foursquare, facebook places & location based services
DESCRIPTION
Lisa Colton's presentation on the opportunities of Location Based Services for Jewish organizations.TRANSCRIPT
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Presented by:Lisa Colton, Darim Online
March, 2011
FOURSQUARE,FACEBOOK PLACES& LOCATION BASED SERVICES
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+What Are Location Based Services? Phone with GPS + social
media Time, space, social Game based – earn
badges and become “mayor”
290 Million cell phone users, and 6 million and growing on Foursquare, many more potential Facebook Places users.
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+How does it work?
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+How does it work?
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+How does it work? In a location, users “check
in” Service provides a list of
nearby locations Each location shows you
who else is there, who is “mayor”, and tips left by other visitors
Get points, badges and become “mayor”
It’s a GAME!
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+Reach through people’s multiple networks
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+Who Cares?! See friends, learn about
them Earn badges (it’s a game!) Connect with friends in real
time Earn promotions, specials
New model of “frequent buyer club”
Each time someone checks in at your place, it’s free advertising
Incentivize and reward customers for checking in
Individuals Businesses
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+What does it mean for local orgs?
Increased exposure Great way to identify
“online influencers” and your fans
Build community by helping people connect online with each other
Opportunity to educate about upcoming events, tips, fundraisers
Potential for “cause marketing”
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+Manage Your Place
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+Manage Your Facebook PlaceAllows you to publish content on the newsfeeds of those who check in at your location. That’s huge!
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+Use The Info!
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+Reward Your Loyalists!
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+You Have A Building. USE IT!
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+What To Do Next
Download the Foursquare & Facebook Apps on your phone
Create a Foursquare account PLAY! Claim your organization’s location on
Foursquare and Facebook Places. Connect your Facebook Page and Place Start listening, promoting, rewarding, and
weaving.
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+Resources How to use Facebook Places (iphone demo): http://read.bi/hqtBeh
Intro to Facebook Places, from JohnHaydon:http://www.johnhaydon.com/2010/08/checking-facebook-places/
Claiming your org's Facebook Place (video) http://bit.ly/eygeyi
Getting the most from location based services for your nonprofit, a debrief on the Nonprofit Technology Network conference session: http://bit.ly/fGo7Yx
Selfish Giving blog is great -- here's a post about Raising $ for Haiti at SXSWi this year thru Foursquare: http://bit.ly/f8NFBU
Foursquare for cause marketing: http://bit.ly/fkyTvc
Connect Page and Place: http://www.allfacebook.com/facebook-places-business-2010-08
(will be posted on www.libootcamp.org)