4 Steps to Sure-Fire Live Streaming SuccessCreated by Lynn Teatro, DTM, B.Sc.

YOUR LOGO

Why create Live Video, anyway?• Facebook generates 8 billion video views on

average per day• Video posts have 135% greater organic reach

than photo posts• People spend 3x longer watching video which

is Live compared to video which is no longer Live

April 10, 2016 Jonathan Savage SocialMediaToday.com

Consumers watch because:

• Airbrushed

• Photoshopped

• Edited

• Perfectly staged

LIVE VIDEO IS NOT:

And Live Video can

be fun!!

Live Videois unpredictable

And that is it's apPEAL.

Choose

Plan the Promotion Rehearse

Monitor

4 steps of Live Video

Preparation

Choose

Product Launches Grand Openings

Workshops/Seminars The Event

Concerts Interviews Meetings

Prize Winners/ Announcements

Choose

Mikal E Belicove

Stick to content that delivers the three E's: Educates, Engages, Entertains.

• Viewers can comment on broadcast

• Share, replay or delete when finished

• Give compelling description to get noticed

• Stream 90 min.

• Integrates with Twitter

• Features similar to Facebook but deleted in 24 hrs.

• 10 million users • Eats data • Stream as long as

your battery lasts

Where to post: Choose

• Ephemeral • Ideal for

"Followers

Only" offers or an 'IN' to special events

• Comment-friendly

• Stream 60 min.

Choose the platform with the most of those

followers.

Choose the event to meet the needs and interests of your followers.

Plan the Promotion

Plan a promotion strategy to ensure

your event gets watched.

Tease, flirt, seduce

Don't give it all up at once

Build suspense

• email blasts with engaging subject lines

• Teaser videos, photos, memes on all your social media

The longer the event, the longer the promotion time

1 week for a 5 minute announcement

1 month for a 1 hour seminar or concert

How?Where?When to start promoting?

Plan the Promotion

Entice your audience to tune in. In time.

Rehearse

Rehearse, rehearse, rehearse

• Fully charged?

• Extra battery?

• Power Source/Charger?

• Clean lens?

Your Device The App

Practice using the app on your personal page.

Does it require portrait or landscape?

The Environment

Try to mimic the conditions of the event:

• Lighting • Noise • Background

visuals

***Do you have access to reliable wifi? ***

A well executed live stream requires half decent equipment and a strong internet connection. Practice makes perfect, so check your connection, set up, and have a play around with lighting and angles before you hit the button. Lisa Haynes

A well executed live stream requires half decent equipment and strong internet connection.

Practise makes perfect, so check your connection, set up, and have a

play around with lighting and angles before you hit the play button. Lisa Haynes

Plan for the unexpected. Develop a plan in case you have technical difficulties by updating your status in case you lose streaming ability. Invite them to come back in 30 minutes.

Use a microphone for clean audio.

Don't let background be a distraction.Ensure

sufficient light on your subject.

Keep camera horizontal and steady.

Ambient Noise?

Background

Light

Stability

Monitor

Ensure ongoing power and internet

First time is the baseline Give real-time

feedback

The Reactions

The Numbers

The Feed

Monitor

Micheal Litt

Quick and dirty videos made with simple, free tools can often be more effective than slick, commercial-quality ones.

THE TAKE-AWAYSStreaming Live Video can contribute value to your marketing strategy.

1. CHOSE your event and your platform based on your audience's needs and interests. Educate, Engage, Entertain.

2. PLAN a detailed promotion strategy to entice your audience to tune in. At the right time.

3. REHEARSE. Live video is inherently imperfect. It's part of it's appeal. But try to avoid disasters.

4. MONITOR. Have someone dedicated to respond to audience comments and reactions. And make sure all is working properly.

5. Evaluate, modify, repeat.

6. Have fun!

Questions?• Streaming Live Video?

• Do-It-Yourself Video Marketing?

• Workshops?

• Consultations?

Teatro.DIY.Video@gmail.com 705-917-1501

Just a bit about me...I am Peterborough, Ontario's Oracle of Do-It-Yourself Video Content Marketing. If you are an entrepreneur, small business or a not for profit, there are many ways you can increase your social network visibility with video.

Video is new in the field of marketing. It can be staged, edited and polished, like a fancy magazine cover. And it can be down-home, comfortable and immediate, just like a community newspaper. Wise marketers will learn to use both. And I can help.

Thanks to the amazing

photographers at pixabay.com for

sharing their beautiful images.