free marketing from realtor.com that is already yours! - realtors triple play 2014

The Tools

Realtor.com Profile + .Realtor

Mobile Listing Builder

Housing Trends Newsletter

Business Plans

Social Connections

Listing Presentation

Marketing Assessment

BONUS:

HouseLogic

Realtors® Property Resource


A Little Breakdown

NARIf you are a Realtor®, you are a member of NAR (part of your dues payment goes to the National Association of Realtors®).

Your NRDS # (issued by NAR) gives you access to HouseLogic and Realtors® Property Resource.

Move, Inc. >> News CorpMove, Inc., recently bought by News Corp provides most of the free marketing tools we will discuss today.

News Corp runs Realtor.com


Realtor.com Profileswww.realtor.com/profile


http://www.realtor.com/profile

The All New Realtor.com Profile


Why Bother?

• Easily connects to your FREE .realtor domain

• A recommendation MACHINE

• Easy built-in social sharing for your entire profile and recommendations

• Show off your details and designations


Where to Start

Go to www.realtor.com/profile or solutioncenter.realtor.com


http://www.realtor.com/profile

http://www.solutioncenter.realtor.com/

Showcase Your Stuff


Get Recommended


Add a recommendation that you received somewhere else on the web or via an email or even in print. Get permission, type it in and source the recommendation for added creditability.

It is Always Better to Share


Recommendations are easily shared by clicking on the share box at the bottom (after the rec is created). You can share to any of the networks you connected in the initials setup. Check your Account Settings section to add or edit your social networks.

And that .Realtor Domain?


www.claim.realtor


Have you claimed your .realtor domain yet? The first 500,000 NAR members will get their domain FREE for one year.

http://www.claim.realtor/

Domain Details


Your new domain can point to your profile, your website or anywhere else you might want to point it on the internet.

Forwarding Your Domain


You can also just forward your .realtor domain by typing in the current URL at the bottom (on the left, just under the email forwarding). This is probably the easiest way to connect your domain to your real estate website.

Mobile Listing Buildermarketing.realtor.com/mobilelisting


http://marketing.realtor.com/mobilelisting/

Take Your Listings Mobile


Check out your real estate website on your phone … how does it look? Do you have to pinch and pull the screen to see everything?

If going mobile on your real estate website has not been a priority for you or your broker, consider using this Realtor.com marketing tool to at least make your listings mobile.

Use the mobile link or QR code on your signs, flyers, postcards, and more.

marketing.realtor.com/mobilelisting

http://marketing.realtor.com/mobilelisting/

It’s Easier Than You Think


3 Steps


POOF! Mobile Ready!


Housing Trends Newslettermarketing.realtor.com/housing-trends-newsletter


http://marketing.realtor.com/housing-trends-newsletter

Drip Drip Drip …


marketing.realtor.com/housing-trends-newsletter

http://marketing.realtor.com/housing-trends-newsletter


stefaniehahn.housingtrendsenewsletter.com

Sign up … Run through the 6 screens of information.

A newsletter. Done.

Easy peasy.

http://stefaniehahn.housingtrendsenewsletter.com/


stefaniehahn.housingtrendsenewsletter.com

3+

Pag

es o

f Info

!

http://stefaniehahn.housingtrendsenewsletter.com/


Now What?

Share it! By Email, Gmail, Social …

Business Plansrealtor.com/goals


http://www.realtor.com/goals


Work with a Plan


Customized for You

If you’ve never completed a business plan before, give this a try! Get a better idea of what you need to do everyday.


What Makes a Successful Biz Plan?

Your 2015 Business Plan

generates commitment

specific &

track-able

realistic

A few reasons to consider a business plan:

1. Create income goals based on your local numbers

2. Devise your marketing strategyfor the year – snail, email, social, print and more – plus determine your spending estimates

3. Keep yourself accountable4. Take your business to the next

level – review and update each year

Social Connectionsmarketing.realtor.com/realtor-facebook-app


http://marketing.realtor.com/realtor-facebook-app


Facebook Business Pages



When you add the Realtor.com app to your Facebook Business Page –you can add a tab that will show as above.



Once clicked, Facebookers can see your information, your listings, download a buyer or seller guide or get the Realtor.com app on their mobile.

Listing Presentationsmarketing.realtor.com/listing-presentation


http://marketing.realtor.com/listing-presentation


Listing Presentations


Customizable PowerPoint


Listing Presentations

Pick and choose from slides that correspond with the Realtor.com tools that you use (Showcase, Top Producer, etc.) and show the seller how you will make their home stand out.

Marketing Assessmentmarketing.realtor.com/quiz


http://marketing.realtor.com/quiz


How is your Marketing?

Yes. I know they are trying to sell you Realtor.com marketing tools, but this 2 minute survey gives you a nice 7 page PDF marketing assessment.


How is your Marketing?

HouseLogicmembers.houselogic.com


http://members.houselogic.com/


members.houselogic.com

Need content?

NAR wants to give you content for FREE. Plus some super easy tools for social sharing, posting to your site and emailing.



HouseLogic content is easy to find, use and share. Use the three steps – they will guide you along or try one of the quick shares by simply clicking on an article title and sharing it.



Most of the “themes” have 5 to 7 articles. Click SELECT to select the one(s) you want.



Then decide how to distribute the article (just click SELECT):o Social media and/or emailo Personalized handoutso Add to e-Newsletterso Add to blogs or websites



Content delivered.

Realtors® Property Resourcewww.narrpr.com


http://www.narrpr.com/


www.narrpr.com



www.narrpr.comGo to www.narrpr.com and click on PARTNER MAP at the bottom left of the page …




Search Options


www.narrpr.com



Why RPR?

1. Reports2. Pricing Tools3. Property Analysis for Investors


Reports Galore

<< open house, serious buyers

<< listing presentations

<< open house, farming activities

<< buyer tour

<< open house, new buyers, pre-list


Pricing Tools


www.narrpr.com



www.narrpr.com

o Confirm the factso Add on any

additions/remodelso Look at the local market



www.narrpr.com



Property Analysis for Investors


RPR Mobile App

The Tools

Realtor.com Profile + .Realtor

Mobile Listing Builder

Housing Trends Newsletter

Business Plans

Social Connections

Listing Presentation

Marketing Assessment

BONUS:

HouseLogic

Realtors® Property Resource



Thank You!

Thanks so much for hanging out with us today. We hoped you learned a few things that will make a positive impact on your business in 2015.

Get the slides here:www.StefanieHahn.net

Chris Beadlingchris@@chrisbeadling

Stefanie [email protected]@sahahn

http://www.stefaniehahn.net/

mailto:stefanie@stefanie+hahn.com

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