freello | mobile marketing 4 media
TRANSCRIPT
Marketing and Analytics Web Platform
Know Your AUDIENCE Votes and Polls in REAL TIME
A INNOVATIVE way of interacting with the SIMPLICITY of a PHONE NUMBER
#DilloConFreello #BastaUnoSquillo
Freello is a WEB platform to COLLECT USERS’ OPINION
Collecting opinions with a FREE CALL Automatic response via SMS Results in REAL Time Work fine with all mobile and fixed devices CRM integration
NO 0210020002 Istat: zero growth in the fourth quarter of 2014 for the Italian economy, stop the recession. Are you optimistic?
YES 0210020001
The user calls the Freello number to
express opinion Simple
Fast Free
0210020001
FREELLO hang up the call. No Call Charges.
REPLY VIA SMS / EMAIL Call to Action
Link multimedia contents Promo
Download APP Like FB Page / G+
Fidelity Plan Advertising
Freello
Thank you for joined! Win with Freello. Your coupon is 123456 Click here to try the product.
Name
Date
Sign up
Gender
OR
privacy
USER PROFILE Create your DATABASE
Social Network Integration Facebook
Twitter Google+
Analytics Platform Geolocation
CRM
Timeline engagement
Gender
Mobile operators referral and OS
Freello capture users in the REAL WORLD Works with all mobile devices and fixed
Freello can be used on any media Press and TV - Billboard - SMS - Web - Email – Social Media - Blogs – Live Events
TV RADIO NEWSPAPER LIVE
CINEMA SMS EMAIL
BILL BOARD
FACEBOOK LOGIN TWITTER LOGIN GOOGLE LOGIN
CUSTOM LOGIN
Votes and Polls Promotional Campaigns Contest Event Management Mobile Payments
Coupon Redemption Social Media Integration Increase Download App Check Mobile Number Systems Callback Product Try Increase Brand Loyalty
SOLUTIONS
The Freello paradigm
?
Build Event
Share Event
Reach Audience
Engage Contacts
Viral Spread
Analytics
Ideal for generating interactions daily and
weekly Profile the viewer and
develop a new business proposition
for advertisers
COLLECT OPINIONS AND Marketing
Real-time evaluation of the television
product
A metric to compare different advertising media based on the
cost per viewer
Monitor your brand awareness
Capture immediately the service‘s impressions Measure the
effectiveness of the testimonial
WHY DO YOU USE FREELLO
HIGH INTERACTION
Better results than using SMS and APP The free call reduces
the barrier for the user
RESULTS IN REAL TIME
Faster than a digital, web and printed
forms Aggregate data
immediately available on the online portal
CONTACTS CLOSE TO YOU
Reach the customer at the right time
Just one ring
FREELLO is a PATENT Mobile opt-in – Privacy Policy
CUSOTMERS
CONTACTS Francesco Pieragostini Cofounder – CEO [email protected] Simone Capriotti Cofounder – CBO [email protected] Pier Francesco Olivari Business Network [email protected]
What we did with Freello TV Channel
Users’ opinions in real-time 1) Users dialed a free number to express an opinion
2) TV channel collected contacts based on those interests and had immediate feedback and analytics
3) Analytics used to measure audience, offer insights to advertisers, collect contacts
What we did with Freello Banks and Insurance
Promotions 1) Users dialed a free number to subscribe to an email newsletter
2) Bank acquired contacts to promote financial products
What we did with Freello Vehicle testing center
Coupons 1) Users dialed a free number on a street advertising banner or postal
communication to get a coupon via SMS 2) The center increased sales by 140% and created a user database that
can be used for future brand campaigns and promotions