FOX News offers mobile audience targeting on mobile web 320 X 50 ad size only. Video and responsive 300 X 250 products do not inherit mobile audience targeting capabilities.

FOX News Gets �e Message Across ScreensMARKETING IN A CROSS DEVICE WORLD

Rather than just target a consumer on contextually relevant environments on mobile, you can reach consumers with intent and interest while they browse the FOX News mobile site. Reach your consumers while they’re on-the-go, whether it be traveling, shopping or working.

Buy Audiences Across �e FOX News Mobile SiteFOX News now offers audience buying on their mobile website. FOX News has partnered with Tapad in order to extend 1st and 3rd party audience across mobile devices.

By combining the brand affinity of FOX News and the power of Tapad’s Device Graph,™ FOX News can now offer meaningful targeting on mobile, allowing you to reach the right consumer in the right place at the right time.

© 2014 Tapad. All rights reserved.

tapad.com | foxnews.com

RIGHT CONSUMER. RIGHT PLACE. RIGHT TIME. Mobile targeting that makes sense.

Making �e Connection�e Device Graph™

The Device Graph assembles billions of non-PII data points, isolating strong behavioral and relationship-based patterns across devices. Data is collected from three main sources: browsing and application usage, obscured login data, and consumer behavior segments provided by third party data providers.

TAPAD’S DEVICE GRAPH™ METRICS

Navigating a Cross Device World

of U.S. households have three or more devices pinging the Internet.

Ericsson Mobility Report,November 2014

The New Path-to-Purchase,Forrester July 2014

Millward Brown, 2014 Business Insider Intelligence, 2013

49%of smartphones owners use two or more devices

in their purchasing process.

41%of consumers use a second device

while watching TV.

71%of consumers react negatively

to brand inconsistencies across devices.

© 2014 Tapad. All rights reserved.

tapad.com | foxnews.com

90%MORETHAN

1.8BCONNECTIONS

672MCONNECTED

DEVICES

68M+CONNECTEDHOUSEHOLDS

45%OF US MOBILE

SUBSCRIBERS (72M)