frank mcleod - wsp - what are we going to do about the designers?

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10/02/2013

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Page 1: Frank McLeod - WSP - What are we going to do about the designers?

10/02/2013

Page 2: Frank McLeod - WSP - What are we going to do about the designers?

Purpose

To share our view of where our industry may be going and why products are essential to its success.

Page 3: Frank McLeod - WSP - What are we going to do about the designers?

Navigation

• Purpose • Direction • Product based design • Purpose based BiM

Page 4: Frank McLeod - WSP - What are we going to do about the designers?

One possible direction

An industry as an integrated consumer led manufacturing and service supply-chain, that makes money from the satisfaction of its customers.

Page 5: Frank McLeod - WSP - What are we going to do about the designers?

An industry as an integrated consumer led manufacturing and service supply-chain, that makes money from the satisfaction of its customers.

One possible direction

Page 6: Frank McLeod - WSP - What are we going to do about the designers?

An industry as an integrated consumer led manufacturing and service supply-chain, that makes money from the satisfaction of its customers.

One possible direction

• integrated products will interface and be cross-functional and mass customisable.

• consumer led investment in products will be driven by the supply-chain and the identification of need.

• manufacturing a dramatic increase in the use of manufactured on demand products.

Page 7: Frank McLeod - WSP - What are we going to do about the designers?

An industry as an integrated consumer led manufacturing and service supply-chain, that makes money from the satisfaction of its customers.

One possible direction

• service products defined by functionality offered through SLA's.

• supply-chain evolution of products towards functionality will form identifiable barony supply-chains.

• satisfaction an increase in profits, but only associated with value delivered to the customer.

Page 8: Frank McLeod - WSP - What are we going to do about the designers?

An industry as an integrated consumer led manufacturing and service supply-chain, that makes money from the satisfaction of its customers.

One possible direction

Page 9: Frank McLeod - WSP - What are we going to do about the designers?

A design focus on placing known products into the context of a development where the product has a dominant standing in the hierarchy of design.

Product based design

Page 10: Frank McLeod - WSP - What are we going to do about the designers?

A design focus on placing known products into the context of a development where the product has a dominant standing in the hierarchy of design.

Product based design

Page 11: Frank McLeod - WSP - What are we going to do about the designers?

A design focus on placing known products into the context of a development where the product has a dominant standing in the hierarchy of design.

Product based design

Page 12: Frank McLeod - WSP - What are we going to do about the designers?

A design focus on placing known products into the context of a development where the product has a dominant standing in the hierarchy of design.

Product based design

Page 13: Frank McLeod - WSP - What are we going to do about the designers?

A design focus on placing known products into the context of a development where the product has a dominant standing in the hierarchy of design.

Product based design

Page 14: Frank McLeod - WSP - What are we going to do about the designers?

Designers get worried

Page 15: Frank McLeod - WSP - What are we going to do about the designers?

Designers get worried

On project

In supply chain

On project

Inte

grat

ion

Custom

isat

ion

Page 16: Frank McLeod - WSP - What are we going to do about the designers?

Purpose based BiM

Open sharable asset information.

In design

In procure

In field

In accept

In use

•multiple formats

•parametric

•attribute rich

•BS 1192

•uniclass

•on demand

•ghost models

•variable LoD

•separate geometry /attributes

Page 17: Frank McLeod - WSP - What are we going to do about the designers?

10/02/2013

Page 18: Frank McLeod - WSP - What are we going to do about the designers?

Barony supply chain

S-C0

1S-C0

2S-C0

3

Partner

Framework

Transactional

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