FREE CHALLENGE PLANNER

MEMBERSHIPWORKBOOK

MEMBERSHIP WORKBOOK: CHALLENGES

CHALLENGE BASICSWhat do we mean by a free challenge?

A free challenge is a type of marketing promotion that you can run to:

• grow your email list and audience

• better engage your audience and create some buzz

• highlight your expertise and showcase your membership

• provide additional value to your audience

• incentivise people to join your membership site

Challenges tend to be between 5-30 days long and provide some kind of

daily content designed to help people achieve a specific goal.

Example: a 5 day content creation challenge where the goal is to create 3

months worth of blog content in 5 days.

The challenge should relate to your membership topic so that the natural

next step for challenge attendees is to become a member.

How do you run a challenge?

You can run challenges in a variety of different ways, the most popular are:

•Email – send a daily email containing each days content direct to the

challenge participants.

•Facebook Group – create a pop-up (temporary) group where you add

your daily content and engage with people taking the challenge.

•On-site – run the challenge as a mini-course on your website,

releasing a new lesson every day.

MEMBERSHIP WORKBOOK: CHALLENGES

For best results provide daily videos/activities in a pop-up Facebook Group, combined with live Q&A sessions and email reminders.

Unless there is a specific reason for it being longer, 5-10 days is enough for most challenges and easier for both you and attendees.

Have some kind of live interaction and Q&A – we find Facebook Live works well for this. The more you can engage people the better.

Leave content available for a few days after the challenge to allow for different timezones and catch ups.

Promote your membership at the end of the challenge. You can combine this with a special offer such as a 14 day $1 trial, discount or bonus gift.

Make the offer only available for a short time (no more than 14 days) and give your challenge participants several reminders about the membership offer.

Conversions to your offer can be increased by running a live tour of the membership alongside a live Q&A.

Follow up after 6-12 weeks with those who don’t take your challenge offer with a repeat of the offer or a different offer.

The rest of this workbook will help you to plan the details of your own challenge and provides a checklist to help with running your challenge.

OUR TOP CHALLENGE TIPS

MEMBERSHIP WORKBOOK: CHALLENGES

YOUR CHALLENGE DETAILS WHAT ARE YOU HOPING TO ACHIEVE WITH THE CHALLENGE? (e.g. add x amount of new members, launch your membership, grow email list)

WHAT IS THE THEME/GOAL OF YOUR CHALLENGE? (e.g. teach people to build their list in 10 days, 5 day no sugar challenge)

HOW LONG WILL YOUR CHALLENGE BE?

□ 5 Days

□ 7 Days

□ 10 Days

□ 14 Days

□ 21 Days

□ 30 Days

□ Other:

WHO IS YOUR CHALLENGE FOR? (e.g. mums of toddlers, new entrepreneurs, beginner guitar players)

MEMBERSHIP WORKBOOK: CHALLENGES

YOUR CHALLENGE DETAILS IS YOUR CHALLENGE FOR PEOPLE:

□ Already on your email list

□ In your social media audience

□ In your Facebook group

□ Not part of your audience yet

□ All of the above

□ Other:

HOW WILL YOU MARKET THE CHALLENGE?

□ Emails to existing list

□ Via free content such as podcast, blog posts

□ Posts on social media

□ Promotion to Facebook Group

□ Facebook Ads to cold audience

□ Facebook Ads to warm audience

□ Joint ventures or affiliates

□ Other:

MEMBERSHIP WORKBOOK: CHALLENGES

YOUR CHALLENGE DETAILS WHAT KIND OF CONTENT WILL YOU BE PROVIDING? (e.g. daily email or video, worksheets, activities)

□ Pre-Recorded Video

□ Live Video

□ Text Only

□ Audio

□ Worksheets/Workbooks

□ Other:

Will this content be released:

□ Daily

□ Every other day

□ Other:

How will this content be delivered:

□ Email

□ Facebook Group

□ On-site

□ Other:

How long will challenge content be available for:

MEMBERSHIP WORKBOOK: CHALLENGES

YOUR CHALLENGE DETAILS WHAT KIND OF COMMUNITY/ENGAGEMENT WILL YOU OFFER?

□ Existing Facebook Group

□ Pop-up Facebook Group just for the challenge

□ Live Q&A Calls

□ Webinar

□ Other:

WHAT OFFER WILL YOU MAKE AT THE END OF THE CHALLENGE?

□ Trial for membership site

□ Discount price offer

□ Bonus content

□ Other:

WHAT ARE THE DETAILS OF YOUR OFFER? (e.g. price, length of time available for, any additional bonuses)

MEMBERSHIP WORKBOOK: CHALLENGES

YOUR CHALLENGE DETAILS WILL YOU BE ADDING THE CHALLENGE CONTENT TO YOUR MEMBERSHIP IN FUTURE?

□ Yes, as the challenge takes place

□ Yes, after the challenge has finished

□ No

□ Undecided

It can work well to add the challenge content to your membership after completed as a bonus for members and those who join from the challenge.

DATE YOU WILL START YOUR CHALLENGE:

NOTES/ADDITIONAL DETAILS:

MEMBERSHIP WORKBOOK: CHALLENGES

YOUR CHALLENGE SETUP CHECKLIST

□ Decide on your challenge idea

□ Define your goal for the challenge

□ Set length of time for the challenge

□ Decide who the challenge is for

□ Decide on your promotion at end of challenge

□ Set your start date for the challenge

□ Outline challenge content

□ Create landing page for challenge

□ Create welcome email for challenge sign ups

□ Choose how to market your challenge

□ Send email to list re challenge – send to landing page

□ Announce challenge on social media channels

□ Schedule ongoing challenge promotion messages for social

media

□ Create Facebook Ads if using

□ Continue marketing challenge until start date

□ Create challenge content – videos, workbooks etc

MEMBERSHIP WORKBOOK: CHALLENGES

YOUR CHALLENGE SETUP CHECKLIST

□ Create pop-up Facebook group

□ Name after challenge

□ Closed group not public

□ Add challenge details and signup link to group info

□ Add an additional admin/moderator to group if needed

□ Create a welcome post/video – pin to top

□ Start an intro thread for people to introduce selves

□ Add FB group link to welcome email for future signups

□ Email existing challenge signups with link to join group

□ Schedule posts for challenge content

□ Decide days and times for FB Live Q&A’s and schedule in group

□ Pin a schedule to group with days/times of content & lives

□ Create engagement posts for each day with challenge prompts

□ Schedule time to check into group 1-2 daily during challenge

□ Schedule emails for each day of challenge with content info & links

□ Create your challenge promotion offer (e.g. coupons if needed, images

to promote, follow up reminder emails)

□ Check through everything – triple check any links and downloads!

□ Start your challenge!