four ways to use social media for reputation management for hospitals
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Four Ways to Use Social Media for Reputation Management for Hospitals
DID YOU KNOW:
41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility?
Reputation is everything.In this day of the 24-hour news cycle and the unconstrained proliferation of social media, it is vitally important for organizations to both manage and optimize their online presence.
Hospitals are susceptible to public perception.
Here are four simple ways in which hospitals can manage their reputation through the use of social media.
DID YOU KNOW:
94% of prospective patients said reputation of facility is important in hospital selection?
1. Create Your Hospital Story with BrandFor many hospitals, the average social media participation includes a few generic posts or tweets. A hospital is a community unlike any other. With the vast possibilities of outreach and engagement, hospitals can use social media to disseminate information with the benefit of having a built in expertise.
DID YOU KNOW:Multiple studies confirm that consumers report using the internet first (85% of the time) when they need a healthcare service or product, and printed Yellow Pages only 35% of the time?
2. Monitor, Monitor, Monitor Your Brand
Remember it takes ten positive posts to counterbalance one negative one. People pay more attention to negativity. Always know what is out there with your brand on it and learn to respond accordingly. Respond directly to the unhappy consumer and offer immediate remediation.
DID YOU KNOW:
Some 85% of U.S. adults own a cell phone and, of those, 31% say they have used their phone to look for health or medical information online?
3. Engagement Promotional OpportunitiesSaturate as many social media outlets as possible, such as Facebook®, Twitter®, YouTube®, Yelp®, and Instagram®, with a wide variety of posts. Encourage interactive participation. See what works for the organization, in the community, with the clientele.
DID YOU KNOW:
31% of health care organizations have specific social media guidelines in writing?
4. Hospitals Plans for Success
Social media policies with emergency plans cover the hospital from both sides. A social media policy shows the staff that the brand is important and details what can/cannot be posted in connection with staff.
Hospitals Plans for Success
An emergency social media plan outlines any reaction to bad social media from negative reviews, unfortunate press, and localized disasters in the hospital community to avoid making a touchy situation much worse.
Hospitals Plans for Success
The immediate reaction is to defend the hospital before “someone sees” it; however, an emergency plan for social media can salvage the reputation of the hospital in much the same way as an emergency room can save a life.
Contact HealthCare Marketing Group to discuss your options or download our complimentary MEDICAL MARKETING GUIDE to get you on the fast track
to success.
800.258.0702healthcaremarketinggroup.com