frankenbooks: framing the issues and challenges stephen abram, mls, fsla vice president gale cengage...
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Frankenbooks: Framing the Issues and Challenges
Stephen Abram, MLS, FSLA
Vice President
Gale Cengage Learning
SAOIM – June 8, 2012
• Let’s stay focused on reading and not books• OK?• Let’s talk verbs and not nouns• Let’s focus on librarian needs in the context
of end-user and client needs• Let’s engage our imaginations and see no
insurmountable limits
TODAY . . .
• Adult learning styles• Attention Span• Retention• Crowdsourcing knowledge: All of us are smarter
than one of us• Value: ROI, ROE, ROT• Focus on ideas, perspectives and opportunities• I find it more fun. I hope you do too.
Workshop Interactivity Philosophy
Poll Number One: Settings
1. Academic (College, University, Higher Ed)2. Public Libraries3. Schools (K to 12)4. Special and Government Libraries5. Vendors, Consultants, Publishers6. Other (like multi-type consortia…)
Starter Polls
Poll Number Two: Primary Goal
1. Community2. Decision-making3. Research and Development4. Learning 5. Discovery, Invention, Creativity
Starter Polls
WHY DO PEOPLE READ?
Exercise Number One
Why do people read?
1. To learn
2. To engage in hearing other’s opinions (to agree or disagree or understand)
3. To develop more knowledge about myself and develop as a whole person
4. To be entertained and laugh, to engage and interact
5. To address boredom and the inexorable progress of time
6. To research and keep up-to-date
7. To participate well in civil society (everything from news to voting)
8. To be informed (and maybe smarter)
9. To understand others (individually and culturally)
10. To escape our day-to-day lives11. To stimulate the imagination and
be inspired or spiritual12. To write and communicate better
through reading others13. To teach14. To have something to talk about15. To connect with like-minded
people16. ????
Is this graphic correct? What’s wrong?
Is the book in your head?
The Physical Act of Reading
Think harder about book components!
Whose needs are met by e-books and e-libraries?
Deer in headlamps slide here.
Questions for Today:
1. What is REALLY happening with eBooks?2. Where is all this change taking us?3. Do people still value the book? 4. What’s next?5. What is the role for librarians in our info-
future?
There is no guarantee that the e-book scenario will play out to include libraries
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WHAT IS AN EXPERIENCE?(HINT: ENTERTAINMENT, SOCIAL, LEARNING, RESEARCH, DISCOVERY)
Exercise Number Two
What is an EXPERIENCE?
What is a library experience?
What differentiates a library experience from a transaction?
What differentiates college libraries from Google/Bing?
The Evolutionof Answers
Why do people ask questions?
Is your library experience conceptually organized around answers and programs?
Or collections, technology and buildings?
Why do people ask questions?
Who, What, When, Where
How & Why
Data – Information – Knowledge - Behavior
To Learn or to Know
To Acquire Information, Clarify, Tune
To Decide, to Solve, to Choose, to Delay
To Interview, Delve, Interact, Progress
To Entertain or Socialize
To Reduce Fear
To Help, Aid, Cure, Be a Friend
To Win A Bet
Books
Fiction
Non-Fiction
Encyclopedia
Reference
Directories
Dictionaries
Textbooks
Scholarly
Kiddy Lit
E-Learning
How would you reinvent the book?
Mobility
What are thegood and badthings aboute-books?
GOOG
Pottermore
Harper Collins and DOJ OverDrive Kindle Library e-books Advertising Malicious Links Vanity Press vs. self publishing Private reading Censorship
Skirmishes but Big Ones
App Store Rules Porn – e.g. Sports Illustrated No Criticism rule Politicians’ apps Satire Pulitzer Prize winner Books as an app require approval Potential restraint of trade Who chooses? Censorship . . .?
Device Issues
Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
What does all this mean?
The Article level universe The Chapter and Paragraph Universe Integrated with Visuals – graphics and charts Integrated with ‘video’ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just interactivity How would you enhance a book?
Mobility
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HOW WOULD YOU ENHANCE A BOOK?(IN A WORLD OF LIMITLESS IMAGINATION)
Exercise Number Three
Broadband
You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
Local wired, mobile access ‘everywhere’ to the home and workplace
Geo-awareness: GIS, GPS, GEO-IP, etc. Wireless as a business strategy (Starbucks) Mobile dominates Largest generation
InterdisciplinaryCross-disciplinaryIntegrated
GAMIFICATION
Assembling the next generation on content containers…
Stephen Abram, MLSLangara CollegeVancouver, BCFeb. 13, 2012
Grocery Stores
Grocery Stores
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
You have the tools.
Stop Making it So Hard!
Context
Information and Knowledge-based economy
Globalization
There is an education economy
Stress on core markets (US)
Changing knowledge about current crop of students (genome, eye tracking, gaming, IQ, ICT and social behaviours, etc.)
Information ethics and copyright
Books
• Reception of Reading and Experience
• Fiction – paper, e-paper
• Non-Fiction
• Articles - disaggregation
• Media – physical vs. streaming
• Learning Objects
• Stories vs. Pedagogy
Miscellaneous
Technology Context
• Cloud (SaaS, PaaS, IaaS)
• Laptops and Tablets
• Mobility / Smartphones
• Bandwidth (Wired, WiFi, Whitespace)
• Learning Management Systems
• Streaming video and audio vs. download
• HTML5 and Apps – the battle
• Advertising auction models and ‘product’
• New(ish) Players (Amazon, Apple, G, B&N, Uni’s, states/provinces/nations)
The BASICS
Containers for Pedagogy
Created by Teams (e.g. 40,000 authors a year for Cengage alone) (yes that’s a lot of lawyers)
Copyright and complicated layering of millions of rights (creators - pictures, graphics, video, tests, text, documents, etc.)
Serious Lawsuits: Feist, Texaco, LSUC, Tasini, NatGeo, Authors Guild, jStor, GBS, etc.
Complex extension opportunities (links to articles, databases, library assistance, etc.)
eTextbook Challenges
Format Agnosticism• Browsers: IE, Chrome, Firefox, Safari• Devices: Macintosh, PC Desktops & Laptops• Mobile: Laptops, Tablets (iPad, Fire, etc.)• Mobile: Smartphones (iPhone, Blackberry, Android,
Windows, etc.)• Container: PDF, ePub, .mobi, Kindle, etc.• Learning Management System: Blackboard / WebCT,
D2L, Moodle, Sakai, etc. • Purchasing (Amazon, B&N, Chegg, CengageBrain, Apple
Store, University Textbook Store, etc.)
Should we tie students and professors to a specific and proprietary device or operating system?
What is the priority?
Price, Cost, Value, ROI
Managing or Mandating the Adoption Curve
Learning and Progress
Societal Impact = 17%, 40%, 70%?
Death of the Traditional Textbook?
Shallow pool innovation – e-copiesOpen Access Textbooks?Coursepacks and e-coursepacks?Apple?AmazonGoogle?etc.
What is Changing?
1. Componentization of pedagogy2. Enhanced textbooks (tests, tracking, video, etc.)3. Advanced e-learning4. Ability to archive5. The purchaser matrix (individual student, class,
institutions, state/province/country)6. Big brother…7. Textbook boundaries (library links first…)
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HOW WILL THINGS CHANGE FOR LIBRARIES AND LIBRARIANS?(HINT: ACQ, COLLDEV, METADATA, STAFF NEEDS, ORGCHART, ETC.)
Exercise Number Four
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WHAT ARE THE BUDGET ISSUES?(COST, JUSTIFICATION, PRICE, VALUE, TRACKING, COLLECTIONS)
Exercise Number Five
1. Portfolio Management2. Collection Focus3. Programs4. Curriculum5. Priorities Setting and Implementation6. Alignment
Strategic Context
Pricing Models
1. Buy the print copy
2. Buy the exact electronic copy of the print
3. Buy both (bundling)
4. Rent the print or e-copy for a specified period
5. Create custom coursepacks in print or e-copy
6. Buy at the course level included in fee
7. Buy at the institution / enterprise level
8. Buy at the state/province level
9. Espresso Book Machines
10.Pay-per-use, micro-payments, ‘Square’ and phones
This era will see a Fundamental Reimagining the Textbook
For the present there will be those who resist and the resisters will be the majority.
What Would You Attempt If You Knew You Would Not
Fail?
The power of libraries
A Third Path
SmellyYellowLiquid
OrSex
Appeal?
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Cengage Learning (Gale)Cel: 416-669-4855
[email protected]@gmail.com
Stephen’s Lighthouse Bloghttp://stephenslighthouse.com
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