GBytes/sec 150 GBytes/sec

Memory size (GDDR5) 5 GigaBytes 6 GigaBytes

CUDA cores 2496 448

Available in HP Z820, Z620, Z420 MAXIMUS Workstations

April 2013 Today


Abaqus

GPU Computing Advantage

Source: NVIDIA



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Results from HP Z820; 2 x Xeons

(16 Cores, use of only 8) 128GB

memory, Win7; 2 x Tesla C2075

V14sp-5 Model

Turbine geometry

2,100 K DOF

SOLID187 FEs

Static, nonlinear

One iteration

ANSYS Mechanical14.5

Direct sparse solver

Higher is

Better

Xeon E5-2687W 8 Cores + Tesla C2075

ANSYS 14.5 Preview and Xeon 8-Core CPUs

GPU Computing Advantage

Xeon E5-2687W 8 Cores + 2 x Tesla C2075

1.6x Speedup with

2 GPUs

Dual Socket CPU + Tesla C2075

Dual Socket CPU only

Source: NVIDIA



Terraspark Seismic Data Analysis/Interpretation engine GPU Computing Advantage

0

10

20

30

40

50

60

70

80

90

100

Stat Filter HO Stat Filter HO Curvature AFE

CPU

C2075

K20

Benchmark Source:

• Terraspark Insight Earth v1.9

System:

• Dual Intel E5 2609 CPU

• Intel C602 chipset

• 96 GB System Memory

Test Data:

• EI 175 "Half Dome" --

188MB .tvol

Computation Activity

Higher is

Better

No

rmal

ized

Per

form

ance

Dif

fere

nce

Source: Terraspark Geosciences



Recommended Configurations

Z-Workstations and CAE

Source: Design and Simulate in Parallel, Desktop Engineering, March 2013


Increasing productivity to new heights for Designers/Engineers/Scientists

Maximus Benefits on HP Z-Workstations

1. Faster design-simulation iteration

2. Higher quality results/analysis – better design decision making

3. Fewer, but with higher quality, physical prototype iterations

4. Opens creative “What if” scenarios previously not possible due to time constraints

5. Opens new innovation opportunities

6. Removes “batch submission” bottlenecks for simulation runs

7. Can deploy in steps – workstations then if necessary data center

8. Achieve lower costs over the whole product development or design life cycle.

For further information see: Design and Simulate in Parallel, Desktop Engineering, March 2013


Motor City: Visualization for Product Design and MFG Sean Young


GPU vs CPU rendering

GPU: Real-time CPU: Raytracing

Image Courtesy of Autodesk Image Courtesy of Autodesk


3ds Max Viewport

1. GPU-powered viewport with area lights and soft shadows

2. Support for IBL and DoF

3. Support for near real-time animation

Image Courtesy of Turbosquid, model by Anypixel


Easy-to-use, photo-realistic rendering solution

Interactive GPU ray tracing: NVIDIA iray®

• Simple ‘Push-Button’ 3D rendering solution: NO tweaking and NO tuning!

• Included with Catia v6, Bunkspeed, and 3ds Max

• High quality final frame renderer

• Interactive, progressive rendering

• Accelerated by NVIDIA Quadro GPUs

iray

iray features:

• Full Global Illumination • Camera lens, DOF, motion blur • Glossy reflections and refractions • IBL, and area lights with soft shadows • Physical sun & sky system, IES • Subsurface scattering • Blackplates, light portals, caustics

Image courtesy of Jeff Patton, http://jeffpatton.net/

http://jeffpatton.net/



Instant updates, simple setup

iray and 3ds Max Design

• 3ds Max Design: popular visualization software

• Used in AEC and Manufacturing

• iray simplifies 3ds Max Design rendering

• iray updates interactively as changes are made to cameras, lighting, materials, and geometry

iray Viewport

Image Courtesy of Autodesk

Image Courtesy of Autodesk


Quadro Maximus Multi-Maximus

K5000 K4000 & K20 K4000 & 2x K20

Near-linear GPU acceleration

iray and Maximus

1 GPU 2 GPUs 3 GPUs

Image courtesy of Jeff Patton, http://jeffpatton.net/ T

ime




Hollywood

Ray Gilmartin

WW Marketing Manager, Media & Entertainment

HP Workstations


HP market leadership

#1 in Total PC sales worldwide

#1 in Desktop Workstations sales

#1 in Mobile Workstations sales

#2 in Media & Entertainment sales to Apple

Over 1M HP Workstations sold annually

Sources: IDC Q3’12 WW PC Tracker 11.08.12, IDC Q3’12 WW WS Tracker 11.07.12


Rob Legato - 2012 Oscar Winner - Best Visual Effects “Hugo”


Workstations designed for Media & Entertainment

• Animation, 3D, visual effects, CG

• Video and film

• Game development

• Photo, graphic design, web design

• Audio

If you are one of these:

• Broadcaster • Production Studio • Post-production Facility • Game Developer • Corporate/Industrial • National/State/Local Gov’t • Educator • House of Worship • Freelance Producer • Videographer/Producer • Photographer • Graphic Artist • Filmmaker • Musician • Hobbyist

And do this:

• Video Editing • Film Editing • Music Production • Live Audio Mixing • Animation • 3D (Film/TV/Web/Games) • On-Air Graphics • Game Development • Serious Gaming • CG/Visual FX • Photography • Graphic Arts • Web Design • Media Education • Weather Tracking

Then you should be using a HP Workstation!


What Media & Entertainment apps do you use?

If you use an application made by one of these Independent Software Vendors (ISVs)

• Adobe • Autodesk • Avid • Blackmagic • Brainstorm • Dayang • Digital Vision • Eyeon

• Grass Valley • Matrox • New Auto • SGO • Sobey • Sony • VizRT • WSI / Weather Central

… then you should be using a HP Workstation! Not all applications from these vendors require a workstation.

Finished Product

M&E Content Production Process


The HP Workstation to match the workflow steps

Workflow step HP Workstations

Finishing/Effects Animation

HP Z820―Dual processors for real-time visualization & rendering

HP EliteBook 8770w ―Quad-core processors for real-time visualization & rendering

High end graphics

Video/Film Editing

HP Z820 or HP Z620―Dual processors for real-time visualization & rendering

HP EliteBook 8770w or 8570w ―Quad-core processors for real-time visualization & rendering

HP Z420 for entry level

HP EliteBook 8570w for entry level

High end graphics

Audio Mixing HP Z820 or HP Z620―Dual processors for faster audio processing

HP EliteBook 8770w or 8570w ―Quad core processors for faster audio processing

HP Z420 or HP Z220 for entry level

HP EliteBook 8570w for entry level

Entry level graphics

() – mobile workstation

Finished Product

M&E Content Production Process


Media & Entertainment partners



Media & Entertainment partners

HP partners with the Industry leading application developers

Avid • Media Composer • Symphony • DS • NewsCutter • Pro Tools|HD • Pro Tools 10

Example ISVs shown above

Adobe • CS6 Production

Premium/Premiere Pro • CS6 Web/DreamWeaver • CS6 Design/InDesign • After Effects • Photoshop

Autodesk M&E • Flame • Flame Premium • Entertainment Creation

Suites: –Maya –3ds Max


HP Workstation for every Media & Entertainment ISV

Desk-based Adobe Autodesk Avid Mobile

HP Z820 CS6 Production Premium,

After Effects

Flame, Flame Premium, Maya, 3ds Max,

Softimage, MotionBuilder, Mudbox,

SketchBook Designer

Media Composer, Symphony, DS,

NewsCutter, Pro Tools|HD, Pro Tools 10

HP 8770w

HP Z620

HP 8570w

HP Z420 CS6 Web, CS6 Design Media Composer,

Pro Tools 10

HP Z220 CMT Photoshop, InDesign, Illustrator

Media Composer, Pro Tools 10

HP 8470w

HP Z220 SFF


HP Workstations and Autodesk

Flame Premium Flare

Maya & 3ds Max Entertainment Creation Suites Standard & Premium

Au

tod

esk

M&

E P

rod

uct

s

Compositing, Color Grading, Finishing

3D character animation: 3D data acquisition, manipulation, visualization

Film Production & Game Development: 3D modeling, animation, effects, rendering, composting

3D digital sculpting, texture painting

MotionBuilder 2013

Mudbox 2013

For recommended configurations www.hp.com/go/workstationfinder

HP EliteBook 8570w

HP EliteBook 8470w

HP Z820

HP Z620

HP Z220 CMT

HP Z420

HP EliteBook 8770w

http://www.hp.com/go/workstationfinder


HP Workstations and Adobe

Ad

ob

e P

rod

uct

s


HP Z820

HP Z620

HP Z420

HP EliteBook 8770w

HP EliteBook 8570w

HP EliteBook 8470w

CS6 Production Premium, Premiere Pro, After Effects

CS6 Web Premium, CS6 Design Premium

Photoshop, InDesign, Illustrator, Audition HP Z220 CMT



HP Workstations and Avid

Avi

d P

rod

uct

s


HP Mobile Workstations HP Z820

HP Z620

HP Z420 HP EliteBook 8570w

HP EliteBook 8470w

HP Z220 CMT

Media Composer, Symphony, DS, NewsCutter,

Nitris DX

Pro Tools|HD

Media Composer, NewsCutter, Mojo

Pro Tools 10

Media Composer, Pro Tools 10

HP EliteBook 8770w



HP M&E Customers



HP and animation, 3D, visual effects, CG

Empower your creative work with HP Workstations.

• PERFORMANCE!

• The high reliability of HP Workstations helps you stay productive and reduce downtime.

• HP DreamColor technology helps you maintain consistency and quality in color-critical applications.

• Tool-less chassis designs make servicing and upgrades easier.

• HP Workstations include three years of service and support, including onsite repairs if necessary.



HP Z workstation and HP DreamColor Display are the brainchild of animation, 3D and visual effects

DreamWorks Animation – From “Shrek” to “The Croods”

Fast and Powerful

“HP has touched every aspect of our films from tablets to the data center. HP is an essential and integral part of everything we do,”

– Ed Leonard, CTO of DreamWorks

Consistency in workflows

“The artists and the filmmakers have the knowledge and trust that what they see on the display will match any other display and [the final film] at the theater.”

– Ken Bielenberg, Visual Effects Supervisor

Watch video:

youtube.com/watch?v=9u8WmzVoCQY

https://www.youtube.com/watch?v=9u8WmzVoCQY

https://www.youtube.com/watch?v=9u8WmzVoCQY


HP and video/film

Empower your post-production work with HP Workstations.

• With 64-bit architectures, HP Workstations allow you to run 64-bit applications and keep multiple applications open at the same time.

• HP DreamColor display technology delivers consistent color across your digital color workflows.

• The high reliability of HP Workstations helps you avoid downtime and the loss of valuable productive hours.

• It’s easy to service and upgrade an HP Workstation. Features such as tool-less chassis designs make it easy to access, change, or add components.

• HP Workstations include three years of free service and support, including onsite repairs if necessary.



HP Workstation and HP DreamColor Displays at the heart of feature film post-production

Bandito Brothers - “Act of Valor”/ “Waiting for Lightning”

Fast and Powerful

The "smokin’" HP Z800 systems with their Intel multi-core processors allowed the Bandito Brothers to import over 1,000 hours of film in a variety of formats.


“You can see the subtlety and nuances and color [on this display] better than [on] anything else I've seen.”

– Shane Hurlbut, Director of Photography Watch video:

youtube.com/watch?v=aIiv1ZQgG1w

http://www.youtube.com/watch?v=aIiv1ZQgG1w

http://www.youtube.com/watch?v=aIiv1ZQgG1w


HP and game development

Count on HP Workstations for high-performance game development

• HP offers the high-performance expandable workstations with a choice of CPUs and GPUs.

• With HP Workstations, you have a wide range of choices in 3D graphics cards.

• The high reliability of HP Workstations helps you stay productive and minimize downtime.

• HP DreamColor technology helps you maintain consistency and quality in color-critical applications

• Tool-less chassis designs make servicing and upgrades easier.

• HP Workstations include three years of service and support, including onsite repairs if necessary.


HP Z Workstations designed for high-performance game development

Eidos – “Deus Ex” - Montreal Game Development

Fast and Powerful

“HP Workstations installed for every one of our 400 designers provide a solid, reliable, and stable platform that’s very competitive.”

– Stephane D’Astous, General Manager

Customer Focused

Performance and Expandability

“It just works”

– Patrick Enfedacque, Lead Gameplay Programmmer

Watch video:

youtube.com/watch?v=vwo5jVuT7jM

https://www.youtube.com/watch?v=vwo5jVuT7jM

https://www.youtube.com/watch?v=vwo5jVuT7jM


HP and photography, graphic design and web design

Picture your creative output with an HP Workstation. • HP Workstations deliver the reliability and

performance that help you stay productive and reduce downtime.

• You’ll see your work more clearly with the exceptionally consistent color and brightness and ultra-wide viewing angle of HP Performance Displays.

• HP DreamColor technology helps you maintain consistency and quality in color-critical applications.

• HP helps you open up your workspace with the new HP Z1 Workstation, which puts a full-featured workstation into an all-in-one package.



HP Z Workstations and HP DreamColor Display increase creative and consistent output

“American Hands” – Sally Wiener Grotta – Photo/Graphics

Fast and Powerful

“I used to have two PCs running at the same time to edit on one and start a second edit on another and I’d wait on both. It cut into my ability to follow my inspiration and quite often one PC would crash.”

– Sally Wiener Grotta, photographer, digital artist, creator of American Hands


Watch video:

youtube.com/watch?v=eDJ1JfxQl_A

http://www.youtube.com/watch?v=eDJ1JfxQl_A

http://www.youtube.com/watch?v=eDJ1JfxQl_A


HP and audio

Count on HP Workstations for high-performance audio work.

• HP Workstations help you stay productive when you face tight turnaround times and can’t tolerate downtime.

• HP Workstations give you the 64-bit architectures, dual-processing performance, and large memory capacities that help you get the best performance from multiple applications running simultaneously.

• With tool-less chassis design, HP Workstations make it easy to add cards and upgrade your system.



HP Z Workstations deliver high-performance audio work

Sunny Levine – “Alekesam” Music Project

Fast and Powerful

“I can’t get used to its power. I throw everything I have at it [and it asks for more].”

– Sunny Levine, music producer


“There’s a lot of processing that occurs with the computer and I don’t want to have to think about that. I want us to be able to move as fast as our ideas are coming and as soon as the artists can get a sound right. With the HP Z Workstation, it never fails. I throw everything I have at it [and is asks for more],”

– Sunny Levine, music producer.

Watch video:

youtube.com/watch?v=Q6h_21qWdfk

http://www.youtube.com/watch?v=Q6h_21qWdfk

http://www.youtube.com/watch?v=Q6h_21qWdfk


HP Media & Entertainment websites

hp,com/zworkstations

hp.com/go/media-entertainment

hp.com/go/adobe

hp.com/go/avid

hp.com/go/autodeskME

hp.com/go/mobileworkstations

tv.adobe.com

nvidia.com/builtforadobepros


http://www.hp.com/go/media-entertainment







http://www.hp.com/go/adobe

http://www.hp.com/go/avid

http://www.hp.com/go/dmeautodesk

http://www.hp.com/go/dmeautodesk

http://www.hp.com/go/mobileworkstations

http://www.hp.com/go/mobileworkstations

http://tv.adobe.com/

http://nvidia.com/builtforadobepros


Thank you

from hollywood to motor city - nvidiaon-demand.gputechconf.com/gtc/2013/presentations/s3515...#2 in...

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