Download - Fox News Gets The Message Across Screens
FOX News offers mobile audience targeting on mobile web 320 X 50 ad size only. Video and responsive 300 X 250 products do not inherit mobile audience targeting capabilities.
FOX News Gets �e Message Across ScreensMARKETING IN A CROSS DEVICE WORLD
Rather than just target a consumer on contextually relevant environments on mobile, you can reach consumers with intent and interest while they browse the FOX News mobile site. Reach your consumers while they’re on-the-go, whether it be traveling, shopping or working.
Buy Audiences Across �e FOX News Mobile SiteFOX News now offers audience buying on their mobile website. FOX News has partnered with Tapad in order to extend 1st and 3rd party audience across mobile devices.
By combining the brand affinity of FOX News and the power of Tapad’s Device Graph,™ FOX News can now offer meaningful targeting on mobile, allowing you to reach the right consumer in the right place at the right time.
© 2014 Tapad. All rights reserved.
tapad.com | foxnews.com
RIGHT CONSUMER. RIGHT PLACE. RIGHT TIME. Mobile targeting that makes sense.
Making �e Connection�e Device Graph™
The Device Graph assembles billions of non-PII data points, isolating strong behavioral and relationship-based patterns across devices. Data is collected from three main sources: browsing and application usage, obscured login data, and consumer behavior segments provided by third party data providers.
TAPAD’S DEVICE GRAPH™ METRICS
Navigating a Cross Device World
of U.S. households have three or more devices pinging the Internet.
Ericsson Mobility Report,November 2014
The New Path-to-Purchase,Forrester July 2014
Millward Brown, 2014 Business Insider Intelligence, 2013
49%of smartphones owners use two or more devices
in their purchasing process.
41%of consumers use a second device
while watching TV.
71%of consumers react negatively
to brand inconsistencies across devices.
© 2014 Tapad. All rights reserved.
tapad.com | foxnews.com
90%MORETHAN
1.8BCONNECTIONS
672MCONNECTED
DEVICES
68M+CONNECTEDHOUSEHOLDS
45%OF US MOBILE
SUBSCRIBERS (72M)