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About Me and why I think I'm qualified to talk on this subject..

Director of TwoCents GroupCreative marketing & advertising agency    Branding    Graphic Design    Marketing Consultancy    Advertising Campaigns

Social MediaDigital

BackgroundLion Nathan, Heineken, CoorsConsumer behaviourFMCG goodsRetailPromotionsSocial networking

 

What We Can Offer

For Terri Cooper clients:

OFFER A

2 hour session for you and your staff ($249+gst):• Unlimited members of staff

• Facebook, Twitter, other social media

• Google Analytics

• SEM/SEO

• E-newsletters

OFFER B

Facebook Front Page, designed, developed

from $449+gst

You can buy attention (advertising);you can beg for attention from the media (PR).You can bug people one at a time to get attention (sales).Or you can earn attention by creatingsomething interesting and valuableand then publishing it online for free.”

David Meerman Scott

What We’re Here To Learn

• Facebook Page Interaction• Facebook Places• Facebook Check-In Deals• Facebook General Deals• But first…

2009

29% of all mobile phone usersaccessed browser-based

content

(Yankee Group)

NOW

5 billion mobilephones in use

By 2012

There will be as manyconnected mobile phones,

as there are people.

(PhoneCount)

2015

50% of the worldwill have an

internet connection.

(AMD)

People Trust Their Friends

   http://www.helphive.com/business-central/tag/customer-recommendations/

What is a Facebook Page?

Businesses, organisations and brandsReach consumer base without the detail of a personal page

•Pages can ‘share to all’ via a wall•Send messages via an ‘update’•Insights available on follower profiles•Page can’t access people•Much more customisable•Linkable to actual locations•Can offer general deals and location deals

 

Do NOT use a personal page as a business page:

Facebook WILL (no longer) delete you!

Linked to Places

What we like

So, What’s The Point?

The Benefits

• Allow your business to interact with consumers on your page, and other pages

• Allow your business to interact with other businesses

• Keep clients updated with your activity• Position yourself as an expert• Develop your brand personality• Because your clients and consumers want to

hear from you

FacebookPlaces

Places

• Control your business profile

• Geo-location

• Develop offers

• Smartphone required

• Find out where your friends are

• Share experiences & recommendations

‘If you add a valid address, users will be able to see and check in to your page using Facebook Places.’

‘If you update the location of your page, it may take a few hours for Places users to see your new location.’

So What’s The Point?

FacebookCheck-In Deals

Check-In Deals

• Offer deals across multiple locations

• Control centrally

• Individual deals

• Loyalty deals

• Friend deal

• Charity deal

Key Check-In Deal Points

• Competing with FourSquare• Currently to set-up free but ‘subject to

change’• Approved within 48 hours• Only one at a time• Outside US, you’ll need to work with a

Facebook representative

Why Do Fans Interact?

70% of fans don’t think it’s marketing

• 40% want discounts and promotions• 39% percent to show my support for the company

to others• 34% percent to stay informed about the activities

of the company• 33% percent to get updates on future products• 30% to get updates on upcoming sales• 29% for entertainment• 25% to access to exclusive content• 21% to learn more about you

FacebookDeals

Key Deals Points

• Competing with Groupon etc.• Each Deal will have its own landing page• Shareable with friends• Users can pay with credit card or Facebook credits• Deals specific to their location• Deals can be sent to emails and shared on walls• Need to be approved

Tips

•Have a Plan & Set Objectives•Know Your Message•Help People Find You•Constant & Relevant

Communication•Get Everyone Involved•Listen! And Reply! •“A vocal minority, but an aural

majority” •Be a Resource•Welcome Page•Develop Tabs

Test Case: Poppy Cakes

Is the investment worth it?

Qualitative Data: the opinions.

Quantitative Data: the numbers.

ROI: the return.