free webinar: the expert game plan for selling web design

Meet Our Panelists

WILLIAM KRAMERWilliam has been working for 8 years as a web professional to growing online businesses. As lead of Business Development, he’s helped 24 of our top partners reach 6-digit monthly revenues.

/[email protected]/williamkramerjr

TIM BIENVENIDATim has dedicated half a decade to being a top-notch digital marketer, salesman, and relationship builder. He has launched and retained more than 500 projects, including those of key partners.

/[email protected]/timbienvenida

THE EXPERT GAME PLANFOR SELLING WEB DESIGN

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What Happened During the Previous Partner Bootcamp Webinar

RECAP OF SUCCESS WITH KEYWORDS:HOW TO DO EFFECTIVE KEYWORD RESEARCH

In the previous webinar, we talked about how you can win at keyword research to drive more business and value for your clients.

• Understanding Your Keywords• User Intent Classification of Keywords• Determining the Ideal Keywords • Keyword Density and Grouping • Challenges in Keyword Selection (and How to Overcome

Them)

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Customer Management Dashboard (CRM) and Call Tracker


Upcoming

Customer Management Dashboard (CRM) Find out where leads are coming from your marketing campaigns and show them to your clients with our built-in Customer Management Dashboard.

Call TrackerAll calls from all of your digital marketing campaigns, tracked under one elegant dashboard. Contact our Project Managers to join the Beta test.

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Our expert game plan for selling web design:

• Finding Your Web Design Clients• Developing Your Web Design Sales Pitch• Using SEOReseller's Mockup Builder and Proposal Creator• Selling Our Core Web Design Packages


Discussion Overview

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Finding Your Web Design Clients

Feel free to send your questions to us via chat and our panelists will answer them during the Q&A portion.


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1. Check Yellow Pages for local businesses without a website.


Do a search query and type in the following search operators.

site:yellowpages.com/*mip intitle:auto repair –”website”

You’ll see all the businesses on the listing site that don’t have a website.


Where do you start your search for web design clients?

Niche

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2. Look for WordPress websites with a specific niche and location in mind.


Do a search query.

Example: “Powered by WordPress” Dentist New York

This will give you a list of businesses with WordPress websites for a specific niche and location.


Niche Location

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3. Install a plugin that allows you to check the site’s mobile-responsiveness.


Example: Responsive Web Design Tester • Chrome extension that reflects

both the size and the browser of the mobile device.

• Get a quick preview of how the website will appear on different devices.


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Developing YourWeb Design Sales Pitch



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You’re not just selling a product - you’re selling a solution. To develop your web design pitch, you need to:Developing Your Web Design Sales Pitch

1. Spend time and effort on the right

prospect

2. Show clients the value of web design

3. Demonstrate your expertise


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Focus on a niche Figure out what clients you’re

selling to

Go Local

Spend your time, efforts and resources on a niche

in your area.

Look for easy-to-sell niches.

Focus on clients with a local website.


1. Spend Time and Effort on the Right Prospect

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2. Show Clients the Value of Web Design

Google is prioritizing mobile indexes.

What does this mean for your clients?

• More important than ever to make your client’s website mobile-responsive.• Optimizing for speed and

integrating AMP technology in web design are a must.

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.

- Google Webmaster Central Blog, November 04, 2016


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2. Show Clients the Value of Web Design

66% of consumers prefer viewing beautifully designed content to something plain.

37% of B2B clients say poor web design causes them to leave the site.

Mobile phone search users to increase up to 215.8 million by 2019.

48% of organic searches are done on mobile devices.

72% of searchers use smartphones when looking for informationon-the-go.

Smartphone users accessing mobile search information to increase up to 98% by 2019

Source: Statista and Adobe (2015-2016)


Pro-Tip: If you’re having a hard time convincing clients, throw a few stats their way.

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Be the provider. Your expertise matters to differentiate yourself from other providers.Deal with objections: How you handle client objections can say a lot about the value of your service.

3. Demonstrate Your Expertise

“We can’t afford a website at the moment.”

“I’m already satisfied with how my site looks.”

“I’ve had my website for x no. of years and spent a lot of money, I don’t need another website!”Provide them with options, the

site will just need the bare essentials and can be broken down into separate project builds.

Ask more questions, is the site mobile responsive? Is the design geared towards user experience? If they’re not, ready your stats and show them the opportunities they’re missing.

Talk about the differences between a website from before and now and what’s needed to compete against your competitors today.


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Simplify the process: Minimize the back and forth; leverage the available technology and resources.

3. Demonstrate Your Expertise

Experts Resources Dashboard

• Dedicated Project Managers• SEO Specialists

• Service Level Agreement• Client brief• Sales guide• Whitepapers• Pitch decks

• Mockup Builder• Proposal Creator


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Feel free to send your questions to us via chat and our panelist will answer them during the Q&A portion.

SEOReseller’s MockupBuilder and Proposal Creator


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Selling web design has never been easier with the Mockup Builder and Proposal Creator.Mockup Builder & Proposal CreatorMockup Builder and Proposal Creator

Mock up Builder•Allows you to design a website straight from your Dashboard. • Provides several mockups for various types of

businesses and industries.

Proposal Creator• Allows you to generate a branded proposal

document that you can attach with your mockups.

• Allows you to attach supplementary documents (Example: Service Level Agreement, Frequently Asked Questions, and Client Questionnaire).


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Start designing with these steps:

1. Sign up to SEOReseller to get access to our dashboard.

How to Use the Mockup Builder


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2. On the dashboard, go to Proposals and click “Create New Mockup”.


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3. Choose your client’s industry and select the design.

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4. Select the site sections and customize.


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5. Click “Save Mockup” once you’re done customizing.

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How to Use the Proposal Creator

Create proposals the easy way:

1. Review your business information and edit details as needed.


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2. Add your client’s information.


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3. Set your product prices.



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4. Review the proposal and attach the supplementary documents.


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5. Click “Generate” once done. Your proposal will be ready in an instant.


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Selling OurWeb Design Packages



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Selling Our Core Web Design PackagesImpress your clients with fast, SEO-ready websites at a competitive price.

Local Web Design

Web Design Starter

Advanced Web Design

WordPress Mobile Optimization Package


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Good, Fast, and Competitively Priced—the no compromise web design solution.

What’s the catch?• Get Premium WordPress websites deployed in record time at an unbeatable price

Who can you pitch it to?• Local SMBs looking to increase their online presence

Local Web Design


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Premium, SEO-friendly websites built specifically for businesses.

What’s the catch?• Get full website development with content and logo creation.

Who can you pitch it to?• Small to medium businesses looking to increase their presence online

Web Design Starter


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A premium, built-for-SEO Web Design Solution executed by a team of experts.

What’s the catch?• Showcase a high-end, SEO-friendly web design solution with our expert developers to back you up.

Who can you pitch it to?• For larger businesses, e-commerce, or clients with more complex website needs

Advanced Web Design


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WordPress websites optimized to improve mobile-friendliness and performance

What’s the catch?• Provide clients with a value-added solution to increase the mobile-friendliness of their website.

Who can you pitch it to?• Clients with a WordPress website

WordPress Mobile Optimization Package


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Feel free to send your questions to us via chat and our panelist will answer them during the Q&A portion.

Bonus Round:Flex Hours and Smart SEO HostingThat Can Complement Your Web Design


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On-demand web development or graphic design for WordPress websites

What’s the catch?• Get additional hours for web development or graphic design.• A great starter pack to get your feet wet with working with the client.

Flex Hours


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Hands-off, SEO-friendly hosting for WordPress websites

What’s the catch?• Supercharged value with premium, secured, and built-for-SEO hosting to match your web design services.

Smart SEO Hosting


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Synthesis• Online listings are a gold mine for potential web design clients.

• When developing your sales pitch, remember these:

• Spend time and effort on the right prospect.• Show the value of your web design business.• Demonstrate your expertise.

• Leverage the available technology: SEOReseller’s Mockup Builder and Proposal Creator.

• Know the web design products you’re selling by heart - SEOReseller’s core Web Design Packages.


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Web Design Pitch Kit Local Web Design Pitch Deck Local Web Design White Paper

Local Web Design Sales Guide

The Expert Game Plan for Selling Web Design Training Guide

Client Prospecting Sheet

Sign up or log-in to the Resource Center to download this free Pitch Kit.

https://account.seoreseller.com/

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For Our Partners

SPECIALOFFER

Buy web design for your site, and we'll give it to you for free once you sign your first client.

- Local Web Design Package - Applicable to SEO, Web Design

and Local Bundles for your clients.

- Valid for the first 3 months

How does aFREE

optimized local website sound?

Schedule a Call

Feel free to call us at any time for questions.

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free webinar: the expert game plan for selling web design

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