fountain valley -...

Average industrial lease rate go upto $6.09 per sq ft net from Nov 2015

TAMANNAAH BHATIA BIPASHA BASUALIA BHATTDEEPIKA PADUKONE SONAM KAPOOR PICS: IANS

HYUNDAI SANTA FE, VOTEDTHE BEST LARGE CROSSOVERS

AISHWARYA RAI BACHCHAN, DANCER LATA SURENDRA, MODEL ALESIA RAUT AND CHOREOGRAPHER SANDIP SOPARRKAR AT THE49TH WORLD CONGRESS ON DANCE RESEARCH IN MUMBAI.

TORONTO - Toronto Real Estate Board President Larry Cerqua an-nounced that TREB Commercial Network Members repor ted 286,265combined square feet of industrial, commercial/retail and office spaceleased through TREB's MLS® System in November 2016, on a persquare foot net basis with pricing disclosed. This result representeda 33.6 per cent dip compared to November 2015.The industrial market segment accounted for approximately 60 percent of space leased. The average industrial lease rate was $6.09 persquare foot net, which represented an increase over the average fromNovember 2015. Average lease rates for commercial/retail and of-fice space were also up year-over-year."The most recent results for Gross Domestic Product in Canada pre-sented some positive indicators for the economy and commercialreal estate market. It was cer tainly welcome to see a strong uptick inexpor ts repor ted, given that many businesses in the GTA are focusedon the expor t of goods and services. If this trend continues, it ispossible that some firms may look at fur ther investment in real estatein anticipation of increased demand for the products they produce,"said Cerqua. There were a combined 48 industrial, commercial/retailand office proper ty sales repor ted through TREB's MLS® System inNovember 2016, for which pricing was disclosed. This result was

the same as repor ted in November 2015. The mix of proper ties sold,however, was different. Office proper ties accounted for a higher shareof sales, at the expense of industrial transactions. Average sale prices, on a persquare foot basis, were up on a year-over-year basis for the industrial and com-mercial/retail market segments. The average sale price for office properties wasdown over the same period. It is important to remember that average lease ratesand sale prices can change on an annual basis due to shifts in market condi-tions and changes in the mix and/or location of proper ties sold.

FOUNTAIN VALLEY - The 2017 Hyundai Santa Fe earned the best large crossoverby the Hispanic Motor Press-an independent panel of content creators and journal-ists that evaluates new vehicles throughout the year to determine the attributesbest suited for Hispanic consumers. The Hispanic Motor Press Awards® werepresented at the 2016 Los Angeles Auto Show. "The family-friendly 2017 HyundaiSanta Fe and Santa Fe Sport are affordable, versatile, and fun to drive with freshexterior designs, enhanced infotainment, convenience and safety technologies,"said Mike O'Brien, vice president of corporate and product planning, HyundaiMotor America. "Receiving this award from the Hispanic Motor Press vali-dates that we are meeting both the practical and lifestyle needs of our His-panic customers." Adds Ricardo Rodriguez-Long, founder of Hispanic MotorPress, "Our independence from specific media outlets coupled with volun-tary submissions by vehicle manufactures give our jury members the abilityto choose vehicles that better serve the needs, lifestyle, and preferences ofU.S. Hispanic consumers." The 2017 Hyundai Santa Fe offers 3-row seating witha variety of family features, standard in its class, including five-inch color LCDdisplay audio system, seven-inch touchscreen display with Android Auto andrearview camera, and Hyundai Blue Link. The 2017 Hyundai Santa Fe earned Five-Star Safety Rating by NHTSA and is an IIHS Top Safety Pick.

Bones can tell of brain degenerationin Alzheimer's: StudyNEW YORK, (IANS) A person's bones may act as one of theearliest indicators of brain degeneration in Alzheimer's disease,researchers have found. Alzheimer's is a progressive disease that de-stroys memory and other important mental functions. The study showedthat early reduction in bone mineral density that occur in a preclinical modelof Alzheimer's are due to degeneration in an area of the brainstem. Thebrainstem is a region that controls mood, sleep and metabolism - thatproduces the majority of the brain's serotonin - a neurochemical thatcontrols our mood and sleep. The reduced bone mineral density,which sometimes leads to osteoporosis, translates to increasedbone fracture risk, decreased quality of life, and increased mortal-ity for Alzheimer's patients. Further, early bone loss and serotonindeficiency in Alzheimer's may tell us something very importantabout how we approach diagnosis and treatment, the researchersnoted. "Routine assessment of bone density could serve as a use-ful biomarker for Alzheimer's risk in ageing population," said leadauthor Christine Dengler-Crish, Assistant Professor at NortheastOhio Medical University(Neomed) in the US.

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MidWeek 27MIDWEEK NEWS WEEKLY

TUESDAY, AUGUST 28, 2012

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LUXURY VEHICLES: AUDI, BMW, MERCEDES, SPORTS CARS ANDCONVERTIBLE CARS. WE ALSO HAVE 7, 8, AND 9 PASSENGERS VEHICLES

Vidya Balan and Sujoy Ghosh with Sajid Nadiadwala during the promotion of Kahaani 2 on the sets of Yaaron ki Baraat.

KIDS' EARLY MATH SKILLS MAYPREDICT LATER ACHIEVEMENTNEW YORK, (IANS) Pre-school children's skil ls in patterning,compar ing quan t i t i es and coun t ing ob jec ts were s t rongerpredictors of their math achievement in fifth grade than other skills,researchers said. The study showed that pre-school math skillssuppor ted first-grade math skills, which in turn supported fif th-grademath knowledge.By first grade, patterning remained impor tant and understandingwritten numbers and calculating emerged as impor tant predictors oflater achievement. But, because not all types of math knowledgewere equally impor tant, cer tain early math topics should get moreattention than they currently do, the researchers said."Counting, calculating, and understanding written numbers alreadyget a lot of attention from teachers and parents, for good reasons,"

said lead author Bethany Rittle-Johnson, Professor at VanderbiltUniversity in Tennessee, US. "However, comparing quantities maymerit more attention in pre-school and patterning knowledge maymerit more attention in both pre-school and the early elementarygrades," Rittle-Johnson added.The findings suggest that educators and school administrators maywant to consider carefully which areas of math study should theyshift attention to as they develop curricula for the early years. For thestudy, the team followed 517 low-income children aged between 4-11. Determining how to help children achieve in math is impor tant,par ticularly for children from low-income families who often enterschool with weaker math knowledge than their peers, the researcherssuggested. The study appeared in the journal Child Development.

Aerobic exercise can up brain volume,improve cognitive function

NEW YORK, (IANS) Individuals with mild cognitive impairment(MCI) who took par t in aerobic exercise such as brisk walking,running, jogging or swimming four times a week were found tohave greater increase in brain volume as well as better cognitivefunctioning, researchers say."Any type of exercise can be beneficial. But, aerobic activity maycreate potential benefits for higher cognitive functioning," saidJeongchul Kim from Wake Forest University in Nor th Carolina, US.Individuals with MCI - which affects memory and thinking skills -

are at risk of developing Alzheimer's disease (AD), the mostcommon form of dementia, the study said. "Even over a shortperiod of time, we saw aerobic exercise lead to a remarkablechange in the brain," added Laura D Baker from Wake ForestUniversity. For the study, the team included 35 adults with MCI. Thepar ticipants were divided into two groups. Sixteen adults (averageage 63 years) engaged in aerobic activity, including treadmill,stationary bike or elliptical training, four times per week for sixmonths. A control group of 19 adults (average age 67 years)

par ticipated in stretchingexercises with the samefrequency.The results, based on the high-resolution MRI images takenbefore the intervention and aftersix months, revealed that forboth the aerobic and stretchinggroups, brain volume increasedin most gray matter regions,including the temporal lobe,which suppor ts shor t-termmemory. "Compared to thestretching group, the aerobicactivity group had greaterpreservation of total brainvolume, increased local graymatter volume and braintissue," Kim said.The stretching group showedatrophy within the connectingfibres in the brain's whitematter, which could be an earlymarker for neurologicalchanges. The study waspresented at the annual meetingof the Radiological Society ofNor th America (RSNA) inChicago, US, recently.

Cancer drug may help womengrow new eggs: StudyLONDON, (IANS) Treatment with common chemotherapy drug com-bination appears to increase the number of young eggs in women'sovaries, a new research has found. Although it is too soon to link theoutcome to fertility, researchers believe more research is needed tobetter understand the implications and findings of the study, pub-lished in the journal Human Reproduction.If further research can reveal the mechanism by which treatmentwith the drug combination, known as ABVD, results in increasedproduction of eggs, this would aid understanding of how womenmight be able to produce more eggs during their lifetime. This wasuntil recently thought to be impossible. "This study involves only afew patients, but its findings were consistent and its outcome maybe significant and far-reaching. We need to know more about howthis drug combination acts on the ovaries, and the implications ofthis," said lead researcher Evelyn Telfer, Professor at University ofEdinburgh in Britain. The researchers analysed samples of ovarytissue donated by 14 women who had undergone chemotherapy,and from 12 healthy women. The study showed that the ovariesfrom eight of the cancer patients, who had been treated with a drugcombination had a much greater incidence of immature, or non-growing, eggs compared with tissue from women who had re-ceived a different chemotherapy, or from healthy women of a simi-lar age. The ovary tissue was seen to be in healthy condition, ap-pearing similar to tissue from young women's ovaries. Research-ers had set out to better understand why treatment with ABVD is oneof the few cancer drug combinations that does not impact women'sfertility. Future studies will examine the separate impact of each ofthe four drugs that combine to make ABVD - known asadriamycin, bleomycin, vinblastine and dacarbazine - to bet-ter understand the biological mechanisms involved.

Tiny fat-burning molecule mayhelp fight obesityLONDON, (IANS) Raising hope for an effective pill to fightobesity without much side effects, researchers have foundthat a tiny molecule can help offset effects of high-fat diet andinduce weight loss. When the compound was fed to obesemice, the animals' metabolism sped up and their excessweight was shed, said the study led by scientists at Frenchbiotechnology company ABIVAX. "The results of this animal studyshow that this molecule can abrogate or do away with the effect of ahigh-fat diet," said one of the lead researchers Julien Santo. "Dietarymanagement and exercise are not always successful as an inter-vention for obesity, underscoring the need for efficient medication totreat metabolic disorders," added Lopez-Herrera, who believes thistreatment represents an as-yet unexplored approach to treat obe-sity. The researchers said that the molecule works by recruiting thehelp of a body's own genes in countering the effects of a high-fat diet.The study published in the International Journal of Obesity found thatblocking a protein with the compound promotes gene expression ofthe protein that burns calories and prevents fat gain or induces fatloss when mice were on a high-fat diet. It did not have any effect onlean mice of normal weight. According to the research team, thisapproach alters the animals' metabolic rate or energy expenditure. Itmeans that it can speed up the metabolism of obese animals, andthat their bodies start to function at a higher energy level shed-ding the excess weight. In the process, their bodies star ted toburn through much more fat, as especially fatty acids serveas much-needed sources of energy. The researcher believethat the finding provides support for the use of a new meta-bolic drug to control diet-induced obesity.

Novel drug shows hope forinfants with muscle diseaseNEW YORK, (IANS) A new experimental drug may have thepotential to improve the quality of life for infants sufferingfrom a rare, lethal neuromuscular disorder, US researchershave found. Spinal muscular atrophy is a genetic disease thataffects around one in every 11,000 bir ths. It affects the nervecells in the spinal cord that connect to the muscles, causingthem to waste away resulting in progressive muscle weakness anddifficulty in breathing and eating. Infantile-onset, which is the most severeform of the disease, occurs from a defect in the gene called SMN2,responsible for producing survival motor neuron (SMN) - a protein criti-cal for normal cell function. It affects babies under the age of six months.Less than a quarter of those diagnosed with the disease will live up to twoyears without major feeding and breathing support. The study - a phase2 trial involving 20 babies with infantile-onset SMA - showed the treat-ment with the drug nusinersen could increase the production of SMNprotein by modifying a closely-related gene to compensate for the ge-netic defect. Apart from being safe for use in babies as young as five-week-old, nusinersen was also found to halt progression of thedisease and in many cases improve motor function.


TUESDAY, DECEMBER 13, 2016

BEFIKRE MOVIE PROMOTION AT YASH RAJ STUDIOS.

Mercedes-Benz Makes its Mark On andOff the Beaten Path at the AJAC 2017

Canadian Car of the Year Awards

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TORONTO - Mercedes-Benz Canada is pleased to report that the GLC300 4MATIC luxury midsize SUV has earned top honours at the Auto-mobile Journalists Association of Canada (AJAC) 2017 Canadian Carof the Year Awards, in the Best New Premium Utility Vehicle segment.The other two Mercedes-Benz vehicles that were entered into thecompetition, the Mercedes-AMG C 63 S Coupe and the Mercedes-Benz E 300 4MATIC Sedan, both qualified in the top three of theirrespective categories.The win qualifies the GLC 300 4MATIC for the last stage of the compe-tition, which will determine the Canadian Utility Vehicle of the Year.The final decision will be announced in February 2017 at the CanadianInternational Auto Show in Toronto. The best-selling GLC and its pre-vious iteration, the GLK, have been very popular with consumers andjournalists alike. In the 2014 competition, the Mercedes-Benz GLK250 BlueTEC 4MATIC came in second in the Best New SUV/CUV($35,000 - $60,000) category. Category winners were decided at theannual AJAC Canadian Car of the Year TestFest event by a highly

regarded group of Canadian automotive journalists. In October, theygathered at the Canadian Tire Motorspor t Park in Clarington, Ontario,to under take a four-day test drive with the goal of evaluating brandnew or significantly changed models. TestFest's rigorous testing pro-gram included real-world driving on public roads, a closed race track,and an off-road course. All of the journalists under took back-to-backdrives within their assigned categories, on the same day and underthe same conditions, in order to ensure the most fair and objectivecomparisons possible. "We could not be happier that one of our mostpopular vehicles has gotten the kind of recognition it deserves withthis win in the Best New Premium Utility Vehicle segment at theCanadian Car of the Year Awards," said Brian D. Fulton, President andCEO of Mercedes-Benz Canada. "The light truck market is growingincreasingly impor tant for manufacturers, which only makes this winfor the GLC 300 4MATIC even sweeter. I would like to thank the AJACjournalists who par ticipated in this worthy competition for affirmingour commitment to providing best-in-class vehicles."

SKIP ICE-CREAM, GO FORFROZEN YOGURTNEW DELHI, (IANS) If you cant eat ice-cream, frozen yogur tacts as an excellent, no fat replacement as it helps in digestionand nutrition, says an expert. Abhay Sharma, Chief OperationsOfficer, Menchie's India, a frozen yogur t chain company,has listed out the reasons why you should go for it:* It is undeniably fat-free: When compared to ice cream,frozen yogur t is technically a healthier option with fewercalories and half the fat of ice cream. The flavour of icecream depends on its fat content, which means higherthe quality, the more will be the fat content. On thecontrary, the name frozen yogur t suggests that its mainingredient is yogur t. In ice creams, the main componentis cream. This means that the frozen yogur t has almostno-fat compared to an ice cream.* Digestion friendly: Its probiotic contents enhance thebody's digestive function, boost the immune system bycatalyzing the production of essential vitamins, reduceallergic reactions and help in lactose digestion in peoplesuffering from lactose intolerance. Frozen yogur t can insome cases also help in relieving the body from thesymptoms of inflammatory bowel disease.* It is nutritious: Yogur t is a burst of nutrients, includingessential minerals and vitamins for overall bodily health.It is also enriched with essential minerals like calcium,magnesium, potassium, phosphorus, selenium and zincthat are crucial for the healthy formation of cells, bones,teeth and for the smooth functioning of the nervous andimmune systems. Frozen yogur t is not only nutritious, itis also rich in essential water-soluble and fat-solublevitamins B-2, B-12 and B-1.* It is diabetic-friendly: Diabetics often crave forsomething sweet and are often left with very feweroptions to curb their sweet cravings. Sugar Free frozenyogur t can be a per fect option for such people. Diabeticpatients can have sugar-free frozen yogur t becausewhile making yogur t, milk sugars present in milk arebroken down by the live cultures, making it a healthyoption for them to indulge in.* There is no limit to options: Frozen yogur ts come indiverse flavours that can be fur ther customized with vastoptions of toppings including nuts, hot toppings likecaramel or hot fudge, candy toppings like sprinkles orcrushed candy bars, fruit toppings like strawberries, dragon fruit,kiwis, and even more creative options like brownie bits, Oreocookies, waffle bits and more.

Men like to 'show off' whileeating at social gatheringsNew York, Dec 6 (IANS) If you're a man, gorging on deliciousdelicacies at a holiday meal or friend's BBQ might have moreto do with your ego than the quality of the food. According to anew study, men are at par ticular risk of overeating in socialsituations even when there is no incentive to do so, but oppor-tunities for them to "show off"."Even if men aren't thinking about it, eating more than a friendtends to be understood as a demonstration of virility andstrength," said Kevin Kniffin from Cornell Food and Brand Lab,a US-based non-profit research firm. For the study, research-ers recruited college aged students of similar weight to par-ticipate in either a competitive chicken wing eating challengewith cheering spectators, or a competitive chicken wing eat-ing challenge with no spectators.The prize for eating the most chicken wings was a wor thlessplastic medal, but competitors still ate about four times morefood than normal. Men who ate in front of spectators ate 30 percent more than those without spectators and described theexperience as challenging, cool and exhilarating. Women, onthe other hand, ate less with spectators than without them anddescribed the experience as slightly embarrassing, the re-searchers said. "Focus on your friends and not the food," noted BrianWansink, Director from the Cornell Food and Brand Lab. "If you want toprove how macho you are, challenge your friend to a healthy arm wrestleinstead of trying to out-eat him," Wansink said, in the paperpublished in the journal Frontiers in Nutrition.

Occasional negative moods canboost academic success: StudyTORONTO, (IANS) Is the very idea of exam giving you stressand negative moods? Take hear t, a new study suggests thatthe occasional bout of bad feelings can actually improve astudent's academic per formance.The findings showed that students who were mostly happyduring their four years of university but who also experiencedoccasional negative moods had the highest grade per annum(GPA) at the time of graduation.In contrast, students who experienced high levels of negativemoods and low levels of positive moods often ended up withthe lowest GPAs - a pattern consistent with depressive disor-ders. "Students often repor t feeling overwhelmed and experi-encing high levels of anxiety and depressive symptoms. Thestudy shows that we need to teach them strategies to bothmanage negative emotions and stress in productive ways andto maintain positive emotional experiences," said Erin Barker,Professor at Concordia University in Quebec, Canada.For the study, Barker and her team worked with 187 first-yearuniversity students. They looked at the students' responsepatterns to better understand how experiences of positive andnegative emotions occurred over time. The study also demon-strated that both negative and positive emotions play a role inour successes. "We often think that feeling bad is bad for us.But if you're generally a happy person, negative emotions canbe motivating. They can signal to you that there is a challengethat you need to face. Happy people usually have coping re-sources and suppor t that they draw on to meet that challenge,"Barker said, in the study published in the journal Developmen-tal Psychology.

and bubbly and sometimes too busy," Jacqueline told IANS in anemail interview. She believes that she has a style of her own. "Fash-ion is something I love to play around with. Experimenting and inno-vating with different silhouettes, shoes and accessories," she said.And now, she is seen in a campaign of popular fashion brand AM:PM ofdesigners Ankur and Priyanka Modi."It's always amazing to see how intricately detailed the pieces are in terms ofembellishments and embroidery stitches. They design so that the person wearingit is actually comfortable and looks supremely elegant due to this. Also the finetailoring which gives it all a classy finishing touch," said the actress about the duo'swork. She says the latest collection titled Zivar is festive, but not in theusual way. "It's got a very modern Indian feel to it and I found pieces thatwere part of a certain ensemble, but could also be worn with variousother things…giving me a choice to style it my way," she said. Talkingabout festive wear, she said: "Every culture has its own festivals and Ilove to wear attires which are true to those festivals. It's always a greatexperience. Bidriware, an ancient metal handicraft that originated in Per-sia and flourished in the 14th century, isat the heart of the inspiration of the de-signers' collection. So, is there anyfashion trend of another era that shelikes? "I grew up in the 1990s andit is such a nostalgic feeling thatthe 1990s trends have now made acomeback. I am loving it becauseI get to re-live and relish my fash-ion moments then and now aswell," said the 31-year-old, whoadmires fashion sense of ce-lebrities like Grace Kelly,Jackie Kennedy Onassis,Audrey Hepburn for theirtimeless beauty and style."Cur rent ly, I 'd say GigiHadid (model)," she added.

JACQUELINE'S FASHION IS 'COLOURFULLYRICH, VAST' LIKE MUMBAI

NEW DELHI, (IANS) Bollywood actress Jacqueline Fernandez, of SriLankan origin, says like Mumbai, her fashion is colourfully rich andvast, and that it's lively, bubbly and sometimes too busy. The formerbeauty queen made her Bollywood acting debut with "Aladin" in 2009.Since then she has featured in Hindi films like "Murder 2", "Kick" and"Dishoom". Since she has been staying in Mumbai for a while now,has she absorbed anything from the city in terms of fashion?"Like the city itself, my fashion is colourfully rich and vast. It's lively



MIDWEEK NEWS WEEKLY


RANVEER SINGH AND VAANI KAPOOR PROMOTE THEIR FILM BEFIKRE IN NEW DELHI.

WOMEN WITH DEMENTIA ATGREATER DISADVANTAGE THAN MENLONDON, (IANS) Women with de-mentia receive less health moni-toring and take more potentiallyharmful medication than menwith dementia, says a study. TheBritain-based study found thatwomen were at par ticular risk ofstaying on anti-psychotic or seda-tive medication for longer. Thismight be because they havefewer appointments where theirtreatment can be reviewed, thestudy said."As women tend to live longerthan men, they are more likely tolive alone without a family carerto help them access healthcare,"said lead researcher ClaudiaCooper from University CollegeLondon. "Perhaps because of this,they are more at risk of missingout on medical help that mighthelp them stay well for longer. Wefound that women were morelikely to be on psychotropic drugs- sedatives or anti-psychotics -which can be harmful in the long

term and may not be appropriate,"Cooper said. "Women tended tostay on such drugs for longer,perhaps because they have fewercheck-ups to see if the drugswere still needed," Cooper ex-plained.The researchers analysed therecords of 68,000 dementia pa-tients and 259,000 people with-out dementia to compare theiraccess to healthcare services,using The Health Improvement

Network (THIN) database. Over-al l , people with dementia re-ceived less medical care thanthose without even though theyare more vulnerable to physicaland mental illnesses, showed thestudy published in the journal Ageand Ageing. Compared to menwith dementia, women with de-mentia had lower rates of surgeryconsultations, of annual bloodpressure monitoring and of an-nual weight monitoring .Men with dementia were lesslikely to be taking psychotropicmedication than women with de-mentia. "Women with dementiawho live on their own may needaddit ional suppor t accessingheal thcare services," Coopersaid. " Improving access tohealthcare and reducing psycho-tropic drug use in people withdement ia, especial ly women,could help them to live well withdement ia for longer," Coopernoted.


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RANVEER SINGH DURING A YOGA SESSION WITH BABA RAMDEV IN NEW DELHI.

YOU TAKE RISKIER DECISIONSAS THE DAY ADVANCES

NEW YORK, (IANS) Frequent casino goers probably know italready, but a new study has found evidence that our decisionstend to be quicker and less accurate as the day wears on. Thefindings based on decisions taken by chess players hold trueirrespective of whether someone is in the habit of waking upearly in the morning or later in the day."During the morning, players adopt a prevention focus policy(slower and more accurate decisions) which is later modifiedto a promotion focus (faster but less accurate decisions),without daily changes in per formance," the study said. DiegoGolombek from the National University of Quilmes in Argentinaand colleagues said that human behaviour and physiologyexhibit fluctuations in a single day.The researchers examined the quality of moves in more thanone million games of chess in an online database. They char tedthe decisions of 99 prolific players by gauging the time theytook for each move and its usefulness in leading to a victory,Science magazine repor ted. Understanding whether decision-

making in real-life situations depends on the relation betweentime of the day and an individual's diurnal preferences has bothpractical and theoretical implications.However, answering this question has remained elusivebecause of the difficulty of measuring precisely the quality of adecision in real-life scenarios. The researchers choose chessplayers for the study, as in a chess game, every player has tomake around 40 decisions using a finite time budget and boththe time and quality of each decision can be accurately deter-mined.The researchers were not surprised to find that early riserspreferred to play more games in the morning, whereas nightowls, or those who generally stay up late at night, were activeat dusk and beyond. But regardless of their diurnal preferences,the players took longer but better decisions in their earlygames. Their decisions became quicker and less effective byevening, said the study to be published in a for thcoming issueof the journal Cognition.

HUMOROUS ADS MAY HURTBRAND NAMENEW YORK, (IANS) Adver tisements that make people laughare not always in the best interest of brands and can prove tobe harmful, warns a study that has cautioned ad makers. The find-ings showed that people find humour in "benign violations" - thingsthat somehow threatens their sense of well-being, personal identity orbeliefs - only if they are harmless or inconsequential. "Different ads can beequally humorous to consumers but have very different effects on brandattitudes, depending on the type of humour used," said lead author CalebWarren, Assistant Professor at the University of Arizona in the US. People'sattitudes toward brands are important, as they ultimately influence pur-chasing decisions. Thus, advertisers should stay away from ads thatfeature highly inappropriate humour, humour with a specific target or"butt of the joke," and humour that prompts avoidance by elicitingfeelings such as disgust in addition to laughter. "When there's a moresevere violation, even though people find it funny, they like the brandor the retailer selling it less," Warren added. In one of the experimentsconducted, the researchers looked at the effects of humour targeting asingle person or group of people. They created two versions of aninsurance company ad showing a car crashed into the side of ahouse. One had the caption "Everyone drives like an idiot sometimes,"while the other said "Everyone drives like a woman,…"

Why repeated dieting may backfireLONDON, (IANS) Instead of helping you slim down, repeated dietingmay lead to weight gain because the brain interprets the diets as shortfamines and urges the person to store more fat for future shortages, astudy says. The finding may explain why people who try low-caloriediets often overeat when not dieting and so do not keep the weight off.By contrast, people who do not diet would learn that food supplies arereliable and they do not need to store so much fat, the study said."Surprisingly, our model predicts that the average weight gain fordieters will actually be greater than those who never diet," said An-drew Higginson, Senior Lecturer at the University of Exeter in England."This happens because non-dieters learn that the food supply is reli-able so there is less need for the insurance of fat stores," Higginsonsaid. The study, published in the journal Evolution, Medicine and Pub-lic Health, is based on observations of animals such as birds. Ani-mals respond to the risk of food shortage by gaining weight, which iswhy garden birds are fatter in the winter when seeds and insects arehard to find. The researchers studied a mathematical model of ananimal that knows whether food is currently abundant or limited, butdoes not know when things will change, so must learn about thechangeability before deciding how fat to be. The model showed that iffood supply is often restricted (as it is when dieting) an optimal animalshould gain excess weight between food shortages.



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80 PERTOSA DRIVE, UNIT 12,BRAMPTON ONT., L6X 5E9

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RANVEER SINGH AND VAANI KAPOOR DURING THE PROMOTION OF FILM BEFIKRE ON THE SETS OF SONY TV REALITY SHOW SUPER DANCER.

MUSIC, DANCE MAY CUTSTRESS IN LOW-INCOME KIDS

NEW YORK, (IANS) Engaging pre-school children from the low-income families in intensive ar ts programmes such as music,dance and visual ar ts may help lower their stress levels, astudy has found. Previous studies determined that pover ty canharm children's educational, social-emotional and physicalhealth, in par t by damaging the bodily systems that respond tothe chronically high levels of stress that children in pover ty aremore likely to experience."Our study demonstrates that the ar ts may help alleviate theimpact of pover ty on children's physiological functioning," said

lead researcher Eleanor Brown, Professor at West ChesterUniversity in Pennsylvania, US. For the study, the team lookedat 310 economically disadvantaged 3- to 5-year-olds in the USand measured their cor tisol levels - an indicator of stress - byanalysing samples of children's saliva.The findings showed that children who par ticipated in the ar tsclasses had lower cor tisol levels, suggesting that taking par t inar ts programming helped reduce the stress levels of thesechildren. Fur ther, these positive effects were found at themiddle and end of the year, but not at the star t of the school

year. The physiologicalbenefits of ar ts programmingmay not be seen whenchildren are first exposed, theresearchers explained, addingthat the benefits may dependon children adjusting to theclasses and accumulatingskills from the programming."Our study is notable inrigorously demonstrating thatar ts programmes of highintensity can reduce cor tisollevels. This study sets thestage for fur ther investigationregarding the ar ts as avehicle for promoting well-being among children fromdisadvantaged families,"Brown noted, in the paperappearing in the journal ChildDevelopment.

NEW YORK, (IANS) A new experimental drug may have thepotential to improve the quality of life for infants suffering froma rare, lethal neuromuscular disorder, US researchers havefound. Spinal muscular atrophy is a genetic disease that af-fects around one in every 11,000 bir ths. It affects the nervecells in the spinal cord that connect to the muscles, causingthem to waste away resulting in progressive muscle weak-ness and difficulty in breathing and eating. Infantile-onset,which is the most severe form of the disease, occurs from adefect in the gene called SMN2, responsible for producingsurvival motor neuron (SMN) - a protein critical for normalcell function. It affects babies under the age of six months.Less than a quar ter of those diagnosed with the disease willlive up to two years without major feeding and breathing sup-por t. The study - a phase 2 trial involving 20 babies with infan-tile-onset SMA - showed the treatment with the drug nusinersencould increase the production of SMN protein by modifying aclosely-related gene to compensate for the genetic defect. Apar tfrom being safe for use in babies as young as five-week-old,nusinersen was also found to halt progression of the disease and inmany cases improve motor function.In addition, nusinersen sometimes enabled children to gain skills such assitting, rolling over, and standing - usually not seen in SMA Type 1 - as wellas improved survival without depending upon the continuous use of aventilator, the researchers explained. "With nusinersen, these infants arenot only living longer, but living better," said lead author Richard S. Finkelfrom Nemours Children's Hospital in Florida, US. "SMA is no longer adeath sentence for infants. This treatment is by no means a cure, but it ismore than we've ever been able to offer these families before,"Finkel added, in the paper published in The Lancet.

Novel drug shows hope forinfants with muscle disease


TUESDAY, DECEMBER 13, 2016r e a l e s t a t e



MIDWEEK NEWS WEEKLY


SAIYAMI KHER, ZOYA AKHTAR AND KATRINA KAIF AT MANISH MALHOTRA'S BIRTHDAY BASH.

BREATHING RHYTHM CAN ENHANCEMEMORY RECALL, FEAR RESPONSENEW YORK, (IANS) It is not without any reason that we tend to breathefaster when we find ourselves in a dangerous situation. Scientistshave now discovered that the rhythm of breathing creates electricalactivity in the human brain that enhances emotional judgments andmemory recall. These effects on behaviour depend critically onwhether you inhale or exhale and whether you breathe through thenose or mouth.In the study, individuals were able to identify a fearful face morequickly if they encountered the face when breathing in compared towhen breathing out. Individuals also were more likely to rememberan object if they encountered it on the inhaled breath than the exhaledone. The effect disappeared if breathing was through the mouth, saidthe study published in the Journal of Neuroscience."One of the major findings in this study is that there is a dramaticdifference in brain activity in the amygdala and hippocampus duringinhalation compared with exhalation," said lead author Christina Zelano,Assistant Professor at Nor thwestern University Feinberg School ofMedicine in Chicago, Illinois. The scientists first discovered thesedifferences in brain activity while studying a small number patientswith epilepsy who were scheduled for brain surgery.A week prior to surgery, a surgeon implanted electrodes into the pa-tients' brains in order to identify the origin of their seizures. Thisallowed scientists to acquire electro-physiological data directly fromtheir brains. The recorded electrical signals showed brain activity

fluctuated with breathing. The activity occurs in brain areas whereemotions, memory and smells are processed. "When you breathe in,we discovered, you are stimulating neurons in the olfactory cor tex,amygdala and hippocampus, all across the limbic system," Zelanosaid. The findings imply that rapid breathing may confer an advantagewhen someone is in a dangerous situation. "If you are in a panic state,your breathing rhythm becomes faster," Zelano said. "As a result you'llspend propor tionally more time inhaling than when in a calm state.Thus, our body's innate response to fear with faster breathing couldhave a positive impact on brain function and result in faster responsetimes to dangerous stimuli in the environment," Zelano noted.

Sleep loss may up appetite forsugary, fatty foodsTOKYO, (IANS) Is it hard for you to avoid gorging on sugar-laden sweets and oily samosas? Your lack of proper sleep isto be blamed. A new study has suggested that rapid eye move-ment (REM) sleep loss leads to increased consumption ofunhealthy foods, specifically sucrose and fat.REM sleep is a unique phase of sleep in mammals that isclosely associated with dreaming and characterised by ran-dom eye movement and almost complete paralysis of thebody. The study showed that "the medial prefrontal cor tex -brain region that are recruited when thinking about oneself -may play a direct role in controlling our desire to consumeweight promoting foods, high in sucrose content, when peoplelack sleep," said lead author Kristopher McEown from theUniversity of Tsukuba in Japan.In the study, the researchers used a new method to produceREM sleep loss in mice along with a chemical-genetic tech-nique to block prefrontal cor tex neurons and the behavioursthey mediate. The study showed that blocking these neuronsreversed the effect of REM sleep loss on sucrose consump-tion while having no effect on fat consumption.The prefrontal cor tex was found to play a role in judgingthe palatability of foods through taste, smell and texture.Moreover, persons who are obese tend to have increasedactivity in the prefrontal cor tex when exposed to high calo-rie foods, the researchers noted, in the paper published in thejournal eLife.

Winter skincare: Avoid exfoliation,stay away from heaterNEW DELHI, (IANS) Winter is a season when your skin needsextra attention as avoiding it even for a day can take awayyour glow. Dropping the usage of scrubs to once a month andstaying away from the heater to avoid dryness are some of thebasic steps one should take for that radiant and beautiful you,suggest exper ts.Blossom Kochhar, Chairperson, Blossom Kochhar Group ofCompanies, says that during winters, one should totally avoidusing harsh things on their skin like astringents and soaps asthey strip the skin of all the natural oil. "Instead, one shouldresor t to cleansing milk, lotions throughout winters," she toldIANS. She also suggested not to sit close to the heater."It damages your skin a lot and makes it too dry. But if youcannot avoid it just put a bowl of water near the heater as itwill balance the moisture in the air," she said. Shikhee Agrawal,Head Training, The Body Shop, says that whipping winds, dryair and chilly temperature can really be harsh on your softskin so its important to use a serum to keep your skin hy-drated. "People tend to think that thicker a cream, the better ithydrates but the fact is concentration doesn't necessarily equaloptimum hydration. Instead layer a serum under your mois-turizer or cream to boost hydration.



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