from app of the day to yesterday’s news? – the story of the yearbook application
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From app of the day to yesterday’s news? – The story of the Yearbook application. Christine Uhrlander Lindbom Statistics Sweden. The history. The present. The purpose. Strengthen the Statistics Sweden brand - PowerPoint PPT PresentationTRANSCRIPT
From app of the day to yesterday’s news?
– The story of the Yearbook application
Christine Uhrlander LindbomStatistics Sweden
The history
The present
The purpose• Strengthen the Statistics Sweden brand• Give easier access to the statistics through
selection of particular statistics as well as annual data and time series
The problem• Edition of printed book has continuously
declined
The idea
Source: http://se.freepik.com/bilder-vektorer-fritt/iphone
The idea
Source: http://se.freepik.com/bilder-vektorer-fritt/iphone
Easy & fun
Modern
Strengthen the brand
Accessible statistics
The solution• Budget reasons
• Word documents• Ipad only
• Functionality• Text search• Favorites• Share functions• Links• Comments
• For free!
The result• 1st week: 5000+• 2nd week: “App of the day” by idg.se• 1st month: 14800+• Six months: 20300+• One year: 21350
The way ahead 2012• New free version for 2012 Yearbook• New features
• Geotags• Interactive graphs
• Same platform
• 1st week: 4500+• 1st month: 13700+• Five months: 17620
The experiences• Printed book 1000 copies App x20• Well received by media and blogs• Limited to the iOS-platform• Must bring additional value• How to measure usage?
The future• Suggestion for 2014
• Printed version – ”coffee table book”• Mobile solutions for smart phones and tablets
• Feasibility study 2012• Implementation phase 2013