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The #1 Guide to Indiana Updated Daily @157Guide FREE! DINING GUIDE ENTERTAINMENT TV LISTINGS MOVIES SPORTS & DRINK SPECIALS “Everything All in One Place!” March 2015 INSIDE: WHISKEY BIG & GETTING BIGGER The Sad Truth About Social Media Advertising Happy St. Patrick’s Day! SPECIAL ENLARGED EDITION

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Page 1: FREE! SPECIAL ENLARGED EDITION157live.adverteria.com/downloads/157-MAR-15.pdf · 4 157LIVE MARCH 2015 EATING & DRINKING GUIDE A-Z AL PATTI’S 552 Phila. St. 724-349-5717 Good steaks

The #1Guide toIndiana

UpdatedDaily

@157Guide

FREE!

DINING GUIDEENTERTAINMENT

TV LISTINGSMOVIES SPORTS

& DRINKSPECIALS

“Everything All in One

Place!”

March 2015

INSIDE:WHISKEY BIG & GETTING BIGGER

The SadTruth About

Social Media AdvertisingHappy St.Patrick’s Day!

SPECIALENLARGED

EDITION

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566 Phila. St. • 724-801-8628 GrubsSportsBar.com

$2 BUD LIGHT Pitchers

Tuesdays & Thursdays

TUES-SAT /WE DELIVER‘TIL 3 AM

OPEN 11 AM

EVERYDAYFull Menu &

Specials Online

$1 DOLLAR DEALS! AFTER MID.PIZZA • FRIESDOUGH ROLLS

KITCHEN OPEN LATE ‘TIL 3 AM

10-12

$125 BL Drafts10-12

642 Philadelphia St. r 724.465.8082 r TheConey.com

The Ultimate Happy Hours:1/2 OFF EVERYTHING!

10-12 Every Day

Hold your formals, receptions and parties at The Coney!

featuring

CoatCheck

See You

After the

Parade

Sat.14Quota bar golf on 13thSt. Patty’s Day 17thIUPatty’s Day 21st

DJ Dennis on Weekends

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$2 BUD LIGHT Pitchers

Tuesdays & Thursdays

157LIVE.com

CONTENTSMARCH 2015

6Playing this monthAt the Moviesbut, unfortunately, not necessarily in Indiana.

7Local Events andThings TO DOin Indiana.

8 The Local Music scene:Who’s performing where;plus Western PA Concerts

10 FEATURE: The Sad Truth AboutSocial Media AdvertisingIt doesn’t work.

11 1213 14

Will Ferrell in Get Hard

The Quintessential Indiana Dining Guide now with Reviews and RatingsHHHH4

5Our Editor’s Monthly Pick Brew Review: “The Champagne of Beers”vs. the “King of Beers”

Napkins & BarstoolsWhiskey Big &Getting BiggerBourbon, please.

Home Bartender:Green ShamrockHappy St. Patrick’s Day!

TV Listings includescable, DirecTV & DishAll the Primetime shows

Sports SchedulesHockey, Baseball,Horse Racing, NASCAR

Pablo Ziegler Classical Tango Quartet

Updated daily@157GUIDE

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4 157LIVE MARCH 2015

EATING & DRINKING GUIDE A-Z

AL PATTI’S 552 Phila. St. 724-349-5717Good steaks — Dean’s were better. Place was cooler with old juke & big ash trays. HH1/2

ARTIST HAND 732 Phila. St. 724-463-8710Coffeehouse w/WiFi & adjacent gallery HHH

BENJAMIN’S 458 Phila. St. 724-465-4446Best when the weather is nice and you can hang out back and play bocce ball…HHH1/2

BOB’S PIZZA 461 N. 4th St. 724-465-4339An Indiana original… Square slices with or without Pepperoni —get four to go! HHHH

BOOMIE’S BAR 547 Phila. St. 724-463-7264Cheap drinks, smoking, loud dance music, two bars, 20s pick-up joint, food, cover HHH1/2

BOB’S SUB 550 Phila. St. 724-471-2127Good portions and combos of meats, great bread, eat-in, take-out. HHHHH

BROWN HOTEL 103 N. 6th St. 724-463-0881Actually the “Black Horse Steak House” which is a no smoking environment. Still do bands and attracts Patchouli crowd at night. HH1/2

BRUNO’S 1108 Phila. St. 724-465-8493Old-style Italian restaurant w/“cellar dining.” You either love or hate their sauce. HHH

BRUNZIE’S 5th & Phila Sts. 724-349-2770 Craft beers with limited menu. Nice room; an exaggerated sense of self-worth still abounds HCAFFE AMADEUS 628 Phila. St. 724-349-0540Viennese-style coffeehouse, panini… HHHH

CAPRI PIZZA Indiana Mall HH 724-349-9000CAPT CURLY’S 108 Greenville, Homer CityFamily-owned pub, food, sports, pool…HHH

CHINA KING 731 Phila.HHHH 724-349-0803Szechuan, Cantonese, Hunan, eat-in/take-outCHESTNUT RIDGE 132 Pine Ridge, Blairsville37 Grille and Spike Bar 724-459-7191Golf resort, live music, events… HHHHH

COMMONPLACE 1176 Grant 724-465-6529 “Roastery” with selection of fine Coffees HHH

Want to know more about the restaurants and bars in this town? Then read the descriptions below. The star rating system is based on reader and editor reviews. Listings are updated every month.

COVENTRY INN 11 N. 6th HH 724-463-0776British-themed restaurant, small bar, bands…COY’S PIZZA Rt. 954 & Rt.56 724-479-3831CROUSE’S CAFE 660 Phila St. 724-471-2983Open for breakfast and lunch HH

HB CULPEPPER’S 653 Phila St. 724-349-5486Lunch and dinner, brass bar and Upper Deck sports bar; happy hrs (smoking upstairs) HHH

LITTLE CAESARS 2334 Oakland Ave. HH1/2Chain pizzeria, take-out—“Pizza, pizza”

THE CONEY 642 Phila. St. 724-465-8082Est. in 1933, full-service restaurant, 3 bars, catering on or off premises, dance club, game room, outdoor café; Irish specialties HHHHH

DINGBAT’S Indiana Mall H 724-801-8345Restaurant and bar in the mall; too spaciousDOMINO’S PIZZA 1176 Grant H 724-349-7310Chain pizza shop; delivery; online orderingDONATELLO’S 791 Phila. St. 724-349-5865Italian restaurant, intimate, wine… HHH

FORTUNE BUFFET 475 Ben FranklinOriental buffet… Hibachi, sushi… HFOX’S PIZZA 580 Phila. St. 724-463-8500Pizza, sandwiches, etc.; delivery HH

GOLDEN DRAGON 3100 Oakland Av 464-0575Chinese HH

GRAPEVINE 1155 Wayne 724-349-8170Nice restaurant and lounge; music HHH1/2

GRUB’S SPORTS BAR 566 Phila. 724-801-8628Walls of TVs, ribs, steaks, burgers… HHHHH

HARRIGAN’S at Park Inn 724-463-3561Restaurant and lounge (Radisson) HHH1/2

HOME MADE RESTAURANT 5820 Rt. 119 N.Marion Center home-style restaurant HHH

HOSS’S 1198 Wayne Ave. 724-349-5750Chain steakhouse with buffet HH

INDIA GRILL 1047 Phila. St. (724) 464-5300Authentic Indian cuisine, catering… HHH

IRONWOOD GRILL 1830 Oakland Av 465-8826Lunch buffet, dinner, wood-fired pizza,specialty burgers, seafood, steaks, entertainmentbar w/deck, craft beers, six-pack shop HHHH

ITALIAN VILLAGE PIZZA 633 Phila. St.Pizzeria; delivery HH 724-349-6873JIMMY JOHN’S 795 Phila St. 724-349-1524Subs, sandwiches, sides... Delivery HHH1/2

KIM MOON 718 Phila. St. 724-349-6336Chinese HH

KING BUFFET 2410 Oakland 724-349-8535Chinese buffet HH

LAST CHANCE SALOON 59 Musser St. HHHHPopular local bar and grill in Commodore

GET 50% OFF UR FIRST 157 ADJUST MENTION YOU SAW IT HERE.

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TEERAK THAI 1830 Oakland Ave.Thai, catering… HTHAI CAFÉ 14 S. 7th St. 724-471-2779Thai cuisine HH

TINA’S LOG CABIN Rts. 210 & 422 EldertonDown home cooking HHHH

TOM’S PIZZA 11 S. 7th St. 724-463-7494Pizza, Greek cuisine—gyros… HHH

TRES AMIGOS 1540 Oakland 724-349-1040Authentic Mexican restaurant with barLunch specials and Happy Hours HHHH

TWISTED JIMMY’S 29 N 7th 724-801-8402Sports Bar,Night Club, food HHHH1/2

VALLEY DAIRY 1584 Oakland Ave. HHHHClassic diner-style restaurant, meeting placeVENICE CAFÉ IUP Tennis Courts 724-349-0100Pizzeria & restaurant with delivery HHH

WOLFIE’S 560 Phila/Bar 724-349-0372Night club with theme nights, entertainmentand nightly drink specials; known for their waitresses and festive atmosphere. HHHHH

©2011-2015 157LIVE Dining listings are editorial content

NINTH STREET DELI 901 Phila. 724-465-5221Two-foot subs, soup and salad… HHHHH

PAISANO’S 221 S. Main St., Homer CityItalian restaurant and bar; catering HHHH

PAPA JOHNS 386 Oakland HH 724-349-0909PIKEL’S 4282 Rt. 119 N 724-465-2525Food, wings, bar, bands, regular crowd…PITA PIT 740 Phila. 724-463-7482Pitas, wraps, breakfast… HHH1/2

PIZZA HOUSE 990 Oakland 724-463-2274Lunch and Dinner, Pizza, Delivery… HH

PIZZA HUT / KFC Wayne Ave. at Locust StChain restaurants with signature foods HH

RAYNE DROP INN 7711 Rt. 119 Hwy. NHot wings, bar, live entertainment… HHH

RICE’S BAR & GRILL 15513 Rt. 286 E. HHHCommodore bar with food and entertainmentROMEO’S PIZZA 1112 Oakland 724-349-7663Restaurant, pizza, Med. & Amer. HHH

ROSEANN’S 2263 Oakland 724-349-7727Restaurant, “gourmet-to-go,” catering HH

ROSE INN 2711 Rt. 110 W 724-463-3060Bar, steaks, wings, burgers, pizza, music HHH

RUBY TUESDAY 1414 Indian Springs Rd. HHChain restaurant with bar; lunch and dinnerSINOBI EXPRESS Indiana Mall Sushi, hibachi… HHH

SPAGHETTI BENDERS 563 Phila 724-357-8822 Italian specialties, lunch & dinner, newly remodeled bar, entertainment, drink specials HHHH1/2 Karoake Friday, bands in barSTARBUCKS 2125 Oakland 724-349-3981Coffee, beverages, treats; also on campus HHH

STEEL CITY SAMICHES 15 N 7th St. HHHSandwiches stuffed with fries, other specialties, bar; outdoor seating; next to Twisted Jimmy’sSTRIKE ZONE 1926 Oakland Ave. HHHNext to Mohawk Lanes; Food, bar, smokingSUBS ‘N’ SUDS 470 Phila. St 724-349-2770Pizza, sandwiches, subs, six-pack shopbetween Benjamin’s and Brunzie’s HHHH

SUBWAY 574 Phila St and Maple St.Chain sub shop—as seen on TV HH

STERNS II 1205 Maple St. — Ice Cream HTANDOOR 720 Phila. St 724-464-5230Indian cuisine HTAZÉ 1125 Phila. HHH1/2 724-471-2720Gourmet, Mediterranean, bar, happy hours…

157LIVE.COM 5

NAP’S CUCINA MIA 1033 Phila 724-465-5396Gourmet Italian cuisine, wine list HHHH

The Champagne of Beers v. King of Beers Sometimes you want a clean, uncomplicated beer to compliment a meal, a whiskey on the side, or for true session drinking. Two classic choices are presented in Miller High Life (“The Champagne of Beers”) and Budweiser (“King of Beers”). High Life, an American Lager, has been described by even the beer snobs as “an honest beer” that won’t break the bank. It weighs in at 4.6% ABV and roughly 150 calories. Budweiser is the other granddaddy of lagers and has a negligibly higher ABV at 5.0%. At 145 calories per 12-ounce can, you can certainly have more than one— especially on a hot day. From both, expect a light, crisp taste that suits any dish and won’t clash with anything else you may be sipping (or shooting). —It’s a tie.

by Tracy Levitz

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RCH Unfinished Business R

Vince Vaughn, Dave Franco, Sienna MillerEuropean business trip goes awry…Chappie RHugh Jackman, Sigourney WeaverPolice droid starts to think and feel…The Second Best ExoticMarigold Hotel PGMaggie Smith, Richard Gere, Bill NighysequelCinderella PGLily James, Helena Bonham Carter,Cate BlanchettLive action retelling of the fairy tale…Run All NightLiam Neeson, Vincent D’OnofrioAging hitman forced to protect family…Paranormal Activity:The Ghost DimensionBilly Shepperd, Jay Hieronhorror franchise sequelDivergent Series: InsurgentShailene Woodley, Ansel ElgortBeatrice must confront her innerdemons in this sequel…The GunmanIdris Elba, Sean Penn, Javier BardemFormer Special Forcers soldier on the run in Europe…Danny Collins RAl Pacino, Annette Bening,Jennifer Garner, Christopher PlummerAn aging rocker changes the course of his life after receiving an undelivered letter from the late John Lennon.

Get Hard RWill Ferrell, Kevin HartA millionaire bound for San Quentin, gets prepped to survive behind bars…HomeRihanna, Steve Martin, Jennifer Lopezanimation about an alien misfitSerena RBradley Cooper, Jennifer LawrenceDepression-era period piece…

C. Plummer, Al Pacino & Katarina Cas in Danny Collins

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Lily James as Cinderella

Shailene Woodley in Insurgent

Jennifer Lawrence & Bradley Cooper in Serena

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H I G H L I G H T S

1 IUP Choir Concert“And The Time Is” —Premiere of a new work for choir and percussion by IUP Music Dept. Chair Jack Stamp3p Gorell Recital Hall (Sutton) $6-10

Almanac: Sunrise: 6:54 Sunset: 6:11end of month: sun rises 7:06; sets at 7:43

Temperatures: High: 50° Low: 29°Precipitation: 3.24”

Sign: Pisces > 20th; Aries 21st >Birthstone: Aquamarine, Jade

Flower: Daffodil

2 Martha Graham Dance CompanyMartha Graham Dance Company8p IUP’s Fisher Auditorium $14-26

IUP Spring Break > Mar. 15th

Home Show > 15thS&T Bank Arena5-9p Fri.; Noon-9p Sat.; Noon-4p Sun.

St. Patrick’s Parade11a Downtown Indiana

13

Clown BarIndiana Players’ “clown noir” in which a former clown returns to the life to investigate his brother’s murder.7:30p $10-12; Two weekend run 20-21 and 27-28 at 7:30p; 22 and 29 at 2:30p.

20

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IUP Planetarium Show Explore Jupiter’s moons, Europa and Io.The planetarium is located in Weyandt Hall Room 134, Free

26Pablo Ziegler ClassicalTango Quartet8p IUP’s Gorell Recital Hall | $12-22

28 Downtown Easter Egg HuntDowntown Indiana

Bach and BeyondHoodlebug Brass, Litton String Quartet, Keystone Chamber Players and IUP voice faculty combine for a chamber performance that begins 7p in 121 Cogswell Hall and concludes at Gorell Recital Hall (Sutton). A scholarship benefit reception follows in Sutton’s Blue Room. $7-11

MARCH 2015 S M T W T F S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

157LIVE.COM 7

3 Delta Omicron Solo CompetitionIUP student musicians compete for $5007p Gorell Recital Hall, Free Admission

Quota Club St. Patty’s OpenReg. 5 p.m. at the Coney; 6:30 p.m. start Annual benefit / bar tour / mini-golf

14Celtic Woman3p KCAC | $39-9915

17 Saint Patricks DayThe official cultural & religious celebration

18 Vienna Boys Choir8p Fisher Auditorium $14-26

Name Is The Surface > Apr. 16thIUP’s Kipp Gallery (Sprowls Hall) Noon-4PM Mon-Fri | FreePittsburgh artist/Pittsburgh Community Supported Art founder Corey Escoto makes use of discontinued Polaroid film in this mixed-media show.Exhibit opening and artist talk 5p IUP University Museum (Sutton Hall) | Free

IFL Film Club: Hunger Games / Mockingjay Part 12p Watch and discuss; free and open to the public.Also on March 25th at 6 p.m.

21

High School Art InvitationalIUP University Museum (Sutton Hall)

Dance & PercussionIUP Dance Theater and Percussion Ensemble join to perform multi-cultural and multi-genre works.7p Fisher Auditorium | $10-15

IUP String EnsembleFree performance in Gorell Recital Hall (Sutton)31

BANDS ON NEXT PAGE

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8 157LIVE.COM

concertsin association with 152GUIDE.com

1 Sleater-Kinney ............................................. Stage AE 3 North Mississippi Allstars ............Carnegie Library5 Ellis Paul........................................................Club Cafe Lights .......................................................... Mr. Small’s6 G. Love & Special Sauce ........................... Stage AE Jefferson Starship .................. Palace/Greensburg Brian Posehn ......................................................... Rex7 Crizzly .............................................................Altar Bar Cyrille Aimee .........Manchester Craftsmen’s Guild Uh Huh Baby Yeah!...........................Smiling Moose8 Chatham County Line .................................Club Cafe10 Ariana Grande ..................Petersen Events Center Charlie Parr .................................................Club Cafe Jonathan Richman .................................. Mr. Small’s11 Driftwood .....................................................Club Cafe Sarah McLachlan ...................................... Benedum13 Brit Floyd ...................................................... Benedum Mark Dignam ..............................................Club Cafe Maroon 5 ...................................................... CONSOL Mike + The Mechanics ....... Carnegie/Homestead Northern Faces .................................Smiling Moose Sons Of Bill .............................................Thunderbird14 Bastard Bearded Irishmen ................................. Rex Brit Floyd ..................................................... Benedum Jason Aldean Tribute ..................................Altar Bar15 Michael Bolton ........................ Palace/Greensburg Moe. ........................................................... Mr. Small’s Yarn ...............................................................Club Cafe17 Cold War Kids .............................................. Stage AE Have Mercy .......................................Smiling Moose The Town Pants .....................................Thunderbird Lincoln Durham ...........................................Club Cafe19 The Slackers ......................................................... Rex Helmet ............................................................Altar Bar Southside Johnny/Asbury Jukes ................Jergel’s20 Slim Forsythe ..............................................Club Cafe21 Blackberry Smoke ............... Carnegie/Homestead Blue Oyster Cult ...................... Palace/Greensburg25 Galactic ..................................................... Mr. Small’s Horse Feathers ......................................Thunderbird The Travelin’ McCourys ...................................... Rex26 Barry Manilow ............................................. CONSOL The Lacs ........................................................Altar Bar Tall Heights, Darlingside ............................Club Cafe27 Badfish ....................................................... Mr. Small’s Marco Benevento ................................................ Rex28 Drew Holcomb/Neighbors ................................. Rex Jimkata ...................................................Thunderbird 31 The Decemberists ..................................... Benedum

Western PA

scene

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Ryan Odell Live (7-10)Ironwood Grill (1830 Oakland Ave.)

Kris Gruda (exp./improv jazz)The Brown (103 N. 6th St.)Grist For The MillCoventry Inn (11 N. 6th St.)DJ Trip Psych (9-1) @ Ironwood GrillAultman Bros. (roots rock…)Spaghetti Benders (563 Philadelphia St.)Black Ridge (rock, covers) @ The BrownMark & Sean (Anniv. Party) @ Strike ZoneUnbroken (9:30) @ Ironwood Grill

Jazz Jam w/Dr. Mike @ Spaghetti Benders

Grist for the Mill @ Spaghetti BendersThose Guys Band (8-11) @ Ironwood GrillSomebody To Love @ Coventry InnJason Dewitt (solo singer-guitarist) @ BrownBrett Cogley (8-11) @ Ironwood GrillThe Shivers Spaghetti BendersSean Howard @ The BrownSteve Grece (8-11) @ Ironwood GrillLive Jazz @ Coventry InnOliver Squash @ The BrownAcoustic Stew (from Harrisburg roots-blues)The Brown The Highway Band (8:30-12:30) The Ironwood

MARCH 2015 S M T W T F S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Jazz Jam w/Dr. Mike@ Spaghetti BendersPatrick Keddie @ Coventry InnWolves in Sheeps Clothing (progressive)The BrownEast Nowhere (80s/New Metal) The Brown

26 27

28Note: Indiana Theater shows on Thursdays — see fb.com/TheIndianaTheater

DJ Dennis@ The Coney

DJ Kahlua@ Wolfies

Bagpipers

@ Coney(parade)

FRID

AYSA

TURD

AY

(1926 Oakland)

FRID

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Every Day Specials$1 PBRs 10-Mid$2 Apple Pie Shots$3 White Russians$4 Miller Lite orYueng. 32 oz. Pitchers

HomemadeDaily Features!

724-357-8822563 Philadelphia St.• Downtown Indiana

Fax: 724-471-7264Open Monday-Saturday for Lunch, Dinner & Late Night

Indiana’snumero uno

Italian Restaurant& Lounge

Penguins Specials$1 Iron City or$1.50 IC Light Pounders

Indiana’s Best Karaoke!

Friday Nights 10PM-2AM

Eat-In

Take-Out

Lunch Delivery

Happy Hours 5-7

$1.50 Miller Lite or

Yuengling Pints

$2 Wells

$2.50 Glasses of Wine

(ask server for selection)

LIVE ENTERTAINMENT: Sat. 7: Aultman Bros

Thur. 12: Jazz Jam w/Dr. MikeFri. 13: Grist For The Mill

Sat. 14: The ShiversThur. 26: Jazz Jam w/Dr. Mike

Spaghettini • Gnocchi • Manicotti • Lasagna • Ravioli • Prime Rib

Seafood • Chicken • Veal Parmigiana • Soups • Salads • Appetizers

Est. 1991

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Social Media Overload:The Sad Truth About Using Twitter & Facebook to Advertise

by Tony Caravan

Once you become “favorited” a lot, and retweeted a lot, you gain a certain perception of influence in the social media community. Our staff @157GUIDE have achieved that through hard work, providing tweets that we believe actually have substance, and by carefully weeding out the riff raff (sometimes on a daily basis). Basically, that means, we try to always focus on quality, not quantity. That said, the vast majority of accounts out there, many with high numbers, are what are referred to as social media whores. They let anyone follow them, just to get their numbers up. They even bribe or pay people to like them—all to fool others into believing that they are popular. But the truth is, it doesn’t work, and here are the three main reasons why: First of all, the structure of Facebook and Twitter, and the need to scroll down to read what’s been posted is a major flaw in the GUI (pronounced gooey), or Graphical User Interface. —Sorry to get all geeky on you. Anyway, what that means is that, the more “popular” you become, or, the more friends and followers you have, the harder it is keep track of what’s being shared, posted and retweeted. In fact, once you get over a couple of dozen friends or followers, your feed starts to get completely out of control. And yes, I know there are ways to control what is visible, etc., however, that’s exactly my point: most people are really only paying attention to a relatively small number of people; and the rest either get blocked out or lost in endless timelines and scrolls of meaningless drivel. Secondly, why this matters… For people who have it all figured out, it doesn’t matter that much, it just means they have to spend a lot of time checking to see what their friends have posted. But for businesses like bars, restaurants

Tony Caravan is the author of three books and the soon-to-be-released “conversations.” His books and songs are available at Amazon.com, the iBook Store, iTunes, and YouTube. Visit ROCKFLUX.com

and clubs, however, it can mean the difference between having a good night, and whether people show up or not. The reality is, most people tune out the hype and bull tweets. Unless you’re tweeting or posting (with a photo) of some hotties having a good time (right now) at your place, you get lost (or blocked), like all the other businesses that try to use Facebook and Twitter as a way to get free advertising. Face it, you’re a cheap bastard! People know you’re a cheap bastard; and they also wonder where else you are cutting corners to save a few bucks—like with your drinks, food, people’s health and safety, etc… Yeah, somebody had to say it, so I did, so there… Lastly, Indiana is a transient community. People are here for a few years of college, an energy industry project, a sales call, etc. And, while many ex’s come back for homecoming (though those numbers are dwindling), most move on with their lives, get new friends and start to “follow them.” The thing is, they still show up as followers on people’s Twitter pages, even though they live in another part of the state or country and don’t give a rat’s ass about Indiana, IUP or coming back for a middle of the week food or drink special. Which is probably the biggest flaw in “the numbers,” and why they’re not a true guage of the size of the audience. Conclusion: If you really want to reach people, advertise; if you want to look like a cheapskate and panderer, tweet. Also, be aware that there are many new apps and social sites popping up, and that you might want to consider using more photos and videos—they’re big and getting bigger. —Have a nice decade!

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by Tony C.

WHISKEYbig & getting bigger

In case you didn’t get the memo, the craft beer movement is over. It’s gone the way of classic rock—still enjoyed by many, but no longer in the mainstream. It kind of makes your heart go out for all of those local establishments that installed dozens of taps for flavored and overly-hop’d brews. But this column is not about the past, it’s about the future—and the future belongs to whiskey—more precisely—American bourbon and whiskey brands. Whether you drink it neat (no ice) or on the rocks with a splash of water or soda; whiskey is an alcoholic beverage with a depth of flavors and aromas beyond compare. Its essence is drawn from the distilling process through aging in charred or uncharred, new or used oak barrels. While a beer and a shot is a time-proven way to make a quick attitude adjustment; once achieved, it’s then time to sip and savor your caramel-colored drink. Whiskeys are defined by their primary ingredient (51%) in the “mash” mixture. They can be broken down to rye, rye malt, malt (malted barley), wheat or bourbon (corn). Corn whiskey is not bourbon, it’s closer to moonshine and contains 80% or more corn. Whiskeys are also defined as being straight or blended, depending on the alcohol by volume and the aging time. Ask your bartender to let you read the label; or, if he or she is knowlegeable, be inquisitive. Whiskey pairs great with most meats and seafood dishes, but stick with wine for pasta meals. Also, American whiskey is a great companion for lager and premium beers. But avoid the crafts, since they’ll clash with complexity of the bourbon. As for the best places to enjoy whiskey in town—you’ll find them everywhere. But don’t be surprised if the bartenders look a little surprised when you ask them for their selection of domestic bourbons and whiskeys. Eventually they’ll come around, once they realize that Whiskey is making a big comeback, and soon to over-take the crafts in a barroom near you. —Cheers!

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Purim (5); Daylight Savings begins > (8); Saint Patrick’s Day (17);

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Kentucky Derby Points RacesSat 7 Gotham 1 1/16 Miles Aqueduct 50-20-10-5 San Felipe 1 1/16 Miles Santa Anita Park 50-20-10-5 Tampa Bay Derby 1 1/16 Miles Tampa Bay 50-20-10-5Sat 14 Rebel 1 1/16 Miles Oaklawn Park 50-20-10-5Sat 21 Spiral 1 1/8 Miles (S) Turfway Park 50-20-10-5Sun 22 Sunland Derby 1 1/8 Miles Sunland Park 50-20-10-5Sat 28 UAE Derby 1 3/16 Miles Meydan 100-40-20-10 Florida Derby 1 1/8 Miles Gulfstream Park 100-40-20-10 Louisiana Derby 1 1/8 Miles Fair Grounds 100-40-20-10

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*Intrasquad Charity Game; (ss) Split Squad

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7 pm @) CBS 60 Minutes8 pm $ ABC Once Upon A Time ! NBC The Voice * FOX The Simpsons @) CBS Madame Secretary8:30 * FOX Brooklyn Nine-Nine9 pm $ ABC Secrets and Lies - new ! NBC Dateline * FOX Family Guy 8th @) CBS The Good Wife PBS Downton Abbey 50 254 131 AMC The Walking Dead 201 501 300 HBO Girls 221 545 318 SHOWTIME Shameless 9:30 * FOX The Last Man on Earth - new 201 501 300 HBO Togetherness10 pm $ ABC Revenge reruns @) CBS Battle Creek - new 50 254 131 AMC Talking Dead 221 545 318 SHOWTIME House of Lies12 am 50 254 131 AMC Comic Book Men

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8 pm $ ABC The Middle ! NBC The Mysteries of Laura * FOX American Idol @) CBS The Mentalist 15 256 132 CW Arrow 61 311 180 ABCFAM Melissa | Joey8:30 $ ABC The Goldbergs9 pm $ ABC Modern Family ! NBC Law | Order: SVU * FOX Empire @) CBS Criminal Minds 15 256 132 CW Supernatural 18th 51 229 112 HGTV Property Brothers9:30 $ ABC black-ish10 pm ! NBC Chicago PD @) CBS CSI: Cyber 58 248 136 FX The Americans 116 271 121 H2 In Search of Aliens 125 259 240 FXX It's Always Sunny...

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