FRA MARTINA SAILING TEAM

The Melges 32 is the international owner-driver monotypewith the highest technical level of the participants in absolute terms.In the Crew List of the races are the most famous sailors in the world. The performance of the boat are very high, ensuring spectacular images and strong emotions.The owners of the boat are V.I.P., in finance, industry, professionals

The fleet of the Melges 32 Class involves high visibility at international level with teams from Australia, Austria, France, Germany, Japan, England, Italy, Netherlands, Czech Republic, Russia, Spain, Turkey, United States

PAVESIO BROTHERS: COMMUNICATION DEVICEEdoardo and Vanni Pavesio had the honor to be chosen as testimonial for manyimportant brands like Damiani Gioielli, Maserati, Honda, Cnh.Based on the success of their Sailing Activiteis are also awarded as Testimonial for

From 1997…

At the top of the ranking:•World Champion Class Platu 25•European Champion ClassPlatu 25•Italian Champion Class Platu 25•Top 3 World ranking ClassMelges 24•Top 3 European Ranking Melges 32

The most important tactician Have been part of our team: Bressani, Coutts, Vascotto, Favini, Benussi,Rocha

We cooperate with important sponsor and we organize events for them

CREDENTIALS OF THE TEAM:

COMMUNICATION ACTIVITY

Always focused to communication activitieswith a press release important

10

SCHEDULE

GENOVA BOAT SHOW In particular for the event during the International Boat Show, the «Paddok» will be located inside the exhibition area and for each regatta the team will parade in front of the event in Genoa, accompanied by music that represents them, with speakers who will present the crews and their history and will be visible to the approximately 300,000 visitors expected at the show thanks to the projection on the big screens.

MELGES 32 WORLD CHAMPIONSCHIP: Trapani 24-30 August 2015: the most importantevent for the Class Melges 32. A entry list with 30 boat including all the best tacticians andsailors of the world.

For over 15 years, the Audi brand is the absolute protagonist in the world of competitive sailing supporting, innovating and revolutionizing the sport:

1)A strategic choice that continues to yield excellent results to the brand and its partners as well as tangible benefits to users of the sport, all under the eyes more and more attention in the media.

2)Even for the upcoming 2015, the events under the sponsorship signed with the four silver rings provides the opportunity for companies to enter starring in the fascinating world of racing AUDI SAILING SERIES.

AUDI SAILING SERIES:

The target of communication activity related to the sports events of the Audi Sailing Series is:1) over 14 nationalities participating in the Audi Sailing Series regatta (egUSA, UK, NED, FRA, GER, ESP, CZE, SLO, ITA, DEN, IRL, NZL, POR, AUS ...)

2) shipowners and sailors with strong technical skills eager to face off in the highly competitive field and absolute fair play. The audience is the public participating “on site” of the events and the fans who follow the racing updates online3) Media who are offered the chance to tell an event with high level racing spectacular and life style

AUDI SAILING SERIES:

The results of the press office in a season are:

• € 1.667.790 as Economic Value on italian press (Newspaper, magazines) and web • Over 500 articles on press (Gazzetta dello Sport, Style Magazine, Il Corriere della

Sera, La Stampa, Corriere dello Sport, Yacht & Sail, Yacht Capital, Il Giornale della Vela, Main Sail…) and web

• Over 2.500 pictures released to media • Over 120 press release and updating (italian and english) sent to media or

published on audisailingseries.com• Over 97 hours of broadcasting (65 hours on TV like Odeon TV and 134 regional

channels)• Over 32 hours on Satellite Tv like Yacht and Sails, Sky Sport• Over 34.000 total views on Youtube video with one channel dedicated to Audi

Sailing Series

AUDI SAILING SERIES:

OFFICIAL PRESENTATIONThe official presentation of the season will be organized in a heritage building in Torino in March 2011. The event, with a chosen

participants’ list of 200 persons, will see the participation from specialized press and the main trend-setting magazines from Torino. The

event will be structured with a presentation of the boat, of the crew and the sponsors, followed by a cocktail party.

COMPANY INCENTIVESOn occasion of the most scenographic regattas the sponsor will be able to invite some of his clients/managers to attend them. Every day

a boat will be arranged to directly follow the regatta and a yachtsman will be on board to explain minute by minute what’s happening.

CUSTOMERS’ FIDELIZATIONA calendar, an organizer, a picture from sailing in the office are a good way to find some other topics

to talk about with your clients and to talk about something else than work

PARTICIPATION TO HAPPENINGSThe easiness of transporting allows to use the boat as a marketing tool within happenings. For example, Alfa Romeo built a

stand for its Spider model within Pitti Uomo, that met with a huge success and was published on the main fashion magazines.

PRESS OFFICEOur communication will be followed by a dedicated press office,

which will send live communications during the events.

COMMUNICATION TOOLS

SPO

NSO

R’S

OPP

ORT

UN

ITY

DAY BEFORE THE REGATTATRAINING SESSION WITH PRESENCE ON BOARD ON ROTATION BASIS FOR 30 MINUTES (6 PERSONS)

REGATTA DAYS

10 AMMEETING WITH THE YACHTMEN AT THE QUAY

10,30 AM – 4 PM

ON-SEA PROGRAMMEGOING OUT ON SUPPORT BOAT, FOLLOWING THE RACING BOAT AND ASSISTANCE IN THE WARM-UP PHASE BEFORE THE REGATTA THE SUPPORT BOAT FOLLOWS ONE OR MORE REGATTA. IN EVERY MOMENT, THE REGATTA WILL BE COMMENTED LIVE IN ORDER TO EXPLAIN THE DEVELOPMENTS OF THE RACE.

ON-LAND PROGRAMMETEST DRIVES – PRODUCT TESTS

5 PM RETURN TO THE HARBOUR

6 PMPOSSIBILITY OF ORGANIZING LECTURES ON SAILING AND REGATTA TACTICS, AT THE HOTEL OR AT THE YACHT CLUB

8 PMDINNER WITH THE CREW, WITH PROJECTION OF PICTURES AND CLIPS

DAILY SCHEDULE FOR SPONSORS’ GUESTS

BOOM

MAST

SPONSOR EXPOSURE

COCKPITSIDE

REAR

HULL

HULL

SEASON 2015TITLE 

SPONSORMAIN 

SPONSOR 1MAIN 

SPONSOR 2TECHNICAL SPONSOR

DESCRIPTIONTOTAL EXPOSURE AREA 

(CM)BOAT NAME SI NO NO NOGENNAKER BOX 500X500 50% 25% 25% NOMAIN SAIL BOX 500X300 60% 20% 20% NOJIB BOX 500X500 50% 50% NOHULL 80X250 80% 10% 10% NOCOCKPIT 30X150 NO 30% 30% 10% eachBOOM 10X300 NO 30% 30% 10% eachMAST 150X15 NO NO NO 100%VAN (BOTH SIDE) 300X100 40% 20% 20% 5% eachVAN (REAR) 150X150 40% 20% 20% 5% eachHOSPITALITY E EVENTS SEE SLIDES SI SI SI LIMITED TBDPRESS RELEASE CITAZIONE CITAZIONE CITAZIONE

DRESS FRONT AND SIDE LOGO Large LOGO Large LOGO LargeLOGO 

Medium

WEB SITE (LOGO) LOGO & LINK IN SPONSOR PAGE

LOGO & LINK IN SPONSOR PAGE

LOGO & LINK IN SPONSOR PAGE

LOGO & LINK IN SPONSOR PAGE

Sponsor Tecnici

THEY TRUSTED ON US

Main Sponsor

2002-2006 2007-2008 2009-2011 2012

Sponsor

FRA MARTINA SAILING TEAM

Fra Martina Sailing Team was founded in 1997 from the passion for the

sea of Vanni and Edoardo Pavesio, two Turinese brothers aged

respectively 45 and 47 years.

After several years of experience in regattas on the most beautiful and

important boats in the Mediterranean Sea, they decided to become ship-

owners and take in first person all the burdens and the honors. They

decided to concentrate on monotypes for regattas: thanks to their

spectacularity, they guarantee strong emotions both to those who pilot

them and to the spectators. In order to achieve the best results the

team members are chosen among the best Italian yachtsmen, also in

order to guarantee the maximum visibility to the sponsors and an

adequate return of investment. The Fra Martina colours have been worn

by: Vasco Vascotto (tactician for Damiani Italia Challenge at Louis

Vuitton Pacific Series in Auckland 2009 and for Mascalzone Latino at the

2007 America’s Cup), Flavio Favini (skipper and helmsman for

Mascalzone Latino) Lorenzo Bressani (several times World champion in

different classes), Hugo Rocha (Bronze medal on 470 in Atlanta 1996),

Gabriele Benussi

For 2011 Season the Fra Martina Sailing Team, (the name derives from

the first owned regatta boat), will take part to the Melges 32, “owner

driver” class, where the ship-owner also helm the boat. Following the

success in USA, it is fast developing in Italy and Europe. It’s commonly

defined as the monotype class of the future.

Born in Turin on May 16th, 1966, he starts to familiarize with

water from the very beginning in Alassio where, thanks to his

father’s passion for the sea, he starts sailing first on the

typical inflatable boat and then on bigger and bigger boats

during the classical summer cruises. At 25 he develops his

passion for regattas, which brings him to enroll “wherever

there’s a space” up to becoming a member of the crew of

Loro Piana’s My Song maxy. After two years at high level he

decides with his brother Edoardo to pass on the other side of

the barricade, becoming ship-owner with a Platu 25 (Fra

Martina) that soon becomes the reference point for the class

thanks to its constant successes. In the palmares he counts

an European Championship and a second placement, an

Italian Championship, a second and a fourth placement at the

World Championships. In 2007 the new challenge of the

Meleges 24 starts.

Since professional yachting is still a hobby, Vanni, after

classical and law studies becomes an entrepreneur, on one

side in the industrial plants for field of metal sheets

processing, on the other as producer and sommeiller of wine,

obtained from the family’s vineyards.

VANNI PAVESIO

Born in Turin on April 9th, 1968, he starts to familiarize with water from the

very beginning in Alassio where, because or thanks to his father’s passion for

the sea, he starts sailing first on the typical inflatable boat and then on

bigger and bigger boats during the classical summer cruises. At 18 he

develops his passion for regattas, which brings him to embark “wherever

there’s a place”, coming to know Guido Maisto (whom he defines his

master), who brings him to gaining experience in long-range during the

transfers of Broksfield and Wor60 Merit Cup from England to the

Mediterranean Sea. He then becomes member of the crew of Loro Piana’s My

Song maxy. After some years at high level he decides with his brother Vanni

to pass on the other side of the barricade, becoming ship-owner with a Platu

25 (Fra Martina) that soon becomes the reference point for the class thanks

to its constant successes. In the palmares he counts an European

Championship and a second placement, an Italian Championship, a second

and a fourth placement at the World Championships. In 2007 the new

challenge of the Melges 24 starts.

Since professional yachting is still a hobby, after classical studies and a

degree in Economics and the certified asChartered Accountant he starts the

activity of controller for the family’s business of automotive components. In

yachting and regattas, he’s fascinated by the incredible mix of technique,

technology, talent, team spirit of the group that allows to win a regatta. He

also competes in golf, tennis and ski.

EDOARDO PAVESIO

28

29

30

31

Edoardo PavesioCorso Regio Parco 15 bis10154 TorinoTel: +39-335-216253Email: edoardopavesio@gmail.com

Vanni PavesioVia XX Settembre 5110121 TorinoTel: +39-335-254047

CONTACTS